53.0CLMay 7
Reflections and New Directions for Human-Centered Large Language ModelsCaleb Ziems, Dora Zhao, Rose E. Wang et al.
Large Language Models (LLMs) are increasingly shaping the private and professional lives of users, with numerous applications in business, education, finance, healthcare, law, and science. With this rise in global influence comes greater urgency to build, evaluate, and deploy these systems in a manner that prioritizes not only technical capabilities but also human priorities. This work presents a framework for developing Human-Centered Large Language Models (HCLLMs), which integrates perspectives from Natural Language Processing (NLP), Human-Computer Interaction (HCI), and responsible AI. Considering the ethics, economics, and technical objectives of language modeling, we argue that model developers need to address human concerns, preferences, values, and goals, not only during a cursory post-training stage, but rather with rigor and care at every stage of the pipeline. This paper offers human-centered insights and recommendations for developers at each stage, from system design to data sourcing, model training, evaluation, and responsible deployment. Then we conclude with a case study, applying these insights to understand the future of work with HCLLMs.
AIMay 9, 2024
Large Language Models Show Human-like Social Desirability Biases in Survey ResponsesAadesh Salecha, Molly E. Ireland, Shashanka Subrahmanya et al.
As Large Language Models (LLMs) become widely used to model and simulate human behavior, understanding their biases becomes critical. We developed an experimental framework using Big Five personality surveys and uncovered a previously undetected social desirability bias in a wide range of LLMs. By systematically varying the number of questions LLMs were exposed to, we demonstrate their ability to infer when they are being evaluated. When personality evaluation is inferred, LLMs skew their scores towards the desirable ends of trait dimensions (i.e., increased extraversion, decreased neuroticism, etc). This bias exists in all tested models, including GPT-4/3.5, Claude 3, Llama 3, and PaLM-2. Bias levels appear to increase in more recent models, with GPT-4's survey responses changing by 1.20 (human) standard deviations and Llama 3's by 0.98 standard deviations-very large effects. This bias is robust to randomization of question order and paraphrasing. Reverse-coding all the questions decreases bias levels but does not eliminate them, suggesting that this effect cannot be attributed to acquiescence bias. Our findings reveal an emergent social desirability bias and suggest constraints on profiling LLMs with psychometric tests and on using LLMs as proxies for human participants.