Yuning Jiang

Yifan Gao, Jinpeng Lin, Min Zhou et al. · amazon-science

Text design is one of the most critical procedures in poster design, as it relies heavily on the creativity and expertise of humans to design text images considering the visual harmony and text-semantic. This study introduces TextPainter, a novel multimodal approach that leverages contextual visual information and corresponding text semantics to generate text images. Specifically, TextPainter takes the global-local background image as a hint of style and guides the text image generation with visual harmony. Furthermore, we leverage the language model and introduce a text comprehension module to achieve both sentence-level and word-level style variations. Besides, we construct the PosterT80K dataset, consisting of about 80K posters annotated with sentence-level bounding boxes and text contents. We hope this dataset will pave the way for further research on multimodal text image generation. Extensive quantitative and qualitative experiments demonstrate that TextPainter can generate visually-and-semantically-harmonious text images for posters.

Yunning Cao, Ye Ma, Min Zhou et al.

Layout generation is a novel task in computer vision, which combines the challenges in both object localization and aesthetic appraisal, widely used in advertisements, posters, and slides design. An accurate and pleasant layout should consider both the intra-domain relationship within layout elements and the inter-domain relationship between layout elements and the image. However, most previous methods simply focus on image-content-agnostic layout generation, without leveraging the complex visual information from the image. To this end, we explore a novel paradigm entitled image-conditioned layout generation, which aims to add text overlays to an image in a semantically coherent manner. Specifically, we propose an Image-Conditioned Variational Transformer (ICVT) that autoregressively generates various layouts in an image. First, self-attention mechanism is adopted to model the contextual relationship within layout elements, while cross-attention mechanism is used to fuse the visual information of conditional images. Subsequently, we take them as building blocks of conditional variational autoencoder (CVAE), which demonstrates appealing diversity. Second, in order to alleviate the gap between layout elements domain and visual domain, we design a Geometry Alignment module, in which the geometric information of the image is aligned with the layout representation. In addition, we construct a large-scale advertisement poster layout designing dataset with delicate layout and saliency map annotations. Experimental results show that our model can adaptively generate layouts in the non-intrusive area of the image, resulting in a harmonious layout design.

Zhishan Zhao, Jingyue Gao, Yu Zhang et al.

Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected to be a lightweight approximation of the ranking model, which handles more candidates with strict latency requirements. Due to the gap in model capacity, the pre-ranking and ranking models usually generate inconsistent ranked results, thus hurting the overall system effectiveness. The paradigm of score alignment is proposed to regularize their raw scores to be consistent. However, it suffers from inevitable alignment errors and error amplification by bids when applied in online advertising. To this end, we introduce a consistency-oriented pre-ranking framework for online advertising, which employs a chunk-based sampling module and a plug-and-play rank alignment module to explicitly optimize consistency of ECPM-ranked results. A $ΔNDCG$-based weighting mechanism is adopted to better distinguish the importance of inter-chunk samples in optimization. Both online and offline experiments have validated the superiority of our framework. When deployed in Taobao display advertising system, it achieves an improvement of up to +12.3\% CTR and +5.6\% RPM.

Yiqi Gao, Xinglin Hou, Wei Suo et al.

Video captioning aims to understand the spatio-temporal semantic concept of the video and generate descriptive sentences. The de-facto approach to this task dictates a text generator to learn from \textit{offline-extracted} motion or appearance features from \textit{pre-trained} vision models. However, these methods may suffer from the so-called \textbf{\textit{"couple"}} drawbacks on both \textit{video spatio-temporal representation} and \textit{sentence generation}. For the former, \textbf{\textit{"couple"}} means learning spatio-temporal representation in a single model(3DCNN), resulting the problems named \emph{disconnection in task/pre-train domain} and \emph{hard for end-to-end training}. As for the latter, \textbf{\textit{"couple"}} means treating the generation of visual semantic and syntax-related words equally. To this end, we present $\mathcal{D}^{2}$ - a dual-level decoupled transformer pipeline to solve the above drawbacks: \emph{(i)} for video spatio-temporal representation, we decouple the process of it into "first-spatial-then-temporal" paradigm, releasing the potential of using dedicated model(\textit{e.g.} image-text pre-training) to connect the pre-training and downstream tasks, and makes the entire model end-to-end trainable. \emph{(ii)} for sentence generation, we propose \emph{Syntax-Aware Decoder} to dynamically measure the contribution of visual semantic and syntax-related words. Extensive experiments on three widely-used benchmarks (MSVD, MSR-VTT and VATEX) have shown great potential of the proposed $\mathcal{D}^{2}$ and surpassed the previous methods by a large margin in the task of video captioning.

