Guorui Zhou

Jiaxin Deng, Dong Shen, Shiyao Wang et al.

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation models are crucial for enhancing user experience. However, most previous works treat the live as a whole item and explore the Click-through-Rate (CTR) prediction framework on item-level, neglecting that the dynamic changes that occur even within the same live room. In this paper, we proposed a ContentCTR model that leverages multimodal transformer for frame-level CTR prediction. First, we present an end-to-end framework that can make full use of multimodal information, including visual frames, audio, and comments, to identify the most attractive live frames. Second, to prevent the model from collapsing into a mediocre solution, a novel pairwise loss function with first-order difference constraints is proposed to utilize the contrastive information existing in the highlight and non-highlight frames. Additionally, we design a temporal text-video alignment module based on Dynamic Time Warping to eliminate noise caused by the ambiguity and non-sequential alignment of visual and textual information. We conduct extensive experiments on both real-world scenarios and public datasets, and our ContentCTR model outperforms traditional recommendation models in capturing real-time content changes. Moreover, we deploy the proposed method on our company platform, and the results of online A/B testing further validate its practical significance.

Xu Wang, Jiangxia Cao, Zhiyi Fu et al.

In this paper, we present the practical problems and the lessons learned at short-video services from Kuaishou. In industry, a widely-used multi-task framework is the Mixture-of-Experts (MoE) paradigm, which always introduces some shared and specific experts for each task and then uses gate networks to measure related experts' contributions. Although the MoE achieves remarkable improvements, we still observe three anomalies that seriously affect model performances in our iteration: (1) Expert Collapse: We found that experts' output distributions are significantly different, and some experts have over 90% zero activations with ReLU, making it hard for gate networks to assign fair weights to balance experts. (2) Expert Degradation: Ideally, the shared-expert aims to provide predictive information for all tasks simultaneously. Nevertheless, we find that some shared-experts are occupied by only one task, which indicates that shared-experts lost their ability but degenerated into some specific-experts. (3) Expert Underfitting: In our services, we have dozens of behavior tasks that need to be predicted, but we find that some data-sparse prediction tasks tend to ignore their specific-experts and assign large weights to shared-experts. The reason might be that the shared-experts can perceive more gradient updates and knowledge from dense tasks, while specific-experts easily fall into underfitting due to their sparse behaviors. Motivated by those observations, we propose HoME to achieve a simple, efficient and balanced MoE system for multi-task learning.

Ziang Yan, Shusen Wang, Guorui Zhou et al.

Online platforms often incentivize consumers to improve user engagement and platform revenue. Since different consumers might respond differently to incentives, individual-level budget allocation is an essential task in marketing campaigns. Recent advances in this field often address the budget allocation problem using a two-stage paradigm: the first stage estimates the individual-level treatment effects using causal inference algorithms, and the second stage invokes integer programming techniques to find the optimal budget allocation solution. Since the objectives of these two stages might not be perfectly aligned, such a two-stage paradigm could hurt the overall marketing effectiveness. In this paper, we propose a novel end-to-end framework to directly optimize the business goal under budget constraints. Our core idea is to construct a regularizer to represent the marketing goal and optimize it efficiently using gradient estimation techniques. As such, the obtained models can learn to maximize the marketing goal directly and precisely. We extensively evaluate our proposed method in both offline and online experiments, and experimental results demonstrate that our method outperforms current state-of-the-art methods. Our proposed method is currently deployed to allocate marketing budgets for hundreds of millions of users on a short video platform and achieves significant business goal improvements. Our code will be publicly available.

Wuchao Li, Rui Huang, Haijun Zhao et al.

Sequential Recommendation (SR) plays a pivotal role in recommender systems by tailoring recommendations to user preferences based on their non-stationary historical interactions. Achieving high-quality performance in SR requires attention to both item representation and diversity. However, designing an SR method that simultaneously optimizes these merits remains a long-standing challenge. In this study, we address this issue by integrating recent generative Diffusion Models (DM) into SR. DM has demonstrated utility in representation learning and diverse image generation. Nevertheless, a straightforward combination of SR and DM leads to sub-optimal performance due to discrepancies in learning objectives (recommendation vs. noise reconstruction) and the respective learning spaces (non-stationary vs. stationary). To overcome this, we propose a novel framework called DimeRec (\textbf{Di}ffusion with \textbf{m}ulti-interest \textbf{e}nhanced \textbf{Rec}ommender). DimeRec synergistically combines a guidance extraction module (GEM) and a generative diffusion aggregation module (DAM). The GEM extracts crucial stationary guidance signals from the user's non-stationary interaction history, while the DAM employs a generative diffusion process conditioned on GEM's outputs to reconstruct and generate consistent recommendations. Our numerical experiments demonstrate that DimeRec significantly outperforms established baseline methods across three publicly available datasets. Furthermore, we have successfully deployed DimeRec on a large-scale short video recommendation platform, serving hundreds of millions of users. Live A/B testing confirms that our method improves both users' time spent and result diversification.

Hao Jiang, Long Zhang, Guoquan Wang et al.

