Baokun Wang

Jiafu Wu, Mufeng Yao, Dong Wu et al.

Graph representation plays an important role in the field of financial risk control, where the relationship among users can be constructed in a graph manner. In practical scenarios, the relationships between nodes in risk control tasks are bidirectional, e.g., merchants having both revenue and expense behaviors. Graph neural networks designed for undirected graphs usually aggregate discriminative node or edge representations with an attention strategy, but cannot fully exploit the out-degree information when used for the tasks built on directed graph, which leads to the problem of a directional bias. To tackle this problem, we propose a Directed Graph ATtention network called DGAT, which explicitly takes out-degree into attention calculation. In addition to having directional requirements, the same node might have different representations of its input and output, and thus we further propose a dual embedding of DGAT, referred to as DEDGAT. Specifically, DEDGAT assigns in-degree and out-degree representations to each node and uses these two embeddings to calculate the attention weights of in-degree and out-degree nodes, respectively. Experiments performed on the benchmark datasets show that DGAT and DEDGAT obtain better classification performance compared to undirected GAT. Also,the visualization results demonstrate that our methods can fully use both in-degree and out-degree information.

Jiahao Yuan, Yike Xu, Jinyong Wen et al.

Decoder-only large language models are increasingly used as behavioral encoders for user representation learning, yet the impact of attention masking on the quality of user embeddings remains underexplored. In this work, we conduct a systematic study of causal, hybrid, and bidirectional attention masks within a unified contrastive learning framework trained on large-scale real-world Alipay data that integrates long-horizon heterogeneous user behaviors. To improve training dynamics when transitioning from causal to bidirectional attention, we propose Gradient-Guided Soft Masking, a gradient-based pre-warmup applied before a linear scheduler that gradually opens future attention during optimization. Evaluated on 9 industrial user cognition benchmarks covering prediction, preference, and marketing sensitivity tasks, our approach consistently yields more stable training and higher-quality bidirectional representations compared with causal, hybrid, and scheduler-only baselines, while remaining compatible with decoder pretraining. Overall, our findings highlight the importance of masking design and training transition in adapting decoder-only LLMs for effective user representation learning. Our code is available at https://github.com/JhCircle/Deepfind-GGSM.

Jintang Li, Zheng Wei, Jiawang Dan et al.

Real-world graphs are typically complex, exhibiting heterogeneity in the global structure, as well as strong heterophily within local neighborhoods. While a growing body of literature has revealed the limitations of common graph neural networks (GNNs) in handling homogeneous graphs with heterophily, little work has been conducted on investigating the heterophily properties in the context of heterogeneous graphs. To bridge this research gap, we identify the heterophily in heterogeneous graphs using metapaths and propose two practical metrics to quantitatively describe the levels of heterophily. Through in-depth investigations on several real-world heterogeneous graphs exhibiting varying levels of heterophily, we have observed that heterogeneous graph neural networks (HGNNs), which inherit many mechanisms from GNNs designed for homogeneous graphs, fail to generalize to heterogeneous graphs with heterophily or low level of homophily. To address the challenge, we present Hetero$^2$Net, a heterophily-aware HGNN that incorporates both masked metapath prediction and masked label prediction tasks to effectively and flexibly handle both homophilic and heterophilic heterogeneous graphs. We evaluate the performance of Hetero$^2$Net on five real-world heterogeneous graph benchmarks with varying levels of heterophily. The results demonstrate that Hetero$^2$Net outperforms strong baselines in the semi-supervised node classification task, providing valuable insights into effectively handling more complex heterogeneous graphs.

Jintang Li, Jiawang Dan, Ruofan Wu et al.

