Wei Ning

Ben Chen, Linbo Jin, Xinxin Wang et al.

Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.

Kaidi Chen, Ben Chen, Dehong Gao et al.

Existing Neural Machine Translation (NMT) models mainly handle translation in the general domain, while overlooking domains with special writing formulas, such as e-commerce and legal documents. Taking e-commerce as an example, the texts usually include amounts of domain-related words and have more grammar problems, which leads to inferior performances of current NMT methods. To address these problems, we collect two domain-related resources, including a set of term pairs (aligned Chinese-English bilingual terms) and a parallel corpus annotated for the e-commerce domain. Furthermore, we propose a two-step fine-tuning paradigm (named G2ST) with self-contrastive semantic enhancement to transfer one general NMT model to the specialized NMT model for e-commerce. The paradigm can be used for the NMT models based on Large language models (LLMs). Extensive evaluations on real e-commerce titles demonstrate the superior translation quality and robustness of our G2ST approach, as compared with state-of-the-art NMT models such as LLaMA, Qwen, GPT-3.5, and even GPT-4.

Zhibo Xiao, Luwei Yang, Tao Zhang et al.

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to explicitly express their instant interests via trigger items, is emerging as an essential role in many e-commerce platforms, e.g., Alibaba.com and Amazon. Without explicitly modeling the user's instant interest, traditional recommendation methods usually obtain sub-optimal results in TIR. Even though there are a few methods considering the trigger and target items simultaneously to solve this problem, they still haven't taken into account temporal information of user behaviors, the dynamic change of user instant interest when the user scrolls down and the interactions between the trigger and target items. To tackle these problems, we propose a novel method -- Deep Evolutional Instant Interest Network (DEI2N), for click-through rate prediction in TIR scenarios. Specifically, we design a User Instant Interest Modeling Layer to predict the dynamic change of the intensity of instant interest when the user scrolls down. Temporal information is utilized in user behavior modeling. Moreover, an Interaction Layer is introduced to learn better interactions between the trigger and target items. We evaluate our method on several offline and real-world industrial datasets. Experimental results show that our proposed DEI2N outperforms state-of-the-art baselines. In addition, online A/B testing demonstrates the superiority over the existing baseline in real-world production environments.

Siyuan Jiang, Jia Li, He Zong et al. · pku

Large Language Models (LLMs) have been widely used in code completion, and researchers are focusing on scaling up LLMs to improve their accuracy. However, larger LLMs have lower inference efficiency, affecting developers' experience and productivity. In this paper, we propose a lightweight and effective LLM for code completion named aiXcoder-7B. Compared to existing LLMs, aiXcoder-7B achieves higher code completion accuracy while having smaller scales (i.e., 7 billion parameters). We attribute the superiority of aiXcoder-7B to three key factors: (1) Multi-objective training. We employ three training objectives, one of which is our proposed Structured Fill-In-the-Middle (SFIM). SFIM considers the syntax structures in code and effectively improves the performance of LLMs for code. (2) Diverse data sampling strategies. They consider inter-file relationships and enhance the capability of LLMs in understanding cross-file contexts. (3) Extensive high-quality data. We establish a rigorous data collection pipeline and consume a total of 1.2 trillion unique tokens for training aiXcoder-7B. This vast volume of data enables aiXcoder-7B to learn a broad distribution of code. We evaluate aiXcoder-7B in five popular code completion benchmarks and a new benchmark collected by this paper. The results show that aiXcoder-7B outperforms the latest six LLMs with similar sizes and even surpasses four larger LLMs (e.g., StarCoder2-15B and CodeLlama-34B), positioning aiXcoder-7B as a lightweight and effective LLM for academia and industry. Finally, we summarize three valuable insights for helping practitioners train the next generations of LLMs for code. aiXcoder-7B has been open-souced and gained significant attention. Until January 2025, aiXcoder-7B has received 2,226 GitHub Stars.

Ben Chen, Huangyu Dai, Xiang Ma et al.