Local-life recommendation have witnessed rapid growth, providing users with convenient access to daily essentials. However, this domain faces two key challenges: (1) spatial constraints, driven by the requirements of the local-life scenario, where items are usually shown only to users within a limited geographic area, indirectly reducing their exposure probability; and (2) long-tail sparsity, where few popular items dominate user interactions, while many high-quality long-tail items are largely overlooked due to imbalanced interaction opportunities. Existing methods typically adopt a user-centric perspective, such as modeling spatial user preferences or enhancing long-tail representations with collaborative filtering signals. However, we argue that an item-centric perspective is more suitable for this domain, focusing on enhancing long-tail items representation that align with the spatially-constrained characteristics of local lifestyle services. To tackle this issue, we propose ReST, a Plug-And-Play Spatially-Constrained Representation Enhancement Framework for Long-Tail Local-Life Recommendation. Specifically, we first introduce a Meta ID Warm-up Network, which initializes fundamental ID representations by injecting their basic attribute-level semantic information. Subsequently, we propose a novel Spatially-Constrained ID Representation Enhancement Network (SIDENet) based on contrastive learning, which incorporates two efficient strategies: a spatially-constrained hard sampling strategy and a dynamic representation alignment strategy. This design adaptively identifies weak ID representations based on their attribute-level information during training. It additionally enhances them by capturing latent item relationships within the spatially-constrained characteristics of local lifestyle services, while preserving compatibility with popular items.

Guanting Dong, Yifei Chen, Xiaoxi Li et al.

Recently, large language models (LLMs) have shown remarkable reasoning capabilities via large-scale reinforcement learning (RL). However, leveraging the RL algorithm to empower effective multi-tool collaborative reasoning in LLMs remains an open challenge. In this paper, we introduce Tool-Star, an RL-based framework designed to empower LLMs to autonomously invoke multiple external tools during stepwise reasoning. Tool-Star integrates six types of tools and incorporates systematic designs in both data synthesis and training. To address the scarcity of tool-use data, we propose a general tool-integrated reasoning data synthesis pipeline, which combines tool-integrated prompting with hint-based sampling to automatically and scalably generate tool-use trajectories. A subsequent quality normalization and difficulty-aware classification process filters out low-quality samples and organizes the dataset from easy to hard. Furthermore, we propose a two-stage training framework to enhance multi-tool collaborative reasoning by: (1) cold-start fine-tuning, which guides LLMs to explore reasoning patterns via tool-invocation feedback; and (2) a multi-tool self-critic RL algorithm with hierarchical reward design, which reinforces reward understanding and promotes effective tool collaboration. Experimental analyses on over 10 challenging reasoning benchmarks highlight the effectiveness and efficiency of Tool-Star. The code is available at https://github.com/dongguanting/Tool-Star.

Jiakang Wang, Runze Liu, Fuzheng Zhang et al.

Reinforcement Learning with Verifiable Rewards (RLVR) has become an effective post-training method for improving the reasoning abilities of Large Language Models (LLMs), mainly by shaping higher-order behaviors such as reflection and planning. However, previous RLVR algorithms often apply uniform training signals to all tokens, without considering the different roles of low-entropy knowledge-related tokens and high-entropy reasoning-related tokens. Some recent methods try to separate these token types by gradient masking or asynchronous updates, but these approaches may break semantic dependencies in the model output and hinder effective learning. In this work, we propose Archer, an entropy-aware RLVR approach with dual-token constraints and synchronous updates. Specifically, our method applies weaker KL regularization and higher clipping thresholds to reasoning tokens to encourage exploration, while using stronger constraints on knowledge tokens to maintain factual knowledge. Experimental results on several mathematical reasoning and code generation benchmarks show that our approach significantly outperforms previous RLVR methods, reaching or exceeding state-of-the-art performance among models of comparable size. The code is available at https://github.com/wizard-III/ArcherCodeR.

Jiaxin Deng, Shiyao Wang, Song Lu et al.

State-of-the-art sequential recommendation models heavily rely on transformer's attention mechanism. However, the quadratic computational and memory complexities of self attention have limited its scalability for modeling users' long range behaviour sequences. To address this problem, we propose ELASTIC, an Efficient Linear Attention for SequenTial Interest Compression, requiring only linear time complexity and decoupling model capacity from computational cost. Specifically, ELASTIC introduces a fixed length interest experts with linear dispatcher attention mechanism which compresses the long-term behaviour sequences to a significantly more compact representation which reduces up to 90% GPU memory usage with x2.7 inference speed up. The proposed linear dispatcher attention mechanism significantly reduces the quadratic complexity and makes the model feasible for adequately modeling extremely long sequences. Moreover, in order to retain the capacity for modeling various user interests, ELASTIC initializes a vast learnable interest memory bank and sparsely retrieves compressed user's interests from the memory with a negligible computational overhead. The proposed interest memory retrieval technique significantly expands the cardinality of available interest space while keeping the same computational cost, thereby striking a trade-off between recommendation accuracy and efficiency. To validate the effectiveness of our proposed ELASTIC, we conduct extensive experiments on various public datasets and compare it with several strong sequential recommenders. Experimental results demonstrate that ELASTIC consistently outperforms baselines by a significant margin and also highlight the computational efficiency of ELASTIC when modeling long sequences. We will make our implementation code publicly available.

Jia Fu, Xinyu Yang, Hongzhi Zhang et al.

