Wendi Zhou

Wendi Zhou, Tianyi Li, Pavlos Vougiouklis et al.

Identifying and understanding user intents is a pivotal task for E-Commerce. Despite its essential role in product recommendation and business user profiling analysis, intent understanding has not been consistently defined or accurately benchmarked. In this paper, we focus on predicative user intents as "how a customer uses a product", and pose intent understanding as a natural language reasoning task, independent of product ontologies. We identify two weaknesses of FolkScope, the SOTA E-Commerce Intent Knowledge Graph: category-rigidity and property-ambiguity. They limit its ability to strongly align user intents with products having the most desirable property, and to recommend useful products across diverse categories. Following these observations, we introduce a Product Recovery Benchmark featuring a novel evaluation framework and an example dataset. We further validate the above FolkScope weaknesses on this benchmark. Our code and dataset are available at https://github.com/stayones/Usgae-Centric-Intent-Understanding.

Wendi Zhou, Ameer Saadat-Yazdi, Nadin Kokciyan

Reviews are valuable resources for customers making purchase decisions in online shopping. However, it is impractical for customers to go over the vast number of reviews and manually conclude the prominent opinions, which prompts the need for automated opinion summarization systems. Previous approaches, either extractive or abstractive, face challenges in automatically producing grounded aspect-centric summaries. In this paper, we propose a novel summarization system that not only captures predominant opinions from an aspect perspective with supporting evidence, but also adapts to varying domains without relying on a pre-defined set of aspects. Our proposed framework, ASESUM, summarizes viewpoints relevant to the critical aspects of a product by extracting aspect-centric arguments and measuring their salience and validity. We conduct experiments on a real-world dataset to demonstrate the superiority of our approach in capturing diverse perspectives of the original reviews compared to new and existing methods.