Zahra Nazari

Bram van den Akker, Olivier Jeunen, Ying Li et al.

The bandit paradigm provides a unified modeling framework for problems that require decision-making under uncertainty. Because many business metrics can be viewed as rewards (a.k.a. utilities) that result from actions, bandit algorithms have seen a large and growing interest from industrial applications, such as search, recommendation and advertising. Indeed, with the bandit lens comes the promise of direct optimisation for the metrics we care about. Nevertheless, the road to successfully applying bandits in production is not an easy one. Even when the action space and rewards are well-defined, practitioners still need to make decisions regarding multi-arm or contextual approaches, on- or off-policy setups, delayed or immediate feedback, myopic or long-term optimisation, etc. To make matters worse, industrial platforms typically give rise to large action spaces in which existing approaches tend to break down. The research literature on these topics is broad and vast, but this can overwhelm practitioners, whose primary aim is to solve practical problems, and therefore need to decide on a specific instantiation or approach for each project. This tutorial will take a step towards filling that gap between the theory and practice of bandits. Our goal is to present a unified overview of the field and its existing terminology, concepts and algorithms -- with a focus on problems relevant to industry. We hope our industrial perspective will help future practitioners who wish to leverage the bandit paradigm for their application.

David Holtz, Benjamin Carterette, Praveen Chandar et al.

It remains unknown whether personalized recommendations increase or decrease the diversity of content people consume. We present results from a randomized field experiment on Spotify testing the effect of personalized recommendations on consumption diversity. In the experiment, both control and treatment users were given podcast recommendations, with the sole aim of increasing podcast consumption. Treatment users' recommendations were personalized based on their music listening history, whereas control users were recommended popular podcasts among users in their demographic group. We find that, on average, the treatment increased podcast streams by 28.90%. However, the treatment also decreased the average individual-level diversity of podcast streams by 11.51%, and increased the aggregate diversity of podcast streams by 5.96%, indicating that personalized recommendations have the potential to create patterns of consumption that are homogenous within and diverse across users, a pattern reflecting Balkanization. Our results provide evidence of an "engagement-diversity trade-off" when recommendations are optimized solely to drive consumption: while personalized recommendations increase user engagement, they also affect the diversity of consumed content. This shift in consumption diversity can affect user retention and lifetime value, and impact the optimal strategy for content producers. We also observe evidence that our treatment affected streams from sections of Spotify's app not directly affected by the experiment, suggesting that exposure to personalized recommendations can affect the content that users consume organically. We believe these findings highlight the need for academics and practitioners to continue investing in personalization methods that explicitly take into account the diversity of content recommended.