Precise, correct feedback is crucial for effectively training large language models (LLMs) in code reinforcement learning. However, synthesizing high-quality test cases remains a profoundly challenging and unsolved problem. In this work, we present Klear-CodeTest, a comprehensive test case synthesis framework featuring rigorous verification to ensure quality and reliability of test cases. Our approach achieves broad coverage of programming problems via a novel Generator-Validation (G-V) framework, ensuring correctness through a consistency validation mechanism that verifies outputs against gold solutions. The proposed G-V framework generates comprehensive test cases including both regular and corner cases, enhancing test coverage and discriminative power for solution correctness assessment in code reinforcement learning. In addition, we design a multi-layered security sandbox system optimized for online verification platforms, guaranteeing safe and reliable code execution. Through comprehensive experiments, we demonstrate the effectiveness of our curated dataset, showing significant improvements in model performance and training stability. The source codes, curated dataset and sandbox system are available at: https://github.com/Kwai-Klear/CodeTest.

Jiakang Wang, Runze Liu, Lei Lin et al.

Recent Large Language Model (LLM) post-training methods rely on token-level clipping mechanisms during Reinforcement Learning (RL). However, we identify a fundamental flaw in this Outcome-Supervised RL (OSRL) paradigm: the Importance Sampling (IS) ratios of positive-advantage tokens are mismatched, leading to unbalanced token weighting for positive and negative tokens. This mismatch suppresses the update of low-probability tokens while over-amplifying already high-probability ones. To address this, we propose Asymmetric Importance Sampling Policy Optimization (ASPO), which uses a simple yet effective strategy that flips the IS ratios of positive-advantage tokens, aligning their update direction with the learning dynamics of negative ones. AIS further incorporates a soft dual-clipping mechanism to stabilize extreme updates while maintaining gradient flow. Comprehensive experiments on coding and mathematical reasoning benchmarks demonstrate that ASPO significantly mitigates premature convergence, improves training stability, and enhances final performance over strong GRPO-based baselines. Our analysis provides new insights into the role of token-level weighting in OSRL and highlights the critical importance of correcting IS in LLM RL. The code and models of ASPO are available at https://github.com/wizard-III/Archer2.0.

Cheng Wu, Chaokun Wang, Jingcao Xu et al.

Recommender systems are able to learn user preferences based on user and item representations via their historical behaviors. To improve representation learning, recent recommendation models start leveraging information from various behavior types exhibited by users. In real-world scenarios, the user behavioral graph is not only multiplex but also dynamic, i.e., the graph evolves rapidly over time, with various types of nodes and edges added or deleted, which causes the Neighborhood Disturbance. Nevertheless, most existing methods neglect such streaming dynamics and thus need to be retrained once the graph has significantly evolved, making them unsuitable in the online learning environment. Furthermore, the Neighborhood Disturbance existing in dynamic graphs deteriorates the performance of neighbor-aggregation based graph models. To this end, we propose SUPA, a novel graph neural network for dynamic multiplex heterogeneous graphs. Compared to neighbor-aggregation architecture, SUPA develops a sample-update-propagate architecture to alleviate neighborhood disturbance. Specifically, for each new edge, SUPA samples an influenced subgraph, updates the representations of the two interactive nodes, and propagates the interaction information to the sampled subgraph. Furthermore, to train SUPA incrementally online, we propose InsLearn, an efficient workflow for single-pass training of large dynamic graphs. Extensive experimental results on six real-world datasets show that SUPA has a good generalization ability and is superior to sixteen state-of-the-art baseline methods. The source code is available at https://github.com/shatter15/SUPA.

Siyu Gu, Xiang-Rong Sheng, Ying Fan et al.

One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh data are beneficial to continuous training but may not have complete label information at the time they are ingested into the training pipeline. To balance model freshness and label certainty, previous methods set a short waiting window or even do not wait for the conversion signal. If conversion happens outside the waiting window, this sample will be duplicated and ingested into the training pipeline with a positive label. However, these methods have some issues. First, they assume the observed feature distribution remains the same as the actual distribution. But this assumption does not hold due to the ingestion of duplicated samples. Second, the certainty of the conversion action only comes from the positives. But the positives are scarce as conversions are sparse in commercial systems. These issues induce bias during the modeling of delayed feedback. In this paper, we propose DElayed FEedback modeling with Real negatives (DEFER) method to address these issues. The proposed method ingests real negative samples into the training pipeline. The ingestion of real negatives ensures the observed feature distribution is equivalent to the actual distribution, thus reducing the bias. The ingestion of real negatives also brings more certainty information of the conversion. To correct the distribution shift, DEFER employs importance sampling to weigh the loss function. Experimental results on industrial datasets validate the superiority of DEFER. DEFER have been deployed in the display advertising system of Alibaba, obtaining over 6.0% improvement on CVR in several scenarios. The code and data in this paper are now open-sourced {https://github.com/gusuperstar/defer.git}.

Xinrun Du, Zhouliang Yu, Songyang Gao et al.

