Mahmoud SalahEldin Kasem

Mahmoud SalahEldin Kasem, Mohamed Hamada, Islam Taj-Eddin

In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques to identify potential customers is essential for direct marketing efforts. This paper proposes a data mining preprocessing method for developing a customer profiling system to improve sales performance, including customer equity estimation and customer action prediction. The RFM-analysis methodology is used to evaluate client capital and a boosting tree for prediction. The study highlights the importance of customer segmentation methods and algorithms to increase the accuracy of the prediction. The main result of this study is the creation of a customer profile and forecast for the sale of goods.

Mahmoud SalahEldin Kasem, Mohamed Mahmoud, Mostafa Farouk Senussi et al.

Multimodal retrieval over text corpora remains a fundamental challenge: the best vision-language encoder achieves only 27.6 nDCG@10 on MM-BRIGHT, a reasoning-intensive multimodal retrieval benchmark, underperforming strong text-only systems. We argue that effective multimodal retrieval requires three tightly integrated capabilities that existing approaches address only in isolation: expanding the query's latent intent, retrieving with a model trained for complex reasoning, and reranking via explicit step-by-step reasoning over candidates. We introduce \textbf{MARVEL} (\textbf{M}ultimodal \textbf{A}daptive \textbf{R}easoning-intensi\textbf{V}e \textbf{E}xpand-rerank and retrieva\textbf{L}), a unified pipeline that combines LLM-driven query expansion, \textbf{MARVEL-Retriever} -- a reasoning-enhanced dense retriever fine-tuned for complex multimodal queries -- and GPT-4o-based chain-of-thought reranking with optional multi-pass reciprocal rank fusion. Evaluated on MM-BRIGHT across 29 technical domains, MARVEL achieves \textbf{37.9} nDCG@10, surpassing the best multimodal encoder by \textbf{+10.3 points} and outperforming all single-stage baselines in 27 of 29 domains and matching or approaching the best baseline in the remaining two highly-specialized domains (Crypto, Quantum Computing), demonstrating that reasoning-intensive multimodal retrieval is best addressed through a unified expand-retrieve-rerank framework. https://github.com/mm-bright/multimodal-reasoning-retrieval

Mahmoud Abdalla, Mahmoud SalahEldin Kasem, Mohamed Mahmoud et al.

Multimodal retrieval models fail on reasoning-intensive queries where images (diagrams, charts, screenshots) must be deeply integrated with text to identify relevant documents -- the best multimodal model achieves only 27.6 nDCG@10 on MM-BRIGHT, underperforming even strong text-only retrievers (32.2). We introduce \textbf{HIVE} (\textbf{H}ypothesis-driven \textbf{I}terative \textbf{V}isual \textbf{E}vidence Retrieval), a plug-and-play framework that injects explicit visual-text reasoning into a retriever via LLMs. HIVE operates in four stages: (1) initial retrieval over the corpus, (2) LLM-based compensatory query synthesis that explicitly articulates visual and logical gaps observed in top-$k$ candidates, (3) secondary retrieval with the refined query, and (4) LLM verification and reranking over the union of candidates. Evaluated on the multimodal-to-text track of MM-BRIGHT (2,803 real-world queries across 29 technical domains), HIVE achieves a new state-of-the-art aggregated nDCG@10 of \textbf{41.7} -- a \textbf{+9.5} point gain over the best text-only model (DiVeR: 32.2) and \textbf{+14.1} over the best multimodal model (Nomic-Vision: 27.6), where our reasoning-enhanced base retriever contributes 33.2 and the HIVE framework adds a further \textbf{+8.5} points -- with particularly strong results in visually demanding domains (Gaming: 68.2, Chemistry: 42.5, Sustainability: 49.4). Compatible with both standard and reasoning-enhanced retrievers, HIVE demonstrates that LLM-mediated visual hypothesis generation and verification can substantially close the multimodal reasoning gap in retrieval. https://github.com/mm-bright/multimodal-reasoning-retrieval

Mohamed Darwish Mounis, Mohamed Mahmoud, Shaimaa Sedek et al.

