Dong Liang

Wei Zhang, Dai Li, Chen Liang et al.

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

Shuhao Gu, Jialing Zhang, Siyuan Zhou et al.

Recently, Vision-Language Models (VLMs) have achieved remarkable progress in multimodal tasks, and multimodal instruction data serves as the foundation for enhancing VLM capabilities. Despite the availability of several open-source multimodal datasets, limitations in the scale and quality of open-source instruction data hinder the performance of VLMs trained on these datasets, leading to a significant gap compared to models trained on closed-source data. To address this challenge, we introduce Infinity-MM, a large-scale multimodal instruction dataset. We collected the available multimodal instruction datasets and performed unified preprocessing, resulting in a dataset with over 40 million samples that ensures diversity and accuracy. Furthermore, to enable large-scale expansion of instruction data and support the continuous acquisition of high-quality data, we propose a synthetic instruction generation method based on a tagging system and open-source VLMs. By establishing correspondences between different types of images and associated instruction types, this method can provide essential guidance during data synthesis. Leveraging this high-quality data, we have trained a 2-billion-parameter Vision-Language Model, Aquila-VL-2B, which achieves state-of-the-art (SOTA) performance among models of similar scale. The data is available at: https://huggingface.co/datasets/BAAI/Infinity-MM.