Over the past few years, graph neural networks (GNNs) have become powerful and practical tools for learning on (static) graph-structure data. However, many real-world applications, such as social networks and e-commerce, involve temporal graphs where nodes and edges are dynamically evolving. Temporal graph neural networks (TGNNs) have progressively emerged as an extension of GNNs to address time-evolving graphs and have gradually become a trending research topic in both academics and industry. Advancing research and application in such an emerging field necessitates the development of new tools to compose TGNN models and unify their different schemes for dealing with temporal graphs. In this work, we introduce LasTGL, an industrial framework that integrates unified and extensible implementations of common temporal graph learning algorithms for various advanced tasks. The purpose of LasTGL is to provide the essential building blocks for solving temporal graph learning tasks, focusing on the guiding principles of user-friendliness and quick prototyping on which PyTorch is based. In particular, LasTGL provides comprehensive temporal graph datasets, TGNN models and utilities along with well-documented tutorials, making it suitable for both absolute beginners and expert deep learning practitioners alike.

Jiawang Dan, Ruofan Wu, Yunpeng Liu et al.

Graph representation learning has now become the de facto standard when handling graph-structured data, with the framework of message-passing graph neural networks (MPNN) being the most prevailing algorithmic tool. Despite its popularity, the family of MPNNs suffers from several drawbacks such as transparency and expressivity. Recently, the idea of designing neural models on graphs using the theory of graph kernels has emerged as a more transparent as well as sometimes more expressive alternative to MPNNs known as kernel graph neural networks (KGNNs). Developments on KGNNs are currently a nascent field of research, leaving several challenges from algorithmic design and adaptation to other learning paradigms such as self-supervised learning. In this paper, we improve the design and learning of KGNNs. Firstly, we extend the algorithmic formulation of KGNNs by allowing a more flexible graph-level similarity definition that encompasses former proposals like random walk graph kernel, as well as providing a smoother optimization objective that alleviates the need of introducing combinatorial learning procedures. Secondly, we enhance KGNNs through the lens of self-supervision via developing a novel structure-preserving graph data augmentation method called latent graph augmentation (LGA). Finally, we perform extensive empirical evaluations to demonstrate the efficacy of our proposed mechanisms. Experimental results over benchmark datasets suggest that our proposed model achieves competitive performance that is comparable to or sometimes outperforming state-of-the-art graph representation learning frameworks with or without self-supervision on graph classification tasks. Comparisons against other previously established graph data augmentation methods verify that the proposed LGA augmentation scheme captures better semantics of graph-level invariance.

Jiahao Yuan, Yike Xu, Jinyong Wen et al.

Industrial-scale user representation learning requires balancing robust universality with acute task-sensitivity. However, existing paradigms primarily yield static, task-agnostic embeddings that struggle to reconcile the divergent requirements of downstream scenarios within unified vector spaces. Furthermore, heterogeneous multi-source data introduces inherent noise and modality conflicts, degrading representation. We propose Query-as-Anchor, a framework shifting user modeling from static encoding to dynamic, query-aware synthesis. To empower Large Language Models (LLMs) with deep user understanding, we first construct UserU, an industrial-scale pre-training dataset that aligns multi-modal behavioral sequences with user understanding semantics, and our Q-Anchor Embedding architecture integrates hierarchical coarse-to-fine encoders into dual-tower LLMs via joint contrastive-autoregressive optimization for query-aware user representation. To bridge the gap between general pre-training and specialized business logic, we further introduce Cluster-based Soft Prompt Tuning to enforce discriminative latent structures, effectively aligning model attention with scenario-specific modalities. For deployment, anchoring queries at sequence termini enables KV-cache-accelerated inference with negligible incremental latency. Evaluations on 10 Alipay industrial benchmarks show consistent SOTA performance, strong scalability, and efficient deployment. Large-scale online A/B testing in Alipay's production system across two real-world scenarios further validates its practical effectiveness. Our code is prepared for public release and will be available at: https://github.com/JhCircle/Q-Anchor.

Boci Peng, Yongchao Liu, Xiaohe Bo et al.