Xiang-Rong Sheng, Feifan Yang, Litong Gong et al.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

Chao Yi, Dian Chen, Gaoyang Guo et al.

Large language models (LLMs) have demonstrated remarkable potential in transforming recommender systems from implicit behavioral pattern matching to explicit intent reasoning. While RecGPT-V1 successfully pioneered this paradigm by integrating LLM-based reasoning into user interest mining and item tag prediction, it suffers from four fundamental limitations: (1) computational inefficiency and cognitive redundancy across multiple reasoning routes; (2) insufficient explanation diversity in fixed-template generation; (3) limited generalization under supervised learning paradigms; and (4) simplistic outcome-focused evaluation that fails to match human standards. To address these challenges, we present RecGPT-V2 with four key innovations. First, a Hierarchical Multi-Agent System restructures intent reasoning through coordinated collaboration, eliminating cognitive duplication while enabling diverse intent coverage. Combined with Hybrid Representation Inference that compresses user-behavior contexts, our framework reduces GPU consumption by 60% and improves exclusive recall from 9.39% to 10.99%. Second, a Meta-Prompting framework dynamically generates contextually adaptive prompts, improving explanation diversity by +7.3%. Third, constrained reinforcement learning mitigates multi-reward conflicts, achieving +24.1% improvement in tag prediction and +13.0% in explanation acceptance. Fourth, an Agent-as-a-Judge framework decomposes assessment into multi-step reasoning, improving human preference alignment. Online A/B tests on Taobao demonstrate significant improvements: +2.98% CTR, +3.71% IPV, +2.19% TV, and +11.46% NER. RecGPT-V2 establishes both the technical feasibility and commercial viability of deploying LLM-powered intent reasoning at scale, bridging the gap between cognitive exploration and industrial utility.

Jihao Gu, Qihang Ai, Yingyao Wang et al.

Vision-language model-based mobile agents have gained the ability to not only understand complex instructions and mobile screenshots, but also optimize their action outputs via thinking and reasoning, benefiting from reinforcement learning, such as Group Relative Policy Optimization (GRPO). However, existing research centers on offline reinforcement learning training or online optimization using action-level rewards, which limits the agent's dynamic interaction with the environment. This often results in agents settling into local optima, thereby weakening their ability for exploration and error action correction. To address these challenges, we introduce an approach called Mobile-R1, which employs interactive multi-turn reinforcement learning with task-level rewards for mobile agents. Our training framework consists of three stages: initial format finetuning, single-step online training via action-level reward, followed by online training via task-level reward based on multi-turn trajectories. This strategy is designed to enhance the exploration and error correction capabilities of Mobile-R1, leading to significant performance improvements. Moreover, we have collected a dataset covering 28 Chinese applications with 24,521 high-quality manual annotations and established a new benchmark with 500 trajectories. We will open source all resources, including the dataset, benchmark, model weight, and codes: https://mobile-r1.github.io/Mobile-R1/.

Minfang Lu, Yuchen Jiang, Huihui Dong et al.

In large-scale industrial e-commerce, the efficiency of an online recommendation system is crucial in delivering highly relevant item/content advertising that caters to diverse business scenarios. However, most existing studies focus solely on item advertising, neglecting the significance of content advertising. This oversight results in inconsistencies within the multi-entity structure and unfair retrieval. Furthermore, the challenge of retrieving top-k advertisements from multi-entity advertisements across different domains adds to the complexity. Recent research proves that user-entity behaviors within different domains exhibit characteristics of differentiation and homogeneity. Therefore, the multi-domain matching models typically rely on the hybrid-experts framework with domain-invariant and domain-specific representations. Unfortunately, most approaches primarily focus on optimizing the combination mode of different experts, failing to address the inherent difficulty in optimizing the expert modules themselves. The existence of redundant information across different domains introduces interference and competition among experts, while the distinct learning objectives of each domain lead to varying optimization challenges among experts. To tackle these issues, we propose robust representation learning for the unified online top-k recommendation. Our approach constructs unified modeling in entity space to ensure data fairness. The robust representation learning employs domain adversarial learning and multi-view wasserstein distribution learning to learn robust representations. Moreover, the proposed method balances conflicting objectives through the homoscedastic uncertainty weights and orthogonality constraints. Various experiments validate the effectiveness and rationality of our proposed method, which has been successfully deployed online to serve real business scenarios.

