Zhixiang Huang

Yiyan Huang, Cheuk Hang Leung, Shumin Ma et al.

Estimating the average treatment effect (ATE) from observational data is challenging due to selection bias. Existing works mainly tackle this challenge in two ways. Some researchers propose constructing a score function that satisfies the orthogonal condition, which guarantees that the established ATE estimator is "orthogonal" to be more robust. The others explore representation learning models to achieve a balanced representation between the treated and the controlled groups. However, existing studies fail to 1) discriminate treated units from controlled ones in the representation space to avoid the over-balanced issue; 2) fully utilize the "orthogonality information". In this paper, we propose a moderately-balanced representation learning (MBRL) framework based on recent covariates balanced representation learning methods and orthogonal machine learning theory. This framework protects the representation from being over-balanced via multi-task learning. Simultaneously, MBRL incorporates the noise orthogonality information in the training and validation stages to achieve a better ATE estimation. The comprehensive experiments on benchmark and simulated datasets show the superiority and robustness of our method on treatment effect estimations compared with existing state-of-the-art methods.

Yijun Li, Cheuk Hang Leung, Xiangqian Sun et al.

Consumer credit services offered by e-commerce platforms provide customers with convenient loan access during shopping and have the potential to stimulate sales. To understand the causal impact of credit lines on spending, previous studies have employed causal estimators, based on direct regression (DR), inverse propensity weighting (IPW), and double machine learning (DML) to estimate the treatment effect. However, these estimators do not consider the notion that an individual's spending can be understood and represented as a distribution, which captures the range and pattern of amounts spent across different orders. By disregarding the outcome as a distribution, valuable insights embedded within the outcome distribution might be overlooked. This paper develops a distribution-valued estimator framework that extends existing real-valued DR-, IPW-, and DML-based estimators to distribution-valued estimators within Rubin's causal framework. We establish their consistency and apply them to a real dataset from a large e-commerce platform. Our findings reveal that credit lines positively influence spending across all quantiles; however, as credit lines increase, consumers allocate more to luxuries (higher quantiles) than necessities (lower quantiles).

Junjie Gao, Xiangyu Zheng, DongDong Wang et al.

Uplift modeling comprises a collection of machine learning techniques designed for managers to predict the incremental impact of specific actions on customer outcomes. However, accurately estimating this incremental impact poses significant challenges due to the necessity of determining the difference between two mutually exclusive outcomes for each individual. In our study, we introduce two novel modifications to the established Gradient Boosting Decision Trees (GBDT) technique. These modifications sequentially learn the causal effect, addressing the counterfactual dilemma. Each modification innovates upon the existing technique in terms of the ensemble learning method and the learning objective, respectively. Experiments with large-scale datasets validate the effectiveness of our methods, consistently achieving substantial improvements over baseline models.

Shumin Ma, Zhiri Yuan, Qi Wu et al.

Classical Domain Adaptation methods acquire transferability by regularizing the overall distributional discrepancies between features in the source domain (labeled) and features in the target domain (unlabeled). They often do not differentiate whether the domain differences come from the marginals or the dependence structures. In many business and financial applications, the labeling function usually has different sensitivities to the changes in the marginals versus changes in the dependence structures. Measuring the overall distributional differences will not be discriminative enough in acquiring transferability. Without the needed structural resolution, the learned transfer is less optimal. This paper proposes a new domain adaptation approach in which one can measure the differences in the internal dependence structure separately from those in the marginals. By optimizing the relative weights among them, the new regularization strategy greatly relaxes the rigidness of the existing approaches. It allows a learning machine to pay special attention to places where the differences matter the most. Experiments on three real-world datasets show that the improvements are quite notable and robust compared to various benchmark domain adaptation models.

Yiyan Huang, Cheuk Hang Leung, Xing Yan et al.

This paper focuses on the expected difference in borrower's repayment when there is a change in the lender's credit decisions. Classical estimators overlook the confounding effects and hence the estimation error can be magnificent. As such, we propose another approach to construct the estimators such that the error can be greatly reduced. The proposed estimators are shown to be unbiased, consistent, and robust through a combination of theoretical analysis and numerical testing. Moreover, we compare the power of estimating the causal quantities between the classical estimators and the proposed estimators. The comparison is tested across a wide range of models, including linear regression models, tree-based models, and neural network-based models, under different simulated datasets that exhibit different levels of causality, different degrees of nonlinearity, and different distributional properties. Most importantly, we apply our approaches to a large observational dataset provided by a global technology firm that operates in both the e-commerce and the lending business. We find that the relative reduction of estimation error is strikingly substantial if the causal effects are accounted for correctly.