In this study, we introduce CT-LLM, a 2B large language model (LLM) that illustrates a pivotal shift towards prioritizing the Chinese language in developing LLMs. Uniquely initiated from scratch, CT-LLM diverges from the conventional methodology by primarily incorporating Chinese textual data, utilizing an extensive corpus of 1,200 billion tokens, including 800 billion Chinese tokens, 300 billion English tokens, and 100 billion code tokens. This strategic composition facilitates the model's exceptional proficiency in understanding and processing Chinese, a capability further enhanced through alignment techniques. Demonstrating remarkable performance on the CHC-Bench, CT-LLM excels in Chinese language tasks, and showcases its adeptness in English through SFT. This research challenges the prevailing paradigm of training LLMs predominantly on English corpora and then adapting them to other languages, broadening the horizons for LLM training methodologies. By open-sourcing the full process of training a Chinese LLM, including a detailed data processing procedure with the obtained Massive Appropriate Pretraining Chinese Corpus (MAP-CC), a well-chosen multidisciplinary Chinese Hard Case Benchmark (CHC-Bench), and the 2B-size Chinese Tiny LLM (CT-LLM), we aim to foster further exploration and innovation in both academia and industry, paving the way for more inclusive and versatile language models.

Xinchen Luo, Jiangxia Cao, Tianyu Sun et al.

In recent years, with the significant evolution of multi-modal large models, many recommender researchers realized the potential of multi-modal information for user interest modeling. In industry, a wide-used modeling architecture is a cascading paradigm: (1) first pre-training a multi-modal model to provide omnipotent representations for downstream services; (2) The downstream recommendation model takes the multi-modal representation as additional input to fit real user-item behaviours. Although such paradigm achieves remarkable improvements, however, there still exist two problems that limit model performance: (1) Representation Unmatching: The pre-trained multi-modal model is always supervised by the classic NLP/CV tasks, while the recommendation models are supervised by real user-item interaction. As a result, the two fundamentally different tasks' goals were relatively separate, and there was a lack of consistent objective on their representations; (2) Representation Unlearning: The generated multi-modal representations are always stored in cache store and serve as extra fixed input of recommendation model, thus could not be updated by recommendation model gradient, further unfriendly for downstream training. Inspired by the two difficulties challenges in downstream tasks usage, we introduce a quantitative multi-modal framework to customize the specialized and trainable multi-modal information for different downstream models.

Zhenpeng Su, Leiyu Pan, Xue Bai et al.

We present Klear-Reasoner, a model with long reasoning capabilities that demonstrates careful deliberation during problem solving, achieving outstanding performance across multiple benchmarks. Although there are already many excellent works related to inference models in the current community, there are still many problems with reproducing high-performance inference models due to incomplete disclosure of training details. This report provides an in-depth analysis of the reasoning model, covering the entire post-training workflow from data preparation and long Chain-of-Thought supervised fine-tuning (long CoT SFT) to reinforcement learning (RL), along with detailed ablation studies for each experimental component. For SFT data, our experiments show that a small number of high-quality data sources are more effective than a large number of diverse data sources, and that difficult samples can achieve better results without accuracy filtering. In addition, we investigate two key issues with current clipping mechanisms in RL: Clipping suppresses critical exploration signals and ignores suboptimal trajectories. To address these challenges, we propose Gradient-Preserving clipping Policy Optimization (GPPO) that gently backpropagates gradients from clipped tokens. GPPO not only enhances the model's exploration capacity but also improves its efficiency in learning from negative samples. Klear-Reasoner exhibits exceptional reasoning abilities in mathematics and programming, scoring 90.5% on AIME 2024, 83.2% on AIME 2025, 66.0% on LiveCodeBench V5 and 58.1% on LiveCodeBench V6.

Chi Liu, Jiangxia Cao, Rui Huang et al.

In large-scale content recommendation systems, retrieval serves as the initial stage in the pipeline, responsible for selecting thousands of candidate items from billions of options to pass on to ranking modules. Traditionally, the dominant retrieval method has been Embedding-Based Retrieval (EBR) using a Deep Neural Network (DNN) dual-tower structure. However, applying transformer in retrieval tasks has been the focus of recent research, though real-world industrial deployment still presents significant challenges. In this paper, we introduce KuaiFormer, a novel transformer-based retrieval framework deployed in a large-scale content recommendation system. KuaiFormer fundamentally redefines the retrieval process by shifting from conventional score estimation tasks (such as click-through rate estimate) to a transformer-driven Next Action Prediction paradigm. This shift enables more effective real-time interest acquisition and multi-interest extraction, significantly enhancing retrieval performance. KuaiFormer has been successfully integrated into Kuaishou App's short-video recommendation system since May 2024, serving over 400 million daily active users and resulting in a marked increase in average daily usage time of Kuaishou users. We provide insights into both the technical and business aspects of deploying transformer in large-scale recommendation systems, addressing practical challenges encountered during industrial implementation. Our findings offer valuable guidance for engineers and researchers aiming to leverage transformer models to optimize large-scale content recommendation systems.

Fengqi Liang, Baigong Zheng, Liqin Zhao et al.

