Mohit Kumar

Srijan Kumar, Bryan Hooi, Disha Makhija et al.

Rating platforms enable large-scale collection of user opinion about items (products, other users, etc.). However, many untrustworthy users give fraudulent ratings for excessive monetary gains. In the paper, we present FairJudge, a system to identify such fraudulent users. We propose three metrics: (i) the fairness of a user that quantifies how trustworthy the user is in rating the products, (ii) the reliability of a rating that measures how reliable the rating is, and (iii) the goodness of a product that measures the quality of the product. Intuitively, a user is fair if it provides reliable ratings that are close to the goodness of the product. We formulate a mutually recursive definition of these metrics, and further address cold start problems and incorporate behavioral properties of users and products in the formulation. We propose an iterative algorithm, FairJudge, to predict the values of the three metrics. We prove that FairJudge is guaranteed to converge in a bounded number of iterations, with linear time complexity. By conducting five different experiments on five rating platforms, we show that FairJudge significantly outperforms nine existing algorithms in predicting fair and unfair users. We reported the 100 most unfair users in the Flipkart network to their review fraud investigators, and 80 users were correctly identified (80% accuracy). The FairJudge algorithm is already being deployed at Flipkart.

Bryan Hooi, Neil Shah, Alex Beutel et al.

Review fraud is a pervasive problem in online commerce, in which fraudulent sellers write or purchase fake reviews to manipulate perception of their products and services. Fake reviews are often detected based on several signs, including 1) they occur in short bursts of time; 2) fraudulent user accounts have skewed rating distributions. However, these may both be true in any given dataset. Hence, in this paper, we propose an approach for detecting fraudulent reviews which combines these 2 approaches in a principled manner, allowing successful detection even when one of these signs is not present. To combine these 2 approaches, we formulate our Bayesian Inference for Rating Data (BIRD) model, a flexible Bayesian model of user rating behavior. Based on our model we formulate a likelihood-based suspiciousness metric, Normalized Expected Surprise Total (NEST). We propose a linear-time algorithm for performing Bayesian inference using our model and computing the metric. Experiments on real data show that BIRDNEST successfully spots review fraud in large, real-world graphs: the 50 most suspicious users of the Flipkart platform flagged by our algorithm were investigated and all identified as fraudulent by domain experts at Flipkart.