Huizai Yao

Shuo Lu, Haohan Wang, Wei Feng et al.

Advertising image generation has increasingly focused on online metrics like Click-Through Rate (CTR), yet existing approaches adopt a ``one-size-fits-all" strategy that optimizes for overall CTR while neglecting preference diversity among user groups. This leads to suboptimal performance for specific groups, limiting targeted marketing effectiveness. To bridge this gap, we present \textit{One Size, Many Fits} (OSMF), a unified framework that aligns diverse group-wise click preferences in large-scale advertising image generation. OSMF begins with product-aware adaptive grouping, which dynamically organizes users based on their attributes and product characteristics, representing each group with rich collective preference features. Building on these groups, preference-conditioned image generation employs a Group-aware Multimodal Large Language Model (G-MLLM) to generate tailored images for each group. The G-MLLM is pre-trained to simultaneously comprehend group features and generate advertising images. Subsequently, we fine-tune the G-MLLM using our proposed Group-DPO for group-wise preference alignment, which effectively enhances each group's CTR on the generated images. To further advance this field, we introduce the Grouped Advertising Image Preference Dataset (GAIP), the first large-scale public dataset of group-wise image preferences, including around 600K groups built from 40M users. Extensive experiments demonstrate that our framework achieves the state-of-the-art performance in both offline and online settings. Our code and datasets will be released at https://github.com/JD-GenX/OSMF.

Huizai Yao, Sicheng Zhao, Shuo Lu et al.

Source-Free Object Detection (SFOD) enables knowledge transfer from a source domain to an unsupervised target domain for object detection without access to source data. Most existing SFOD approaches are either confined to conventional object detection (OD) models like Faster R-CNN or designed as general solutions without tailored adaptations for novel OD architectures, especially Detection Transformer (DETR). In this paper, we introduce Feature Reweighting ANd Contrastive Learning NetworK (FRANCK), a novel SFOD framework specifically designed to perform query-centric feature enhancement for DETRs. FRANCK comprises four key components: (1) an Objectness Score-based Sample Reweighting (OSSR) module that computes attention-based objectness scores on multi-scale encoder feature maps, reweighting the detection loss to emphasize less-recognized regions; (2) a Contrastive Learning with Matching-based Memory Bank (CMMB) module that integrates multi-level features into memory banks, enhancing class-wise contrastive learning; (3) an Uncertainty-weighted Query-fused Feature Distillation (UQFD) module that improves feature distillation through prediction quality reweighting and query feature fusion; and (4) an improved self-training pipeline with a Dynamic Teacher Updating Interval (DTUI) that optimizes pseudo-label quality. By leveraging these components, FRANCK effectively adapts a source-pre-trained DETR model to a target domain with enhanced robustness and generalization. Extensive experiments on several widely used benchmarks demonstrate that our method achieves state-of-the-art performance, highlighting its effectiveness and compatibility with DETR-based SFOD models.