Commonsense question answering is a crucial task that requires machines to employ reasoning according to commonsense. Previous studies predominantly employ an extracting-and-modeling paradigm to harness the information in KG, which first extracts relevant subgraphs based on pre-defined rules and then proceeds to design various strategies aiming to improve the representations and fusion of the extracted structural knowledge. Despite their effectiveness, there are still two challenges. On one hand, subgraphs extracted by rule-based methods may have the potential to overlook critical nodes and result in uncontrollable subgraph size. On the other hand, the misalignment between graph and text modalities undermines the effectiveness of knowledge fusion, ultimately impacting the task performance. To deal with the problems above, we propose a novel framework: \textbf{S}ubgraph R\textbf{E}trieval Enhanced by Gra\textbf{P}h-\textbf{T}ext \textbf{A}lignment, named \textbf{SEPTA}. Firstly, we transform the knowledge graph into a database of subgraph vectors and propose a BFS-style subgraph sampling strategy to avoid information loss, leveraging the analogy between BFS and the message-passing mechanism. In addition, we propose a bidirectional contrastive learning approach for graph-text alignment, which effectively enhances both subgraph retrieval and knowledge fusion. Finally, all the retrieved information is combined for reasoning in the prediction module. Extensive experiments on five datasets demonstrate the effectiveness and robustness of our framework.

Bin Dou, Baokun Wang, Yun Zhu et al.

User targeting, the process of selecting targeted users from a pool of candidates for non-expert marketers, has garnered substantial attention with the advancements in digital marketing. However, existing user targeting methods encounter two significant challenges: (i) Poor cross-domain and cross-scenario transferability and generalization, and (ii) Insufficient forecastability in real-world applications. These limitations hinder their applicability across diverse industrial scenarios. In this work, we propose FOUND, an industrial-grade, transferable, and forecastable user targeting foundation model. To enhance cross-domain transferability, our framework integrates heterogeneous multi-scenario user data, aligning them with one-sentence targeting demand inputs through contrastive pre-training. For improved forecastability, the text description of each user is derived based on anticipated future behaviors, while user representations are constructed from historical information. Experimental results demonstrate that our approach significantly outperforms existing baselines in cross-domain, real-world user targeting scenarios, showcasing the superior capabilities of FOUND. Moreover, our method has been successfully deployed on the Alipay platform and is widely utilized across various scenarios.

Sheng Tian, Xintan Zeng, Yifei Hu et al.

Graph-based patterns are extensively employed and favored by practitioners within industrial companies due to their capacity to represent the behavioral attributes and topological relationships among users, thereby offering enhanced interpretability in comparison to black-box models commonly utilized for classification and recognition tasks. For instance, within the scenario of transaction risk management, a graph pattern that is characteristic of a particular risk category can be readily employed to discern transactions fraught with risk, delineate networks of criminal activity, or investigate the methodologies employed by fraudsters. Nonetheless, graph data in industrial settings is often characterized by its massive scale, encompassing data sets with millions or even billions of nodes, making the manual extraction of graph patterns not only labor-intensive but also necessitating specialized knowledge in particular domains of risk. Moreover, existing methodologies for mining graph patterns encounter significant obstacles when tasked with analyzing large-scale attributed graphs. In this work, we introduce GraphRPM, an industry-purpose parallel and distributed risk pattern mining framework on large attributed graphs. The framework incorporates a novel edge-involved graph isomorphism network alongside optimized operations for parallel graph computation, which collectively contribute to a considerable reduction in computational complexity and resource expenditure. Moreover, the intelligent filtration of efficacious risky graph patterns is facilitated by the proposed evaluation metrics. Comprehensive experimental evaluations conducted on real-world datasets of varying sizes substantiate the capability of GraphRPM to adeptly address the challenges inherent in mining patterns from large-scale industrial attributed graphs, thereby underscoring its substantial value for industrial deployment.

Ziyi Gao, Yike Xu, Jiahao Yuan et al.

