Siddhesh Pawar

Haeun Yu, Seogyeong Jeong, Siddhesh Pawar et al.

The growing deployment of large language models (LLMs) across diverse cultural contexts necessitates a better understanding of how the overgeneralization of less documented cultures within LLMs' representations impacts their cultural understanding. Prior work only performs extrinsic evaluation of LLMs' cultural competence, without accounting for how LLMs' internal mechanisms lead to cultural (mis)representation. To bridge this gap, we propose Culturescope, the first mechanistic interpretability-based method that probes the internal representations of LLMs to elicit the underlying cultural knowledge space. CultureScope utilizes a patching method to extract the cultural knowledge. We introduce a cultural flattening score as a measure of the intrinsic cultural biases. Additionally, we study how LLMs internalize Western-dominance bias and cultural flattening, which allows us to trace how cultural biases emerge within LLMs. Our experimental results reveal that LLMs encode Western-dominance bias and cultural flattening in their cultural knowledge space. We find that low-resource cultures are less susceptible to cultural biases, likely due to their limited training resources. Our work provides a foundation for future research on mitigating cultural biases and enhancing LLMs' cultural understanding. Our codes and data used for experiments are publicly available.

Siddhesh Pawar, Junyeong Park, Jiho Jin et al.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

Siddhesh Milind Pawar, Sarah Masud, Haneul Yoo et al.

Large language models (LLMs) are being increasingly used to answer subjective, information-seeking questions, where users are sensitive to how responses are communicated, not just whether the answers are correct. Existing LLM evaluations for subjective cultural queries largely focus on factual correctness, ignoring how the response is framed. To this end, we introduce FRANZ, an automated FRAmework for respoNse characteriZation to conduct communicative audit of LLM responses along four dimensions: cultural positioning, use of generalizing language, anthropomorphic cues, and adherence to conversational maxims. To enable this evaluation, we contribute SQUARE - a corpus of 376k subjective questions sourced from 57 subreddits, and mapped to 7 countries and 19 question categories. We demonstrate FRANZ's applicability by scoring responses from three open-weight LLMs. We observe that LLMs show statistically significant differences in the frequency with which they employ each response characteristic. Unlike single-dimensional audits, FRANZ reveals that insider positioning and anthropomorphism are positively coupled, with the degree of coupling varying by country, providing a diagnostic lens for identifying framing divergences.

Siddhesh Pawar, Arnav Arora, Lucie-Aimée Kaffee et al.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Daniel Romero-Alvarado, Fernando Martínez-Plumed, Lorenzo Pacchiardi et al.

AI evaluation has primarily focused on measuring capabilities, with formal approaches inspired from Item Response Theory (IRT) being increasingly applied. Yet propensities - the tendencies of models to exhibit particular behaviours - play a central role in determining both performance and safety outcomes. However, traditional IRT describes a model's success on a task as a monotonic function of model capabilities and task demands, an approach unsuited to propensities, where both excess and deficiency can be problematic. Here, we introduce the first formal framework for measuring AI propensities by using a bilogistic formulation for model success, which attributes high success probability when the model's propensity is within an "ideal band". Further, we estimate the limits of the ideal band using LLMs equipped with newly developed task-agnostic rubrics. Applying our framework to six families of LLM models whose propensities are incited in either direction, we find that we can measure how much the propensity is shifted and what effect this has on the tasks. Critically, propensities estimated using one benchmark successfully predict behaviour on held-out tasks. Moreover, we obtain stronger predictive power when combining propensities and capabilities than either separately. More broadly, our framework showcases how rigorous propensity measurements can be conducted and how it yields gains over solely using capability evaluations to predict AI behaviour.