Joan L. Walker

Juan D. Caicedo, Carlos Guirado, Marta C. González et al.

This research foregrounds general practices in travel demand research, emphasizing the need to change our ways. A critical barrier preventing travel demand literature from effectively informing policy is the volume of publications without clear, consolidated benchmarks, making it difficult for researchers and policymakers to gather insights and use models to guide decision-making. By emphasizing reproducibility and open collaboration, we aim to enhance the reliability and policy relevance of travel demand research. We present a collaborative infrastructure for transit demand prediction models, focusing on their performance during highly dynamic conditions like the COVID-19 pandemic. Drawing from over 300 published papers, we develop an open-source infrastructure with five common methodologies and assess their performance under stable and dynamic conditions. We found that the prediction error for the LSTM deep learning approach stabilized at a mean arctangent absolute percentage error (MAAPE) of about 0.12 within 1.5 months, whereas other models continued to exhibit higher error rates even a year into the pandemic. If research practices had prioritized reproducibility before the COVID-19 pandemic, transit agencies would have had clearer guidance on the best forecasting methods and quickly identified those best suited for pandemic conditions to inform operations in response to changes in transit demand. The aim of this open-source codebase is to lower the barrier for other researchers to replicate, reproduce models and build upon findings. We encourage researchers to test their own modeling approaches on this benchmarking platform, challenge the analyses conducted in this paper, and develop model specifications that can outperform those evaluated here. Further, collaborative research approaches must be expanded across travel demand modeling if we wish to impact policy and planning.

Qingyi Wang, Shenhao Wang, Yunhan Zheng et al.

Classical demand modeling analyzes travel behavior using only low-dimensional numeric data (i.e. sociodemographics and travel attributes) but not high-dimensional urban imagery. However, travel behavior depends on the factors represented by both numeric data and urban imagery, thus necessitating a synergetic framework to combine them. This study creates a theoretical framework of deep hybrid models with a crossing structure consisting of a mixing operator and a behavioral predictor, thus integrating the numeric and imagery data into a latent space. Empirically, this framework is applied to analyze travel mode choice using the MyDailyTravel Survey from Chicago as the numeric inputs and the satellite images as the imagery inputs. We found that deep hybrid models outperform both the traditional demand models and the recent deep learning in predicting the aggregate and disaggregate travel behavior with our supervision-as-mixing design. The latent space in deep hybrid models can be interpreted, because it reveals meaningful spatial and social patterns. The deep hybrid models can also generate new urban images that do not exist in reality and interpret them with economic theory, such as computing substitution patterns and social welfare changes. Overall, the deep hybrid models demonstrate the complementarity between the low-dimensional numeric and high-dimensional imagery data and between the traditional demand modeling and recent deep learning. It generalizes the latent classes and variables in classical hybrid demand models to a latent space, and leverages the computational power of deep learning for imagery while retaining the economic interpretability on the microeconomics foundation.

Siqi Feng, Rui Yao, Stephane Hess et al.

Deep neural networks (DNNs) frequently present behaviorally irregular patterns, significantly limiting their practical potentials and theoretical validity in travel behavior modeling. This study proposes strong and weak behavioral regularities as novel metrics to evaluate the monotonicity of individual demand functions (known as the "law of demand"), and further designs a constrained optimization framework with six gradient regularizers to enhance DNNs' behavioral regularity. The proposed framework is applied to travel survey data from Chicago and London to examine the trade-off between predictive power and behavioral regularity for large vs. small sample scenarios and in-domain vs. out-of-domain generalizations. The results demonstrate that, unlike models with strong behavioral foundations such as the multinomial logit, the benchmark DNNs cannot guarantee behavioral regularity. However, gradient regularization (GR) increases DNNs' behavioral regularity by around 6 percentage points (pp) while retaining their relatively high predictive power. In the small sample scenario, GR is more effective than in the large sample scenario, simultaneously improving behavioral regularity by about 20 pp and log-likelihood by around 1.7%. Comparing with the in-domain generalization of DNNs, GR works more effectively in out-of-domain generalization: it drastically improves the behavioral regularity of poorly performing benchmark DNNs by around 65 pp, indicating the criticality of behavioral regularization for enhancing model transferability and application in forecasting. Moreover, the proposed framework is applicable to other NN-based choice models such as TasteNets. Future studies could use behavioral regularity as a metric along with log-likelihood in evaluating travel demand models, and investigate other methods to further enhance behavioral regularity when adopting complex machine learning models.

S. Van Cranenburgh, S. Wang, A. Vij et al.

Since its inception, the choice modelling field has been dominated by theory-driven modelling approaches. Machine learning offers an alternative data-driven approach for modelling choice behaviour and is increasingly drawing interest in our field. Cross-pollination of machine learning models, techniques and practices could help overcome problems and limitations encountered in the current theory-driven modelling paradigm, such as subjective labour-intensive search processes for model selection, and the inability to work with text and image data. However, despite the potential benefits of using the advances of machine learning to improve choice modelling practices, the choice modelling field has been hesitant to embrace machine learning. This discussion paper aims to consolidate knowledge on the use of machine learning models, techniques and practices for choice modelling, and discuss their potential. Thereby, we hope not only to make the case that further integration of machine learning in choice modelling is beneficial, but also to further facilitate it. To this end, we clarify the similarities and differences between the two modelling paradigms; we review the use of machine learning for choice modelling; and we explore areas of opportunities for embracing machine learning models and techniques to improve our practices. To conclude this discussion paper, we put forward a set of research questions which must be addressed to better understand if and how machine learning can benefit choice modelling.