Multimodal retrieval systems struggle to resolve image-text queries against text-only corpora: the best vision-language encoder achieves only 27.6 nDCG@10 on MM-BRIGHT, underperforming strong text-only retrievers. We argue the bottleneck is not the retriever but the query -- raw multimodal queries entangle visual descriptions, conversational noise, and retrieval intent in ways that systematically degrade embedding similarity. We present \textbf{BRIDGE}, a two-component system that resolves this mismatch without multimodal encoders. \textbf{FORGE} (\textbf{F}ocused Retrieval Query Generato\textbf{r}) is a query alignment model trained via reinforcement learning, which distills noisy multimodal queries into compact, retrieval-optimized search strings. \textbf{LENS} (\textbf{L}anguage-\textbf{E}nhanced \textbf{N}eural \textbf{S}earch) is a reasoning-enhanced dense retriever fine-tuned on reasoning-intensive retrieval data to handle the intent-rich queries FORGE produces. Evaluated on MM-BRIGHT (2,803 queries, 29 domains), BRIDGE achieves \textbf{29.7} nDCG@10, surpassing all multimodal encoder baselines including Nomic-Vision (27.6). When FORGE is applied as a plug-and-play aligner on top of Nomic-Vision, the combined system reaches \textbf{33.3} nDCG@10 -- exceeding the best text-only retriever (32.2) -- demonstrating that \textit{query alignment} is the key bottleneck in multimodal-to-text retrieval. https://github.com/mm-bright/multimodal-reasoning-retrieval

Abdelrahman Abdallah, Mohamed Mounis, Mahmoud Abdalla et al.

Multilingual OCR and information extraction from receipts remains challenging, particularly for complex scripts like Arabic. We introduce \dataset, a comprehensive dataset designed for Arabic-English receipt understanding comprising 20,000 annotated receipts from diverse retail settings, 30,000 OCR-annotated images, and 10,000 item-level annotations, and a new Receipt QA subset with 1265 receipt images paired with 40 question-answer pairs each to support LLM evaluation for receipt understanding. The dataset captures merchant names, item descriptions, prices, receipt numbers, and dates to support object detection, OCR, and information extraction tasks. We establish baseline performance using traditional methods (Tesseract OCR) and advanced neural networks, demonstrating the dataset's effectiveness for processing complex, noisy real-world receipt layouts. Our publicly accessible dataset advances automated multilingual document processing research (see https://github.com/Update-For-Integrated-Business-AI/CORU ).

Mahmoud SalahEldin Kasem, Mohamed Mahmoud, Hyun-Soo Kang

Optical character recognition (OCR) is a vital process that involves the extraction of handwritten or printed text from scanned or printed images, converting it into a format that can be understood and processed by machines. This enables further data processing activities such as searching and editing. The automatic extraction of text through OCR plays a crucial role in digitizing documents, enhancing productivity, improving accessibility, and preserving historical records. This paper seeks to offer an exhaustive review of contemporary applications, methodologies, and challenges associated with Arabic Optical Character Recognition (OCR). A thorough analysis is conducted on prevailing techniques utilized throughout the OCR process, with a dedicated effort to discern the most efficacious approaches that demonstrate enhanced outcomes. To ensure a thorough evaluation, a meticulous keyword-search methodology is adopted, encompassing a comprehensive analysis of articles relevant to Arabic OCR, including both backward and forward citation reviews. In addition to presenting cutting-edge techniques and methods, this paper critically identifies research gaps within the realm of Arabic OCR. By highlighting these gaps, we shed light on potential areas for future exploration and development, thereby guiding researchers toward promising avenues in the field of Arabic OCR. The outcomes of this study provide valuable insights for researchers, practitioners, and stakeholders involved in Arabic OCR, ultimately fostering advancements in the field and facilitating the creation of more accurate and efficient OCR systems for the Arabic language.

Mohamed Mahmoud, Mahmoud SalahEldin Kasem, Hyun-Soo Kang

Masked face recognition (MFR) has emerged as a critical domain in biometric identification, especially by the global COVID-19 pandemic, which introduced widespread face masks. This survey paper presents a comprehensive analysis of the challenges and advancements in recognising and detecting individuals with masked faces, which has seen innovative shifts due to the necessity of adapting to new societal norms. Advanced through deep learning techniques, MFR, along with Face Mask Recognition (FMR) and Face Unmasking (FU), represent significant areas of focus. These methods address unique challenges posed by obscured facial features, from fully to partially covered faces. Our comprehensive review delves into the various deep learning-based methodologies developed for MFR, FMR, and FU, highlighting their distinctive challenges and the solutions proposed to overcome them. Additionally, we explore benchmark datasets and evaluation metrics specifically tailored for assessing performance in MFR research. The survey also discusses the substantial obstacles still facing researchers in this field and proposes future directions for the ongoing development of more robust and effective masked face recognition systems. This paper serves as an invaluable resource for researchers and practitioners, offering insights into the evolving landscape of face recognition technologies in the face of global health crises and beyond.