Semantic relevance calculation is crucial for e-commerce search engines, as it ensures that the items selected closely align with customer intent. Inadequate attention to this aspect can detrimentally affect user experience and engagement. Traditional text-matching techniques are prevalent but often fail to capture the nuances of search intent accurately, so neural networks now have become a preferred solution to processing such complex text matching. Existing methods predominantly employ representation-based architectures, which strike a balance between high traffic capacity and low latency. However, they exhibit significant shortcomings in generalization and robustness when compared to interaction-based architectures. In this work, we introduce a robust interaction-based modeling paradigm to address these shortcomings. It encompasses 1) a dynamic length representation scheme for expedited inference, 2) a professional terms recognition method to identify subjects and core attributes from complex sentence structures, and 3) a contrastive adversarial training protocol to bolster the model's robustness and matching capabilities. Extensive offline evaluations demonstrate the superior robustness and effectiveness of our approach, and online A/B testing confirms its ability to improve relevance in the same exposure position, resulting in more clicks and conversions. To the best of our knowledge, this method is the first interaction-based approach for large e-commerce search relevance calculation. Notably, we have deployed it for the entire search traffic on alibaba.com, the largest B2B e-commerce platform in the world.

Guangyuan Shen, Shengjie Sun, Dehong Gao et al.

We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertising. We break the neural auction paradigm of Generalized-Second-Price(GSP), and improve the utilization efficiency of data while ensuring the economic characteristics of the auction mechanism. Specifically, EdgeNet introduces a transformer-based encoder to better capture the mutual influence among different candidate advertisements. In contrast to GSP based neural auction model, we design an autoregressive decoder to better utilize the rich context information in online advertising auctions. EdgeNet is conceptually simple and easy to extend to the existing end-to-end neural auction framework. We validate the efficiency of EdgeNet on a wide range of e-commercial advertising auction, demonstrating its potential in improving user experience and platform revenue.

Wei Zhao, Boxuan Zhang, Beidou Wang et al.

We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and the platform, but also improves user experience. The problem is challenging due to the following reasons: (1) We need to carefully manipulate the ad content without affecting user search experience. (2) It is difficult to obtain users' explicit feedback of their preference in product features. (3) Nowadays, a great portion of the search traffic in E-Commerce platforms is from their mobile apps (e.g., nearly 90% in Taobao). The situation would get worse in the mobile setting due to limited space. We are focused on the mobile setting and propose to manipulate ad titles by adding a few selling point keywords (SPs) to attract query users. We model it as a personalized attractive SP prediction problem and carry out both large-scale offline evaluation and online A/B tests in Taobao. The contributions include: (1) We explore various exhibition schemes of SPs. (2) We propose a surrogate of user explicit feedback for SP preference. (3) We also explore multi-task learning and various additional features to boost the performance. A variant of our best model has already been deployed in Taobao, leading to a 2% increase in revenue per thousand impressions and an opt-out rate of merchants less than 4%.

Jun Zhao, Zhou Zhou, Ziyu Guan et al.

The remarkable progress of network embedding has led to state-of-the-art algorithms in recommendation. However, the sparsity of user-item interactions (i.e., explicit preferences) on websites remains a big challenge for predicting users' behaviors. Although research efforts have been made in utilizing some auxiliary information (e.g., social relations between users) to solve the problem, the existing rich heterogeneous auxiliary relationships are still not fully exploited. Moreover, previous works relied on linearly combined regularizers and suffered parameter tuning. In this work, we collect abundant relationships from common user behaviors and item information, and propose a novel framework named IntentGC to leverage both explicit preferences and heterogeneous relationships by graph convolutional networks. In addition to the capability of modeling heterogeneity, IntentGC can learn the importance of different relationships automatically by the neural model in a nonlinear sense. To apply IntentGC to web-scale applications, we design a faster graph convolutional model named IntentNet by avoiding unnecessary feature interactions. Empirical experiments on two large-scale real-world datasets and online A/B tests in Alibaba demonstrate the superiority of our method over state-of-the-art algorithms.