Zihua Si

Xiao Zhang, Ninglu Shao, Zihua Si et al.

Contextual batched bandit (CBB) is a setting where a batch of rewards is observed from the environment at the end of each episode, but the rewards of the non-executed actions are unobserved, resulting in partial-information feedback. Existing approaches for CBB often ignore the rewards of the non-executed actions, leading to underutilization of feedback information. In this paper, we propose an efficient approach called Sketched Policy Updating with Imputed Rewards (SPUIR) that completes the unobserved rewards using sketching, which approximates the full-information feedbacks. We formulate reward imputation as an imputation regularized ridge regression problem that captures the feedback mechanisms of both executed and non-executed actions. To reduce time complexity, we solve the regression problem using randomized sketching. We prove that our approach achieves an instantaneous regret with controllable bias and smaller variance than approaches without reward imputation. Furthermore, our approach enjoys a sublinear regret bound against the optimal policy. We also present two extensions, a rate-scheduled version and a version for nonlinear rewards, making our approach more practical. Experimental results show that SPUIR outperforms state-of-the-art baselines on synthetic, public benchmark, and real-world datasets.

Zihua Si, Lin Guan, ZhongXiang Sun et al.

The significance of modeling long-term user interests for CTR prediction tasks in large-scale recommendation systems is progressively gaining attention among researchers and practitioners. Existing work, such as SIM and TWIN, typically employs a two-stage approach to model long-term user behavior sequences for efficiency concerns. The first stage rapidly retrieves a subset of sequences related to the target item from a long sequence using a search-based mechanism namely the General Search Unit (GSU), while the second stage calculates the interest scores using the Exact Search Unit (ESU) on the retrieved results. Given the extensive length of user behavior sequences spanning the entire life cycle, potentially reaching up to 10^6 in scale, there is currently no effective solution for fully modeling such expansive user interests. To overcome this issue, we introduced TWIN-V2, an enhancement of TWIN, where a divide-and-conquer approach is applied to compress life-cycle behaviors and uncover more accurate and diverse user interests. Specifically, a hierarchical clustering method groups items with similar characteristics in life-cycle behaviors into a single cluster during the offline phase. By limiting the size of clusters, we can compress behavior sequences well beyond the magnitude of 10^5 to a length manageable for online inference in GSU retrieval. Cluster-aware target attention extracts comprehensive and multi-faceted long-term interests of users, thereby making the final recommendation results more accurate and diverse. Extensive offline experiments on a multi-billion-scale industrial dataset and online A/B tests have demonstrated the effectiveness of TWIN-V2. Under an efficient deployment framework, TWIN-V2 has been successfully deployed to the primary traffic that serves hundreds of millions of daily active users at Kuaishou.

Zhongxiang Sun, Zihua Si, Xiaoxue Zang et al.

Recent research on query generation has focused on using Large Language Models (LLMs), which despite bringing state-of-the-art performance, also introduce issues with hallucinations in the generated queries. In this work, we introduce relevance hallucination and factuality hallucination as a new typology for hallucination problems brought by query generation based on LLMs. We propose an effective way to separate content from form in LLM-generated queries, which preserves the factual knowledge extracted and integrated from the inputs and compiles the syntactic structure, including function words, using the powerful linguistic capabilities of the LLM. Specifically, we introduce a model-agnostic and training-free method that turns the Large Language Model into a Pointer-Generator (LargePiG), where the pointer attention distribution leverages the LLM's inherent attention weights, and the copy probability is derived from the difference between the vocabulary distribution of the model's high layers and the last layer. To validate the effectiveness of LargePiG, we constructed two datasets for assessing the hallucination problems in query generation, covering both document and video scenarios. Empirical studies on various LLMs demonstrated the superiority of LargePiG on both datasets. Additional experiments also verified that LargePiG could reduce hallucination in large vision language models and improve the accuracy of document-based question-answering and factuality evaluation tasks.

Zihua Si, Zhongxiang Sun, Xiao Zhang et al.

Modern online service providers such as online shopping platforms often provide both search and recommendation (S&R) services to meet different user needs. Rarely has there been any effective means of incorporating user behavior data from both S&R services. Most existing approaches either simply treat S&R behaviors separately, or jointly optimize them by aggregating data from both services, ignoring the fact that user intents in S&R can be distinctively different. In our paper, we propose a Search-Enhanced framework for the Sequential Recommendation (SESRec) that leverages users' search interests for recommendation, by disentangling similar and dissimilar representations within S&R behaviors. Specifically, SESRec first aligns query and item embeddings based on users' query-item interactions for the computations of their similarities. Two transformer encoders are used to learn the contextual representations of S&R behaviors independently. Then a contrastive learning task is designed to supervise the disentanglement of similar and dissimilar representations from behavior sequences of S&R. Finally, we extract user interests by the attention mechanism from three perspectives, i.e., the contextual representations, the two separated behaviors containing similar and dissimilar interests. Extensive experiments on both industrial and public datasets demonstrate that SESRec consistently outperforms state-of-the-art models. Empirical studies further validate that SESRec successfully disentangle similar and dissimilar user interests from their S&R behaviors.

Zihua Si, Xueran Han, Xiao Zhang et al.

Machine-learning based recommender systems(RSs) has become an effective means to help people automatically discover their interests. Existing models often represent the rich information for recommendation, such as items, users, and contexts, as embedding vectors and leverage them to predict users' feedback. In the view of causal analysis, the associations between these embedding vectors and users' feedback are a mixture of the causal part that describes why an item is preferred by a user, and the non-causal part that merely reflects the statistical dependencies between users and items, for example, the exposure mechanism, public opinions, display position, etc. However, existing RSs mostly ignored the striking differences between the causal parts and non-causal parts when using these embedding vectors. In this paper, we propose a model-agnostic framework named IV4Rec that can effectively decompose the embedding vectors into these two parts, hence enhancing recommendation results. Specifically, we jointly consider users' behaviors in search scenarios and recommendation scenarios. Adopting the concepts in causal analysis, we embed users' search behaviors as instrumental variables (IVs), to help decompose original embedding vectors in recommendation, i.e., treatments. IV4Rec then combines the two parts through deep neural networks and uses the combined results for recommendation. IV4Rec is model-agnostic and can be applied to a number of existing RSs such as DIN and NRHUB. Experimental results on both public and proprietary industrial datasets demonstrate that IV4Rec consistently enhances RSs and outperforms a framework that jointly considers search and recommendation.