Live streaming recommender system is specifically designed to recommend real-time live streaming of interest to users. Due to the dynamic changes of live content, improving the timeliness of the live streaming recommender system is a critical problem. Intuitively, the timeliness of the data determines the upper bound of the timeliness that models can learn. However, none of the previous works addresses the timeliness problem of the live streaming recommender system from the perspective of data stream design. Employing the conventional fixed window data stream paradigm introduces a trade-off dilemma between labeling accuracy and timeliness. In this paper, we propose a new data stream design paradigm, dubbed Sliver, that addresses the timeliness and accuracy problem of labels by reducing the window size and implementing a sliding window correspondingly. Meanwhile, we propose a time-sensitive re-reco strategy reducing the latency between request and impression to improve the timeliness of the recommendation service and features by periodically requesting the recommendation service. To demonstrate the effectiveness of our approach, we conduct offline experiments on a multi-task live streaming dataset with labeling timestamps collected from the Kuaishou live streaming platform. Experimental results demonstrate that Sliver outperforms two fixed-window data streams with varying window sizes across all targets in four typical multi-task recommendation models. Furthermore, we deployed Sliver on the Kuaishou live streaming platform. Results of the online A/B test show a significant improvement in click-through rate (CTR), and new follow number (NFN), further validating the effectiveness of Sliver.

Chengcheng Guo, Junda She, Kuo Cai et al.

Large-scale industrial recommendation systems typically employ a two-stage paradigm of retrieval and ranking to handle huge amounts of information. Recent research focuses on improving the performance of retrieval model. A promising way is to introduce extensive information about users and items. On one hand, lifelong sequential behavior is valuable. Existing lifelong behavior modeling methods in ranking stage focus on the interaction of lifelong behavior and candidate items from retrieval stage. In retrieval stage, it is difficult to utilize lifelong behavior because of a large corpus of candidate items. On the other hand, existing retrieval methods mostly relay on interaction information, potentially disregarding valuable multi-modal information. To solve these problems, we represent the pioneering exploration of leveraging multi-modal information and lifelong sequence model within the advanced tree-based retrieval model. We propose Multi-modal Indexing and Searching with lifelong Sequence (MISS), which contains a multi-modal index tree and a multi-modal lifelong sequence modeling module. Specifically, for better index structure, we propose multi-modal index tree, which is built using the multi-modal embedding to precisely represent item similarity. To precisely capture diverse user interests in user lifelong sequence, we propose collaborative general search unit (Co-GSU) and multi-modal general search unit (MM-GSU) for multi-perspective interests searching.

Chi Liu, Jiangxia Cao, Rui Huang et al.

Recommendation systems (RecSys) are designed to connect users with relevant items from a vast pool of candidates while aligning with the business goals of the platform. A typical industrial RecSys is composed of two main stages, retrieval and ranking: (1) the retrieval stage aims at searching hundreds of item candidates satisfied user interests; (2) based on the retrieved items, the ranking stage aims at selecting the best dozen items by multiple targets estimation for each item candidate, including classification and regression targets. Compared with ranking model, the retrieval model absence of item candidate information during inference, therefore retrieval models are often trained by classification target only (e.g., click-through rate), but failed to incorporate regression target (e.g., the expected watch-time), which limit the effectiveness of retrieval. In this paper, we propose the Controllable Retrieval Model (CRM), which integrates regression information as conditional features into the two-tower retrieval paradigm. This modification enables the retrieval stage could fulfill the target gap with ranking model, enhancing the retrieval model ability to search item candidates satisfied the user interests and condition effectively. We validate the effectiveness of CRM through real-world A/B testing and demonstrate its successful deployment in Kuaishou short-video recommendation system, which serves over 400 million users.

Zhenpeng Su, Leiyu Pan, Minxuan Lv et al.

Large language model post-training relies on reinforcement learning to improve model capability and alignment quality. However, the off-policy training paradigm introduces distribution shift, which often pushes the policy beyond the trust region, leading to training instabilities manifested as fluctuations in policy entropy and unstable gradients. Although PPO-Clip mitigates this issue through importance clipping, it still overlooks the global distributional shift of actions. To address these challenges, we propose using the entropy ratio between the current and previous policies as a new global metric that effectively quantifies the relative change in policy exploration throughout updates. Building on this metric, we introduce an \textbf{Entropy Ratio Clipping} (ERC) mechanism that imposes bidirectional constraints on the entropy ratio. This stabilizes policy updates at the global distribution level and compensates for the inability of PPO-clip to regulate probability shifts of un-sampled actions. We integrate ERC into both DAPO and GPPO reinforcement learning algorithms. Experiments across multiple benchmarks show that ERC consistently improves performance.

Fanheng Kong, Jingyuan Zhang, Yahui Liu et al.

Multimodal information retrieval (MIR) faces inherent challenges due to the heterogeneity of data sources and the complexity of cross-modal alignment. While previous studies have identified modal gaps in feature spaces, a systematic approach to address these challenges remains unexplored. In this work, we introduce UNITE, a universal framework that tackles these challenges through two critical yet underexplored aspects: data curation and modality-aware training configurations. Our work provides the first comprehensive analysis of how modality-specific data properties influence downstream task performance across diverse scenarios. Moreover, we propose Modal-Aware Masked Contrastive Learning (MAMCL) to mitigate the competitive relationships among the instances of different modalities. Our framework achieves state-of-the-art results on multiple multimodal retrieval benchmarks, outperforming existing methods by notable margins. Through extensive experiments, we demonstrate that strategic modality curation and tailored training protocols are pivotal for robust cross-modal representation learning. This work not only advances MIR performance but also provides a foundational blueprint for future research in multimodal systems. Our project is available at https://friedrichor.github.io/projects/UNITE.

