Yang Zhou

Yao Shi, Xiaofeng Zhang, Ran zhang et al.

The assembly instruction is a mandatory component of Lego-like brick sets.The conventional production of assembly instructions requires a considerable amount of manual fine-tuning, which is intractable for casual users and customized brick sets.Moreover, the traditional paper-based instructions lack expressiveness and interactivity.To tackle the two problems above, we present BrickPal, an augmented reality-based system, which visualizes assembly instructions in an augmented reality head-mounted display. It utilizes Natural Language Processing (NLP) techniques to generate plausible assembly sequences, and provide real-time guidance in the AR headset.Our user study demonstrates BrickPal's effectiveness at assisting users in brick assembly compared to traditional assembly methods. Additionally, the NLP algorithm-generated assembly sequences achieve the same usability with manually adapted sequences.

Javad Azimi, Ruofei Zhang, Yang Zhou et al.

Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maximize user response rate for advertising campaigns, such as click through rates (CTR) or conversion rates. Although in the online advertising industry we believe that the visual appearance of ads (creatives) matters for propensity of user response, there is no published work so far to address this topic via a systematic data-driven approach. In this paper we quantitatively study the relationship between the visual appearance and performance of creatives using large scale data in the world's largest display ads exchange system, RightMedia. We designed a set of 43 visual features, some of which are novel and some are inspired by related work. We extracted these features from real creatives served on RightMedia. We also designed and conducted a series of experiments to evaluate the effectiveness of visual features for CTR prediction, ranking and performance classification. Based on the evaluation results, we selected a subset of features that have the most important impact on CTR. We believe that the findings presented in this paper will be very useful for the online advertising industry in designing high-performance creatives. It also provides the research community with the first ever data set, initial insights into visual appearance's effect on user response propensity, and evaluation benchmarks for further study.