Dong Shen

Jiaxin Deng, Dong Shen, Shiyao Wang et al.

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation models are crucial for enhancing user experience. However, most previous works treat the live as a whole item and explore the Click-through-Rate (CTR) prediction framework on item-level, neglecting that the dynamic changes that occur even within the same live room. In this paper, we proposed a ContentCTR model that leverages multimodal transformer for frame-level CTR prediction. First, we present an end-to-end framework that can make full use of multimodal information, including visual frames, audio, and comments, to identify the most attractive live frames. Second, to prevent the model from collapsing into a mediocre solution, a novel pairwise loss function with first-order difference constraints is proposed to utilize the contrastive information existing in the highlight and non-highlight frames. Additionally, we design a temporal text-video alignment module based on Dynamic Time Warping to eliminate noise caused by the ambiguity and non-sequential alignment of visual and textual information. We conduct extensive experiments on both real-world scenarios and public datasets, and our ContentCTR model outperforms traditional recommendation models in capturing real-time content changes. Moreover, we deploy the proposed method on our company platform, and the results of online A/B testing further validate its practical significance.

Jiaxin Deng, Shiyao Wang, Dong Shen et al.

Recently, live streaming platforms have gained immense popularity. Traditional video highlight detection mainly focuses on visual features and utilizes both past and future content for prediction. However, live streaming requires models to infer without future frames and process complex multimodal interactions, including images, audio and text comments. To address these issues, we propose a multimodal transformer that incorporates historical look-back windows. We introduce a novel Modality Temporal Alignment Module to handle the temporal shift of cross-modal signals. Additionally, using existing datasets with limited manual annotations is insufficient for live streaming whose topics are constantly updated and changed. Therefore, we propose a novel Border-aware Pairwise Loss to learn from a large-scale dataset and utilize user implicit feedback as a weak supervision signal. Extensive experiments show our model outperforms various strong baselines on both real-world scenarios and public datasets. And we will release our dataset and code to better assess this topic.