Jiaxin Deng, Shiyao Wang, Dong Shen et al.

Recently, live streaming platforms have gained immense popularity. Traditional video highlight detection mainly focuses on visual features and utilizes both past and future content for prediction. However, live streaming requires models to infer without future frames and process complex multimodal interactions, including images, audio and text comments. To address these issues, we propose a multimodal transformer that incorporates historical look-back windows. We introduce a novel Modality Temporal Alignment Module to handle the temporal shift of cross-modal signals. Additionally, using existing datasets with limited manual annotations is insufficient for live streaming whose topics are constantly updated and changed. Therefore, we propose a novel Border-aware Pairwise Loss to learn from a large-scale dataset and utilize user implicit feedback as a weak supervision signal. Extensive experiments show our model outperforms various strong baselines on both real-world scenarios and public datasets. And we will release our dataset and code to better assess this topic.

Jiaxin Deng, Shiyao Wang, Yuchen Wang et al.

Live streaming services are becoming increasingly popular due to real-time interactions and entertainment. Viewers can chat and send comments or virtual gifts to express their preferences for the streamers. Accurately modeling the gifting interaction not only enhances users' experience but also increases streamers' revenue. Previous studies on live streaming gifting prediction treat this task as a conventional recommendation problem, and model users' preferences using categorical data and observed historical behaviors. However, it is challenging to precisely describe the real-time content changes in live streaming using limited categorical information. Moreover, due to the sparsity of gifting behaviors, capturing the preferences and intentions of users is quite difficult. In this work, we propose MMBee based on real-time Multi-Modal Fusion and Behaviour Expansion to address these issues. Specifically, we first present a Multi-modal Fusion Module with Learnable Query (MFQ) to perceive the dynamic content of streaming segments and process complex multi-modal interactions, including images, text comments and speech. To alleviate the sparsity issue of gifting behaviors, we present a novel Graph-guided Interest Expansion (GIE) approach that learns both user and streamer representations on large-scale gifting graphs with multi-modal attributes. Comprehensive experiment results show that MMBee achieves significant performance improvements on both public datasets and Kuaishou real-world streaming datasets and the effectiveness has been further validated through online A/B experiments. MMBee has been deployed and is serving hundreds of millions of users at Kuaishou.

Xiang-Rong Sheng, Liqin Zhao, Guorui Zhou et al.

Traditional industrial recommenders are usually trained on a single business domain and then serve for this domain. However, in large commercial platforms, it is often the case that the recommenders need to make click-through rate (CTR) predictions for multiple business domains. Different domains have overlapping user groups and items. Thus, there exist commonalities. Since the specific user groups have disparity and the user behaviors may change in various business domains, there also have distinctions. The distinctions result in domain-specific data distributions, making it hard for a single shared model to work well on all domains. To learn an effective and efficient CTR model to handle multiple domains simultaneously, we present Star Topology Adaptive Recommender (STAR). Concretely, STAR has the star topology, which consists of the shared centered parameters and domain-specific parameters. The shared parameters are applied to learn commonalities of all domains, and the domain-specific parameters capture domain distinction for more refined prediction. Given requests from different business domains, STAR can adapt its parameters conditioned on the domain characteristics. The experimental result from production data validates the superiority of the proposed STAR model. Since 2020, STAR has been deployed in the display advertising system of Alibaba, obtaining averaging 8.0% improvement on CTR and 6.0% on RPM (Revenue Per Mille).

Weijie Bian, Kailun Wu, Lejian Ren et al.

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit nonlinear interactions from original sparse features, and therefore have been widely used in industrial CTR prediction tasks. However, the implicit feature interactions learned in DNNs cannot fully retain the complete representation capacity of the original and empirical feature interactions (e.g., cartesian product) without loss. For example, a simple attempt to learn the combination of feature A and feature B <A, B> as the explicit cartesian product representation of new features can outperform previous implicit feature interaction models including factorization machine (FM)-based models and their variations. In this paper, we propose a Co-Action Network (CAN) to approximate the explicit pairwise feature interactions without introducing too many additional parameters. More specifically, giving feature A and its associated feature B, their feature interaction is modeled by learning two sets of parameters: 1) the embedding of feature A, and 2) a Multi-Layer Perceptron (MLP) to represent feature B. The approximated feature interaction can be obtained by passing the embedding of feature A through the MLP network of feature B. We refer to such pairwise feature interaction as feature co-action, and such a Co-Action Network unit can provide a very powerful capacity to fitting complex feature interactions. Experimental results on public and industrial datasets show that CAN outperforms state-of-the-art CTR models and the cartesian product method. Moreover, CAN has been deployed in the display advertisement system in Alibaba, obtaining 12\% improvement on CTR and 8\% on Revenue Per Mille (RPM), which is a great improvement to the business.

Zhe Wang, Liqin Zhao, Biye Jiang et al.

