Zuotao Liu

Jing Yan, Liu Jiang, Jianfei Cui et al.

Interest modeling in recommender system has been a constant topic for improving user experience, and typical interest modeling tasks (e.g. multi-interest, long-tail interest and long-term interest) have been investigated in many existing works. However, most of them only consider one interest in isolation, while neglecting their interrelationships. In this paper, we argue that these tasks suffer from a common "interest amnesia" problem, and a solution exists to mitigate it simultaneously. We figure that long-term cues can be the cornerstone since they reveal multi-interest and clarify long-tail interest. Inspired by the observation, we propose a novel and unified framework in the retrieval stage, "Trinity", to solve interest amnesia problem and improve multiple interest modeling tasks. We construct a real-time clustering system that enables us to project items into enumerable clusters, and calculate statistical interest histograms over these clusters. Based on these histograms, Trinity recognizes underdelivered themes and remains stable when facing emerging hot topics. Trinity is more appropriate for large-scale industry scenarios because of its modest computational overheads. Its derived retrievers have been deployed on the recommender system of Douyin, significantly improving user experience and retention. We believe that such practical experience can be well generalized to other scenarios.

Yongchun Zhu, Guanyu Jiang, Jingwu Chen et al.

User interests manifest a dynamic pattern within the course of a day, e.g., a user usually favors soft music at 8 a.m. but may turn to ambient music at 10 p.m. To model dynamic interests in a day, hour embedding is widely used in traditional daily-trained industrial recommendation systems. However, its discreteness can cause periodical online patterns and instability in recent streaming recommendation systems. Recently, Interest Clock has achieved remarkable performance in streaming recommendation systems. Nevertheless, it models users' dynamic interests in a coarse-grained manner, merely encoding users' discrete interests of 24 hours from short-term behaviors. In this paper, we propose a fine-grained method for perceiving time information for streaming recommendation systems, named Long-term Interest Clock (LIC). The key idea of LIC is adaptively calculating current user interests by taking into consideration the relevance of long-term behaviors around current time (e.g., 8 a.m.) given a candidate item. LIC consists of two modules: (1) Clock-GSU retrieves a sub-sequence by searching through long-term behaviors, using query information from a candidate item and current time, (2) Clock-ESU employs a time-gap-aware attention mechanism to aggregate sub-sequence with the candidate item. With Clock-GSU and Clock-ESU, LIC is capable of capturing users' dynamic fine-grained interests from long-term behaviors. We conduct online A/B tests, obtaining +0.122% improvements on user active days. Besides, the extended offline experiments show improvements as well. Long-term Interest Clock has been integrated into Douyin Music App's recommendation system.

Yongchun Zhu, Jingwu Chen, Ling Chen et al.

Feature modeling, which involves feature representation learning and leveraging, plays an essential role in industrial recommendation systems. However, the data distribution in real-world applications usually follows a highly skewed long-tail pattern due to the popularity bias, which easily leads to over-reliance on ID-based features, such as user/item IDs and ID sequences of interactions. Such over-reliance makes it hard for models to learn features comprehensively, especially for those non-ID meta features, e.g., user/item characteristics. Further, it limits the feature leveraging ability in models, getting less generalized and more susceptible to data noise. Previous studies on feature modeling focus on feature extraction and interaction, hardly noticing the problems brought about by the long-tail data distribution. To achieve better feature representation learning and leveraging on real-world data, we propose a model-agnostic framework AdaF^2M^2, short for Adaptive Feature Modeling with Feature Mask. The feature-mask mechanism helps comprehensive feature learning via multi-forward training with augmented samples, while the adapter applies adaptive weights on features responsive to different user/item states. By arming base models with AdaF^2M^2, we conduct online A/B tests on multiple recommendation scenarios, obtaining +1.37% and +1.89% cumulative improvements on user active days and app duration respectively. Besides, the extended offline experiments on different models show improvements as well. AdaF$^2$M$^2$ has been widely deployed on both retrieval and ranking tasks in multiple applications of Douyin Group, indicating its superior effectiveness and universality.

Yongchun Zhu, Guanyu Jiang, Jingwu Chen et al.

Recently, motivated by the outstanding achievements of diffusion models, the diffusion process has been employed to strengthen representation learning in recommendation systems. Most diffusion-based recommendation models typically utilize standard Gaussian noise in symmetric forward and reverse processes in continuous data space. Nevertheless, the samples derived from recommendation systems inhabit a discrete data space, which is fundamentally different from the continuous one. Moreover, Gaussian noise has the potential to corrupt personalized information within latent representations. In this work, we propose a novel and effective method, named Asymmetric Diffusion Recommendation Model (AsymDiffRec), which learns forward and reverse processes in an asymmetric manner. We define a generalized forward process that simulates the missing features in real-world recommendation samples. The reverse process is then performed in an asymmetric latent feature space. To preserve personalized information within the latent representation, a task-oriented optimization strategy is introduced. In the serving stage, the raw sample with missing features is regarded as a noisy input to generate a denoising and robust representation for the final prediction. By equipping base models with AsymDiffRec, we conduct online A/B tests, achieving improvements of +0.131% and +0.166% in terms of users' active days and app usage duration respectively. Additionally, the extended offline experiments also demonstrate improvements. AsymDiffRec has been implemented in the Douyin Music App.