Bo Ma, Hang Li, ZeHua Hu et al.
Contemporary generative recommendation systems face significant challenges in handling multimodal data, eliminating algorithmic biases, and providing transparent decision-making processes. This paper introduces an enhanced generative recommendation framework that addresses these limitations through five key innovations: multimodal fusion architecture, retrieval-augmented generation mechanisms, causal inference-based debiasing, explainable recommendation generation, and real-time adaptive learning capabilities. Our framework leverages advanced large language models as the backbone while incorporating specialized modules for cross-modal understanding, contextual knowledge integration, bias mitigation, explanation synthesis, and continuous model adaptation. Extensive experiments on three benchmark datasets (MovieLens-25M, Amazon-Electronics, Yelp-2023) demonstrate consistent improvements in recommendation accuracy, fairness, and diversity compared to existing approaches. The proposed framework achieves up to 2.3% improvement in NDCG@10 and 1.4% enhancement in diversity metrics while maintaining computational efficiency through optimized inference strategies.