Multi-stage cascade architecture exists widely in many industrial systems such as recommender systems and online advertising, which often consists of sequential modules including matching, pre-ranking, ranking, etc. For a long time, it is believed pre-ranking is just a simplified version of the ranking module, considering the larger size of the candidate set to be ranked. Thus, efforts are made mostly on simplifying ranking model to handle the explosion of computing power for online inference. In this paper, we rethink the challenge of the pre-ranking system from an algorithm-system co-design view. Instead of saving computing power with restriction of model architecture which causes loss of model performance, here we design a new pre-ranking system by joint optimization of both the pre-ranking model and the computing power it costs. We name it COLD (Computing power cost-aware Online and Lightweight Deep pre-ranking system). COLD beats SOTA in three folds: (i) an arbitrary deep model with cross features can be applied in COLD under a constraint of controllable computing power cost. (ii) computing power cost is explicitly reduced by applying optimization tricks for inference acceleration. This further brings space for COLD to apply more complex deep models to reach better performance. (iii) COLD model works in an online learning and severing manner, bringing it excellent ability to handle the challenge of the data distribution shift. Meanwhile, the fully online pre-ranking system of COLD provides us with a flexible infrastructure that supports efficient new model developing and online A/B testing.Since 2019, COLD has been deployed in almost all products involving the pre-ranking module in the display advertising system in Alibaba, bringing significant improvements.

Biye Jiang, Pengye Zhang, Rihan Chen et al.

Modern large-scale systems such as recommender system and online advertising system are built upon computation-intensive infrastructure. The typical objective in these applications is to maximize the total revenue, e.g. GMV~(Gross Merchandise Volume), under a limited computation resource. Usually, the online serving system follows a multi-stage cascade architecture, which consists of several stages including retrieval, pre-ranking, ranking, etc. These stages usually allocate resource manually with specific computing power budgets, which requires the serving configuration to adapt accordingly. As a result, the existing system easily falls into suboptimal solutions with respect to maximizing the total revenue. The limitation is due to the face that, although the value of traffic requests vary greatly, online serving system still spends equal computing power among them. In this paper, we introduce a novel idea that online serving system could treat each traffic request differently and allocate "personalized" computation resource based on its value. We formulate this resource allocation problem as a knapsack problem and propose a Dynamic Computation Allocation Framework~(DCAF). Under some general assumptions, DCAF can theoretically guarantee that the system can maximize the total revenue within given computation budget. DCAF brings significant improvement and has been deployed in the display advertising system of Taobao for serving the main traffic. With DCAF, we are able to maintain the same business performance with 20\% computation resource reduction.

Pi Qi, Xiaoqiang Zhu, Guorui Zhou et al.

Rich user behavior data has been proven to be of great value for click-through rate prediction tasks, especially in industrial applications such as recommender systems and online advertising. Both industry and academy have paid much attention to this topic and propose different approaches to modeling with long sequential user behavior data. Among them, memory network based model MIMN proposed by Alibaba, achieves SOTA with the co-design of both learning algorithm and serving system. MIMN is the first industrial solution that can model sequential user behavior data with length scaling up to 1000. However, MIMN fails to precisely capture user interests given a specific candidate item when the length of user behavior sequence increases further, say, by 10 times or more. This challenge exists widely in previously proposed approaches. In this paper, we tackle this problem by designing a new modeling paradigm, which we name as Search-based Interest Model (SIM). SIM extracts user interests with two cascaded search units: (i) General Search Unit acts as a general search from the raw and arbitrary long sequential behavior data, with query information from candidate item, and gets a Sub user Behavior Sequence which is relevant to candidate item; (ii) Exact Search Unit models the precise relationship between candidate item and SBS. This cascaded search paradigm enables SIM with a better ability to model lifelong sequential behavior data in both scalability and accuracy. Apart from the learning algorithm, we also introduce our hands-on experience on how to implement SIM in large scale industrial systems. Since 2019, SIM has been deployed in the display advertising system in Alibaba, bringing 7.1\% CTR and 4.4\% RPM lift, which is significant to the business. Serving the main traffic in our real system now, SIM models user behavior data with maximum length reaching up to 54000, pushing SOTA to 54x.

Jiarui Jin, Yuchen Fang, Weinan Zhang et al.

Position bias is a critical problem in information retrieval when dealing with implicit yet biased user feedback data. Unbiased ranking methods typically rely on causality models and debias the user feedback through inverse propensity weighting. While practical, these methods still suffer from two major problems. First, when inferring a user click, the impact of the contextual information, such as documents that have been examined, is often ignored. Second, only the position bias is considered but other issues resulted from user browsing behaviors are overlooked. In this paper, we propose an end-to-end Deep Recurrent Survival Ranking (DRSR), a unified framework to jointly model user's various behaviors, to (i) consider the rich contextual information in the ranking list; and (ii) address the hidden issues underlying user behaviors, i.e., to mine observe pattern in queries without any click (non-click queries), and to model tracking logs which cannot truly reflect the user browsing intents (untrusted observation). Specifically, we adopt a recurrent neural network to model the contextual information and estimates the conditional likelihood of user feedback at each position. We then incorporate survival analysis techniques with the probability chain rule to mathematically recover the unbiased joint probability of one user's various behaviors. DRSR can be easily incorporated with both point-wise and pair-wise learning objectives. The extensive experiments over two large-scale industrial datasets demonstrate the significant performance gains of our model comparing with the state-of-the-arts.

Guorui Zhou, Kailun Wu, Weijie Bian et al.