Yue Cao, Yingyao Wang, Pi Bu et al.

Graphical user interface (GUI) agents can substantially improve productivity by automating frequently executed long-latency tasks on mobile devices. However, existing evaluation benchmarks are still constrained to limited applications, simple tasks, and coarse-grained metrics. To address this, we introduce AndroidLens, a challenging evaluation framework for mobile GUI agents, comprising 571 long-latency tasks in both Chinese and English environments, each requiring an average of more than 26 steps to complete. The framework features: (1) tasks derived from real-world user scenarios across 38 domains, covering complex types such as multi-constraint, multi-goal, and domain-specific tasks; (2) static evaluation that preserves real-world anomalies and allows multiple valid paths to reduce bias; and (3) dynamic evaluation that employs a milestone-based scheme for fine-grained progress measurement via Average Task Progress (ATP). Our evaluation indicates that even the best models reach only a 12.7% task success rate and 50.47% ATP. We also underscore key challenges in real-world environments, including environmental anomalies, adaptive exploration, and long-term memory retention.

Hua Zong, Qingtao Zeng, Zhengxiong Zhou et al.

In this paper, we propose RecIS, a unified Sparse-Dense training framework designed to achieve two primary goals: 1. Unified Framework To create a Unified sparse-dense training framework based on the PyTorch ecosystem that meets the training needs of industrial-grade recommendation models that integrated with large models. 2.System Optimization To optimize the sparse component, offering superior efficiency over the TensorFlow-based recommendation models. The dense component, meanwhile, leverages existing optimization technologies within the PyTorch ecosystem. Currently, RecIS is being used in Alibaba for numerous large-model enhanced recommendation training tasks, and some traditional sparse models have also begun training in it.

Chao Yi, Dian Chen, Gaoyang Guo et al.

Recommender systems are among the most impactful applications of artificial intelligence, serving as critical infrastructure connecting users, merchants, and platforms. However, most current industrial systems remain heavily reliant on historical co-occurrence patterns and log-fitting objectives, i.e., optimizing for past user interactions without explicitly modeling user intent. This log-fitting approach often leads to overfitting to narrow historical preferences, failing to capture users' evolving and latent interests. As a result, it reinforces filter bubbles and long-tail phenomena, ultimately harming user experience and threatening the sustainability of the whole recommendation ecosystem. To address these challenges, we rethink the overall design paradigm of recommender systems and propose RecGPT, a next-generation framework that places user intent at the center of the recommendation pipeline. By integrating large language models (LLMs) into key stages of user interest mining, item retrieval, and explanation generation, RecGPT transforms log-fitting recommendation into an intent-centric process. To effectively align general-purpose LLMs to the above domain-specific recommendation tasks at scale, RecGPT incorporates a multi-stage training paradigm, which integrates reasoning-enhanced pre-alignment and self-training evolution, guided by a Human-LLM cooperative judge system. Currently, RecGPT has been fully deployed on the Taobao App. Online experiments demonstrate that RecGPT achieves consistent performance gains across stakeholders: users benefit from increased content diversity and satisfaction, merchants and the platform gain greater exposure and conversions. These comprehensive improvement results across all stakeholders validates that LLM-driven, intent-centric design can foster a more sustainable and mutually beneficial recommendation ecosystem.

Hao Wu, Jiayuan Mao, Yufeng Zhang et al.

We propose Unified Visual-Semantic Embeddings (UniVSE) for learning a joint space of visual and textual concepts. The space unifies the concepts at different levels, including objects, attributes, relations, and full scenes. A contrastive learning approach is proposed for the fine-grained alignment from only image-caption pairs. Moreover, we present an effective approach for enforcing the coverage of semantic components that appear in the sentence. We demonstrate the robustness of Unified VSE in defending text-domain adversarial attacks on cross-modal retrieval tasks. Such robustness also empowers the use of visual cues to resolve word dependencies in novel sentences.