Sushant Kumar

Shuyuan Xu, Da Xu, Evren Korpeoglu et al. · cmu

A fundamental challenge of recommendation systems (RS) is understanding the causal dynamics underlying users' decision making. Most existing literature addresses this problem by using causal structures inferred from domain knowledge. However, there are numerous phenomenons where domain knowledge is insufficient, and the causal mechanisms must be learnt from the feedback data. Discovering the causal mechanism from RS feedback data is both novel and challenging, since RS itself is a source of intervention that can influence both the users' exposure and their willingness to interact. Also for this reason, most existing solutions become inappropriate since they require data collected free from any RS. In this paper, we first formulate the underlying causal mechanism as a causal structural model and describe a general causal structure learning framework grounded in the real-world working mechanism of RS. The essence of our approach is to acknowledge the unknown nature of RS intervention. We then derive the learning objective from our framework and propose an augmented Lagrangian solver for efficient optimization. We conduct both simulation and real-world experiments to demonstrate how our approach compares favorably to existing solutions, together with the empirical analysis from sensitivity and ablation studies.

Ramasubramanian Balasubramanian, Venugopal Mani, Abhinav Mathur et al.

Category recommendation for users on an e-Commerce platform is an important task as it dictates the flow of traffic through the website. It is therefore important to surface precise and diverse category recommendations to aid the users' journey through the platform and to help them discover new groups of items. An often understated part in category recommendation is users' proclivity to repeat purchases. The structure of this temporal behavior can be harvested for better category recommendations and in this work, we attempt to harness this through variational inference. Further, to enhance the variational inference based optimization, we initialize the optimizer at better starting points through the well known Metapath2Vec algorithm. We demonstrate our results on two real-world datasets and show that our model outperforms standard baseline methods.

Venugopal Mani, Ramasubramanian Balasubramanian, Sushant Kumar et al.

Recommender Systems have become an integral part of online e-Commerce platforms, driving customer engagement and revenue. Most popular recommender systems attempt to learn from users' past engagement data to understand behavioral traits of users and use that to predict future behavior. In this work, we present an approach to use causal inference to learn user-attribute affinities through temporal contexts. We formulate this objective as a Probabilistic Machine Learning problem and apply a variational inference based method to estimate the model parameters. We demonstrate the performance of the proposed method on the next attribute prediction task on two real world datasets and show that it outperforms standard baseline methods.

Da Xu, Chuanwei Ruan, Evren Korpeoglu et al.

The feedback data of recommender systems are often subject to what was exposed to the users; however, most learning and evaluation methods do not account for the underlying exposure mechanism. We first show in theory that applying supervised learning to detect user preferences may end up with inconsistent results in the absence of exposure information. The counterfactual propensity-weighting approach from causal inference can account for the exposure mechanism; nevertheless, the partial-observation nature of the feedback data can cause identifiability issues. We propose a principled solution by introducing a minimax empirical risk formulation. We show that the relaxation of the dual problem can be converted to an adversarial game between two recommendation models, where the opponent of the candidate model characterizes the underlying exposure mechanism. We provide learning bounds and conduct extensive simulation studies to illustrate and justify the proposed approach over a broad range of recommendation settings, which shed insights on the various benefits of the proposed approach.