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items, into low dimensional vectors with an embedding module, then learn a multi-layer perception (MLP) to fit the target. In this way, embedding module performs as the representative learning and plays a key role in the model performance. However, in many real-world applications, deep CTR model often suffers from poor generalization performance, which is mostly due to the learning of embedding parameters. In this paper, we model user behavior using an interest delay model, study carefully the embedding mechanism, and obtain two important results: (i) We theoretically prove that small aggregation radius of embedding vectors of items which belongs to a same user interest domain will result in good generalization performance of deep CTR model. (ii) Following our theoretical analysis, we design a new embedding structure named res-embedding. In res-embedding module, embedding vector of each item is the sum of two components: (i) a central embedding vector calculated from an item-based interest graph (ii) a residual embedding vector with its scale to be relatively small. Empirical evaluation on several public datasets demonstrates the effectiveness of the proposed res-embedding structure, which brings significant improvement on the model performance.

Kan Ren, Jiarui Qin, Yuchen Fang et al.

User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulated user behavior sequences on mature Internet service platforms have become extremely long since the user's first registration. Each user not only has intrinsic tastes, but also keeps changing her personal interests during lifetime. Hence, it is challenging to handle such lifelong sequential modeling for each individual user. Existing methodologies for sequential modeling are only capable of dealing with relatively recent user behaviors, which leaves huge space for modeling long-term especially lifelong sequential patterns to facilitate user modeling. Moreover, one user's behavior may be accounted for various previous behaviors within her whole online activity history, i.e., long-term dependency with multi-scale sequential patterns. In order to tackle these challenges, in this paper, we propose a Hierarchical Periodic Memory Network for lifelong sequential modeling with personalized memorization of sequential patterns for each user. The model also adopts a hierarchical and periodical updating mechanism to capture multi-scale sequential patterns of user interests while supporting the evolving user behavior logs. The experimental results over three large-scale real-world datasets have demonstrated the advantages of our proposed model with significant improvement in user response prediction performance against the state-of-the-arts.

Guorui Zhou, Na Mou, Ying Fan et al.

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network~(DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7\% improvement on CTR.

Tiezheng Ge, Liqin Zhao, Guorui Zhou et al.

In Taobao, the largest e-commerce platform in China, billions of items are provided and typically displayed with their images. For better user experience and business effectiveness, Click Through Rate (CTR) prediction in online advertising system exploits abundant user historical behaviors to identify whether a user is interested in a candidate ad. Enhancing behavior representations with user behavior images will help understand user's visual preference and improve the accuracy of CTR prediction greatly. So we propose to model user preference jointly with user behavior ID features and behavior images. However, training with user behavior images brings tens to hundreds of images in one sample, giving rise to a great challenge in both communication and computation. To handle these challenges, we propose a novel and efficient distributed machine learning paradigm called Advanced Model Server (AMS). With the well known Parameter Server (PS) framework, each server node handles a separate part of parameters and updates them independently. AMS goes beyond this and is designed to be capable of learning a unified image descriptor model shared by all server nodes which embeds large images into low dimensional high level features before transmitting images to worker nodes. AMS thus dramatically reduces the communication load and enables the arduous joint training process. Based on AMS, the methods of effectively combining the images and ID features are carefully studied, and then we propose a Deep Image CTR Model. Our approach is shown to achieve significant improvements in both online and offline evaluations, and has been deployed in Taobao display advertising system serving the main traffic.

Guorui Zhou, Ying Fan, Runpeng Cui et al.

Models applied on real time response task, like click-through rate (CTR) prediction model, require high accuracy and rigorous response time. Therefore, top-performing deep models of high depth and complexity are not well suited for these applications with the limitations on the inference time. In order to further improve the neural networks' performance given the time and computational limitations, we propose an approach that exploits a cumbersome net to help train the lightweight net for prediction. We dub the whole process rocket launching, where the cumbersome booster net is used to guide the learning of the target light net throughout the whole training process. We analyze different loss functions aiming at pushing the light net to behave similarly to the booster net, and adopt the loss with best performance in our experiments. We use one technique called gradient block to improve the performance of the light net and booster net further. Experiments on benchmark datasets and real-life industrial advertisement data present that our light model can get performance only previously achievable with more complex models.

Guorui Zhou, Chengru Song, Xiaoqiang Zhu et al.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

Guorui Zhou, Guang Chen

Much of information sits in an unprecedented amount of text data. Managing allocation of these large scale text data is an important problem for many areas. Topic modeling performs well in this problem. The traditional generative models (PLSA,LDA) are the state-of-the-art approaches in topic modeling and most recent research on topic generation has been focusing on improving or extending these models. However, results of traditional generative models are sensitive to the number of topics K, which must be specified manually. The problem of generating topics from corpus resembles community detection in networks. Many effective algorithms can automatically detect communities from networks without a manually specified number of the communities. Inspired by these algorithms, in this paper, we propose a novel method named Hierarchical Latent Semantic Mapping (HLSM), which automatically generates topics from corpus. HLSM calculates the association between each pair of words in the latent topic space, then constructs a unipartite network of words with this association and hierarchically generates topics from this network. We apply HLSM to several document collections and the experimental comparisons against several state-of-the-art approaches demonstrate the promising performance.