Yuchu Liu

Yuchu Liu, Jan Bosch, Helena Holmström Olsson et al.

A/B experimentation is a known technique for data-driven product development and has demonstrated its value in web-facing businesses. With the digitalisation of the automotive industry, the focus in the industry is shifting towards software. For automotive embedded software to continuously improve, A/B experimentation is considered an important technique. However, the adoption of such a technique is not without challenge. In this paper, we present an architecture to enable A/B testing in automotive embedded software. The design addresses challenges that are unique to the automotive industry in a systematic fashion. Going from hypothesis to practice, our architecture was also applied in practice for running online experiments on a considerable scale. Furthermore, a case study approach was used to compare our proposal with state-of-practice in the automotive industry. We found our architecture design to be relevant and applicable in the efforts of adopting continuous A/B experiments in automotive embedded software.

Yuchu Liu, David Issa Mattos, Jan Bosch et al.

A/B testing is gaining attention in the automotive sector as a promising tool to measure causal effects from software changes. Different from the web-facing businesses, where A/B testing has been well-established, the automotive domain often suffers from limited eligible users to participate in online experiments. To address this shortcoming, we present a method for designing balanced control and treatment groups so that sound conclusions can be drawn from experiments with considerably small sample sizes. While the Balance Match Weighted method has been used in other domains such as medicine, this is the first paper to apply and evaluate it in the context of software development. Furthermore, we describe the Balance Match Weighted method in detail and we conduct a case study together with an automotive manufacturer to apply the group design method in a fleet of vehicles. Finally, we present our case study in the automotive software engineering domain, as well as a discussion on the benefits and limitations of the A/B group design method.