User representation modeling has become increasingly crucial for personalized applications, yet existing approaches struggle with generalizability across domains and sensitivity to noisy behavioral signals. We present InstructUE, an instruction-aware user embedding foundation model that leverages large language models (LLMs) to generate general and instruction-aware user representations. InstructUE introduces a multi-encoder architecture with a lightweight adapter that efficiently processes heterogeneous data from six different sources while preserving their structural characteristics. Additionally, it proposes a novel contrastive-autoregressive training framework that bridges language and representation spaces through a curated UserQA dataset. The contrastive-autoregressive training framework simultaneously leverages autoregressive learning to capture domain knowledge in language space and contrastive learning to align user-text embeddings in representation space, thereby enhancing the instruction-awareness and noise-robustness of user embeddings. Through extensive experiments on real-world applications, we demonstrate that InstructUE significantly outperforms existing methods across multiple domains including user prediction, marketing, and recommendation scenarios. Our results show that instruction-aware user modeling can effectively achieve instruction-guided denoising of user information in specific scenarios, paving the way for more generalizable and robust user representation learning.

Chuan He, Yang Chen, Wuliang Huang et al.

Multi-source user representation learning plays a critical role in enabling personalized services on web platforms (e.g., Alipay). While prior works have adopted late-fusion strategies to combine heterogeneous data sources, they suffer from three key limitations: lack of unified representation frameworks, scalability and storage issues in data compression, and inflexible cross-task generalization. To address these challenges, we propose U2QT (Unified User Quantized Tokenizers), a novel framework that integrates cross-domain knowledge transfer with early fusion of heterogeneous domains. Our framework employs a two-stage architecture: first, we use the Qwen3 Embedding model to derive a compact yet expressive feature representation; second, a multi-view RQ-VAE discretizes causal embeddings into compact tokens through shared and source-specific codebooks, enabling efficient storage while maintaining semantic coherence. Experimental results showcase U2QT's advantages across diverse downstream tasks, outperforming task-specific baselines in future behavior prediction and recommendation tasks while achieving efficiency gains in storage and computation. The unified tokenization framework enables seamless integration with language models and supports industrial-scale applications.

Jintang Li, Huizhe Zhang, Ruofan Wu et al.

While contrastive self-supervised learning has become the de-facto learning paradigm for graph neural networks, the pursuit of higher task accuracy requires a larger hidden dimensionality to learn informative and discriminative full-precision representations, raising concerns about computation, memory footprint, and energy consumption burden (largely overlooked) for real-world applications. This work explores a promising direction for graph contrastive learning (GCL) with spiking neural networks (SNNs), which leverage sparse and binary characteristics to learn more biologically plausible and compact representations. We propose SpikeGCL, a novel GCL framework to learn binarized 1-bit representations for graphs, making balanced trade-offs between efficiency and performance. We provide theoretical guarantees to demonstrate that SpikeGCL has comparable expressiveness with its full-precision counterparts. Experimental results demonstrate that, with nearly 32x representation storage compression, SpikeGCL is either comparable to or outperforms many fancy state-of-the-art supervised and self-supervised methods across several graph benchmarks.

Sheng Tian, Jihai Dong, Jintang Li et al.

Anomaly detection aims to distinguish abnormal instances that deviate significantly from the majority of benign ones. As instances that appear in the real world are naturally connected and can be represented with graphs, graph neural networks become increasingly popular in tackling the anomaly detection problem. Despite the promising results, research on anomaly detection has almost exclusively focused on static graphs while the mining of anomalous patterns from dynamic graphs is rarely studied but has significant application value. In addition, anomaly detection is typically tackled from semi-supervised perspectives due to the lack of sufficient labeled data. However, most proposed methods are limited to merely exploiting labeled data, leaving a large number of unlabeled samples unexplored. In this work, we present semi-supervised anomaly detection (SAD), an end-to-end framework for anomaly detection on dynamic graphs. By a combination of a time-equipped memory bank and a pseudo-label contrastive learning module, SAD is able to fully exploit the potential of large unlabeled samples and uncover underlying anomalies on evolving graph streams. Extensive experiments on four real-world datasets demonstrate that SAD efficiently discovers anomalies from dynamic graphs and outperforms existing advanced methods even when provided with only little labeled data.