Madelyn Rose Sanfilippo

Kyrie Zhixuan Zhou, Madelyn Rose Sanfilippo

Large language models are quickly gaining momentum, yet are found to demonstrate gender bias in their responses. In this paper, we conducted a content analysis of social media discussions to gauge public perceptions of gender bias in LLMs which are trained in different cultural contexts, i.e., ChatGPT, a US-based LLM, or Ernie, a China-based LLM. People shared both observations of gender bias in their personal use and scientific findings about gender bias in LLMs. A difference between the two LLMs was seen -- ChatGPT was more often found to carry implicit gender bias, e.g., associating men and women with different profession titles, while explicit gender bias was found in Ernie's responses, e.g., overly promoting women's pursuit of marriage over career. Based on the findings, we reflect on the impact of culture on gender bias and propose governance recommendations to regulate gender bias in LLMs.

Kyrie Zhixuan Zhou, Jiaxun Cao, Xiaowen Yuan et al.

Gender bias is rampant in AI systems, causing bad user experience, injustices, and mental harm to women. School curricula fail to educate AI creators on this topic, leaving them unprepared to mitigate gender bias in AI. In this paper, we designed hands-on tutorials to raise AI creators' awareness of gender bias in AI and enhance their knowledge of sources of gender bias and debiasing techniques. The tutorials were evaluated with 18 AI creators, including AI researchers, AI industrial practitioners (i.e., developers and product managers), and students who had learned AI. Their improved awareness and knowledge demonstrated the effectiveness of our tutorials, which have the potential to complement the insufficient AI gender bias education in CS/AI courses. Based on the findings, we synthesize design implications and a rubric to guide future research, education, and design efforts.

Kyrie Zhixuan Zhou, Abhinav Choudhry, Ece Gumusel et al.

Text-to-video generative AI models such as Sora OpenAI have the potential to disrupt multiple industries. In this paper, we report a qualitative social media analysis aiming to uncover people's perceived impact of and concerns about Sora's integration. We collected and analyzed comments (N=292) under popular posts about Sora-generated videos, comparison between Sora videos and Midjourney images, and artists' complaints about copyright infringement by Generative AI. We found that people were most concerned about Sora's impact on content creation-related industries. Emerging governance challenges included the for-profit nature of OpenAI, the blurred boundaries between real and fake content, human autonomy, data privacy, copyright issues, and environmental impact. Potential regulatory solutions proposed by people included law-enforced labeling of AI content and AI literacy education for the public. Based on the findings, we discuss the importance of gauging people's tech perceptions early and propose policy recommendations to regulate Sora before its public release.