Shuanglong Li

Jinfang Wang, Jiajie Liu, Jianwei Wu et al.

In online advertising, advertising text plays a critical role in attracting user engagement and driving advertiser value. Existing industrial systems typically follow a two-stage paradigm, where candidate texts are first generated and subsequently aligned with online performance metrics such as click-through rate(CTR). This separation often leads to misaligned optimization objectives and low funnel efficiency, limiting global optimality. To address these limitations, we propose RELATE, a reinforcement learning-based end-to-end framework that unifies generation and objective alignment within a single model. Instead of decoupling text generation from downstream metric alignment, RELATE integrates performance and compliance objectives directly into the generation process via policy learning. To better capture ultimate advertiser value beyond click-level signals, We incorporate conversion-oriented metrics into the objective and jointly model them with compliance constraints as multi-dimensional rewards, enabling the model to generate high-quality ad texts that improve conversion performance under policy constraints. Extensive experiments on large-scale industrial datasets demonstrate that RELATE consistently outperforms baselines. Furthermore, online deployment on a production advertising platform yields statistically significant improvements in click-through conversion rate(CTCVR) under strict policy constraints, validating the robustness and real-world effectiveness of the proposed framework.

Yuanrui Wang, Cong Han, Yafei Li et al.

Text-to-image generation has greatly advanced content creation, yet accurately rendering visual text remains a key challenge due to blurred glyphs, semantic drift, and limited style control. Existing methods often rely on pre-rendered glyph images as conditions, but these struggle to retain original font styles and color cues, necessitating complex multi-branch designs that increase model overhead and reduce flexibility. To address these issues, we propose a segmentation-guided framework that uses pixel-level visual text masks -- rich in glyph shape, color, and spatial detail -- as unified conditional inputs. Our method introduces two core components: (1) a fine-tuned bilingual segmentation model for precise text mask extraction, and (2) a streamlined diffusion model augmented with adaptive glyph conditioning and a region-specific loss to preserve textual fidelity in both content and style. Our approach achieves state-of-the-art performance on the AnyText benchmark, significantly surpassing prior methods in both Chinese and English settings. To enable more rigorous evaluation, we also introduce two new benchmarks: GlyphMM-benchmark for testing layout and glyph consistency in complex typesetting, and MiniText-benchmark for assessing generation quality in small-scale text regions. Experimental results show that our model outperforms existing methods by a large margin in both scenarios, particularly excelling at small text rendering and complex layout preservation, validating its strong generalization and deployment readiness.