Gururaj K

Kunal Dahiya, Nilesh Gupta, Deepak Saini et al.

Extreme Classification (XC) seeks to tag data points with the most relevant subset of labels from an extremely large label set. Performing deep XC with dense, learnt representations for data points and labels has attracted much attention due to its superiority over earlier XC methods that used sparse, hand-crafted features. Negative mining techniques have emerged as a critical component of all deep XC methods that allow them to scale to millions of labels. However, despite recent advances, training deep XC models with large encoder architectures such as transformers remains challenging. This paper identifies that memory overheads of popular negative mining techniques often force mini-batch sizes to remain small and slow training down. In response, this paper introduces NGAME, a light-weight mini-batch creation technique that offers provably accurate in-batch negative samples. This allows training with larger mini-batches offering significantly faster convergence and higher accuracies than existing negative sampling techniques. NGAME was found to be up to 16% more accurate than state-of-the-art methods on a wide array of benchmark datasets for extreme classification, as well as 3% more accurate at retrieving search engine queries in response to a user webpage visit to show personalized ads. In live A/B tests on a popular search engine, NGAME yielded up to 23% gains in click-through-rates.

Akash Kumar Mohankumar, Bhargav Dodla, Gururaj K et al.

Sponsored search is a key revenue source for search engines, where advertisers bid on keywords to target users or search queries of interest. However, finding relevant keywords for a given query is challenging due to the large and dynamic keyword space, ambiguous user/advertiser intents, and diverse possible topics and languages. In this work, we present a comprehensive comparison between two paradigms for online query rewriting: Generative (NLG) and Dense Retrieval (DR) methods. We observe that both methods offer complementary benefits that are additive. As a result, we show that around 40% of the high-quality keywords retrieved by the two approaches are unique and not retrieved by the other. To leverage the strengths of both methods, we propose CLOVER-Unity, a novel approach that unifies generative and dense retrieval methods in one single model. Through offline experiments, we show that the NLG and DR components of CLOVER-Unity consistently outperform individually trained NLG and DR models on public and internal benchmarks. Furthermore, we show that CLOVER-Unity achieves 9.8% higher good keyword density than the ensemble of two separate DR and NLG models while reducing computational costs by almost half. We conduct extensive online A/B experiments on Microsoft Bing in 140+ countries and achieve improved user engagement, with an average increase in total clicks by 0.89% and increased revenue by 1.27%. We also share our practical lessons and optimization tricks for deploying such unified models in production.

Akash Kumar Mohankumar, Gururaj K, Gagan Madan et al.

Accurately retrieving relevant bid keywords for user queries is critical in Sponsored Search but remains challenging, particularly for short, ambiguous queries. Existing dense and generative retrieval models often fail to capture nuanced user intent in these cases. To address this, we propose an approach to enhance query understanding by augmenting queries with rich contextual signals derived from web search results and large language models, stored in an online cache. Specifically, we use web search titles and snippets to ground queries in real-world information and utilize GPT-4 to generate query rewrites and explanations that clarify user intent. These signals are efficiently integrated through a Fusion-in-Decoder based Unity architecture, enabling both dense and generative retrieval with serving costs on par with traditional context-free models. To address scenarios where context is unavailable in the cache, we introduce context glancing, a curriculum learning strategy that improves model robustness and performance even without contextual signals during inference. Extensive offline experiments demonstrate that our context-aware approach substantially outperforms context-free models. Furthermore, online A/B testing on a prominent search engine across 160+ countries shows significant improvements in user engagement and revenue.

Siddhant Kharbanda, Devaansh Gupta, Gururaj K et al. · microsoft-research

Extreme Multi-label Classification (XMC) involves predicting a subset of relevant labels from an extremely large label space, given an input query and labels with textual features. Models developed for this problem have conventionally made use of dual encoder (DE) to embed the queries and label texts and one-vs-all (OvA) classifiers to rerank the shortlisted labels by the DE. While such methods have shown empirical success, a major drawback is their computational cost, often requiring upto 16 GPUs to train on the largest public dataset. Such a high cost is a consequence of calculating the loss over the entire label space. While shortlisting strategies have been proposed for classifiers, we aim to study such methods for the DE framework. In this work, we develop UniDEC, a loss-independent, end-to-end trainable framework which trains the DE and classifier together in a unified manner with a multi-class loss, while reducing the computational cost by 4-16x. This is done via the proposed pick-some-label (PSL) reduction, which aims to compute the loss on only a subset of positive and negative labels. These labels are carefully chosen in-batch so as to maximise their supervisory signals. Not only does the proposed framework achieve state-of-the-art results on datasets with labels in the order of millions, it is also computationally and resource efficient in achieving this performance on a single GPU. Code is made available at https://github.com/the-catalyst/UniDEC.