Ze Wang

Ze Wang, Guogang Liao, Xiaowen Shi et al. · tsinghua

Ads allocation, which involves allocating ads and organic items to limited slots in feed with the purpose of maximizing platform revenue, has become a research hotspot. Notice that, e-commerce platforms usually have multiple entrances for different categories and some entrances have few visits. Data from these entrances has low coverage, which makes it difficult for the agent to learn. To address this challenge, we propose Similarity-based Hybrid Transfer for Ads Allocation (SHTAA), which effectively transfers samples as well as knowledge from data-rich entrance to data-poor entrance. Specifically, we define an uncertainty-aware similarity for MDP to estimate the similarity of MDP for different entrances. Based on this similarity, we design a hybrid transfer method, including instance transfer and strategy transfer, to efficiently transfer samples and knowledge from one entrance to another. Both offline and online experiments on Meituan food delivery platform demonstrate that the proposed method could achieve better performance for data-poor entrance and increase the revenue for the platform.

Xuejian Li, Ze Wang, Bingqi Zhu et al.

E-commerce platforms usually present an ordered list, mixed with several organic items and an advertisement, in response to each user's page view request. This list, the outcome of ad auction and allocation processes, directly impacts the platform's ad revenue and gross merchandise volume (GMV). Specifically, the ad auction determines which ad is displayed and the corresponding payment, while the ad allocation decides the display positions of the advertisement and organic items. The prevalent methods of segregating the ad auction and allocation into two distinct stages face two problems: 1) Ad auction does not consider externalities, such as the influence of actual display position and context on ad Click-Through Rate (CTR); 2) The ad allocation, which utilizes the auction-winning ad's payment to determine the display position dynamically, fails to maintain incentive compatibility (IC) for the advertisement. For instance, in the auction stage employing the traditional Generalized Second Price (GSP) , even if the winning ad increases its bid, its payment remains unchanged. This implies that the advertisement cannot secure a better position and thus loses the opportunity to achieve higher utility in the subsequent ad allocation stage. Previous research often focused on one of the two stages, neglecting the two-stage problem, which may result in suboptimal outcomes...

Yufan Zhuang, Xiaodong Yu, Jialian Wu et al.

Answering complex, long-context questions remains a major challenge for large language models (LLMs) as it requires effective question clarifications and context retrieval. We propose Agentic Long-Context Understanding (AgenticLU), a framework designed to enhance an LLM's understanding of such queries by integrating targeted self-clarification with contextual grounding within an agentic workflow. At the core of AgenticLU is Chain-of-Clarifications (CoC), where models refine their understanding through self-generated clarification questions and corresponding contextual groundings. By scaling inference as a tree search where each node represents a CoC step, we achieve 97.8% answer recall on NarrativeQA with a search depth of up to three and a branching factor of eight. To amortize the high cost of this search process to training, we leverage the preference pairs for each step obtained by the CoC workflow and perform two-stage model finetuning: (1) supervised finetuning to learn effective decomposition strategies, and (2) direct preference optimization to enhance reasoning quality. This enables AgenticLU models to generate clarifications and retrieve relevant context effectively and efficiently in a single inference pass. Extensive experiments across seven long-context tasks demonstrate that AgenticLU significantly outperforms state-of-the-art prompting methods and specialized long-context LLMs, achieving robust multi-hop reasoning while sustaining consistent performance as context length grows.

Guogang Liao, Ze Wang, Xiaoxu Wu et al.

E-commerce platforms usually display a mixed list of ads and organic items in feed. One key problem is to allocate the limited slots in the feed to maximize the overall revenue as well as improve user experience, which requires a good model for user preference. Instead of modeling the influence of individual items on user behaviors, the arrangement signal models the influence of the arrangement of items and may lead to a better allocation strategy. However, most of previous strategies fail to model such a signal and therefore result in suboptimal performance. In addition, the percentage of ads exposed (PAE) is an important indicator in ads allocation. Excessive PAE hurts user experience while too low PAE reduces platform revenue. Therefore, how to constrain the PAE within a certain range while keeping personalized recommendation under the PAE constraint is a challenge. In this paper, we propose Cross Deep Q Network (Cross DQN) to extract the crucial arrangement signal by crossing the embeddings of different items and modeling the crossed sequence by multi-channel attention. Besides, we propose an auxiliary loss for batch-level constraint on PAE to tackle the above-mentioned challenge. Our model results in higher revenue and better user experience than state-of-the-art baselines in offline experiments. Moreover, our model demonstrates a significant improvement in the online A/B test and has been fully deployed on Meituan feed to serve more than 300 millions of customers.