Nicholas Sukiennik

Nicholas Sukiennik, Chen Gao, Nian Li

Filter bubbles have been studied extensively within the context of online content platforms due to their potential to cause undesirable outcomes such as user dissatisfaction or polarization. With the rise of short-video platforms, the filter bubble has been given extra attention because these platforms rely on an unprecedented use of the recommender system to provide relevant content. In our work, we investigate the deep filter bubble, which refers to the user being exposed to narrow content within their broad interests. We accomplish this using one-year interaction data from a top short-video platform in China, which includes hierarchical data with three levels of categories for each video. We formalize our definition of a "deep" filter bubble within this context, and then explore various correlations within the data: first understanding the evolution of the deep filter bubble over time, and later revealing some of the factors that give rise to this phenomenon, such as specific categories, user demographics, and feedback type. We observe that while the overall proportion of users in a filter bubble remains largely constant over time, the depth composition of their filter bubble changes. In addition, we find that some demographic groups that have a higher likelihood of seeing narrower content and implicit feedback signals can lead to less bubble formation. Finally, we propose some ways in which recommender systems can be designed to reduce the risk of a user getting caught in a bubble.

Nicholas Sukiennik, Haoyu Wang, Zailin Zeng et al.

An increasing reliance on recommender systems has led to concerns about the creation of filter bubbles on social media, especially on short video platforms like TikTok. However, their formation is still not entirely understood due to the complex dynamics between recommendation algorithms and user feedback. In this paper, we aim to shed light on these dynamics using a large language model-based simulation framework. Our work employs real-world short-video data containing rich video content information and detailed user-agents to realistically simulate the recommendation-feedback cycle. Through large-scale simulations, we demonstrate that LLMs can replicate real-world user-recommender interactions, uncovering key mechanisms driving filter bubble formation. We identify critical factors, such as demographic features and category attraction that exacerbate content homogenization. To mitigate this, we design and test interventions including various cold-start and feedback weighting strategies, showing measurable reductions in filter bubble effects. Our framework enables rapid prototyping of recommendation strategies, offering actionable solutions to enhance content diversity in real-world systems. Furthermore, we analyze how LLM-inherent biases may propagate through recommendations, proposing safeguards to promote equity for vulnerable groups, such as women and low-income populations. By examining the interplay between recommendation and LLM agents, this work advances a deeper understanding of algorithmic bias and provides practical tools to promote inclusive digital spaces.