Abhinav Prakash

Shanu Vashishtha, Abhinav Prakash, Lalitesh Morishetti et al.

Text-to-image models such as stable diffusion have opened a plethora of opportunities for generating art. Recent literature has surveyed the use of text-to-image models for enhancing the work of many creative artists. Many e-commerce platforms employ a manual process to generate the banners, which is time-consuming and has limitations of scalability. In this work, we demonstrate the use of text-to-image models for generating personalized web banners with dynamic content for online shoppers based on their interactions. The novelty in this approach lies in converting users' interaction data to meaningful prompts without human intervention. To this end, we utilize a large language model (LLM) to systematically extract a tuple of attributes from item meta-information. The attributes are then passed to a text-to-image model via prompt engineering to generate images for the banner. Our results show that the proposed approach can create high-quality personalized banners for users.

Sakshi Singh, Abhinav Prakash, Aakriti Shah et al.

This paper presents our process for developing a sample-efficient language model for a conversational Hinglish chatbot. Hinglish, a code-mixed language that combines Hindi and English, presents a unique computational challenge due to inconsistent spelling, lack of standardization, and limited quality of conversational data. This work evaluates multiple pre-trained cross-lingual language models, including Gemma3-4B and Qwen2.5-7B, and employs fine-tuning techniques to improve performance on Hinglish conversational tasks. The proposed approach integrates synthetically generated dialogues with insights from existing Hinglish datasets to address data scarcity. Experimental results demonstrate that models with fewer parameters, when appropriately fine-tuned on high-quality code-mixed data, can achieve competitive performance for Hinglish conversation generation while maintaining computational efficiency.

Varun Vasudevan, Faezeh Akhavizadegan, Abhinav Prakash et al.

Crafting a marketing message (copy), or copywriting is a challenging generation task, as the copy must adhere to various constraints. Copy creation is inherently iterative for humans, starting with an initial draft followed by successive refinements. However, manual copy creation is time-consuming and expensive, resulting in only a few copies for each use case. This limitation restricts our ability to personalize content to customers. Contrary to the manual approach, LLMs can generate copies quickly, but the generated content does not consistently meet all the constraints on the first attempt (similar to humans). While recent studies have shown promise in improving constrained generation through iterative refinement, they have primarily addressed tasks with only a few simple constraints. Consequently, the effectiveness of iterative refinement for tasks such as copy generation, which involves many intricate constraints, remains unclear. To address this gap, we propose an LLM-based end-to-end framework for scalable copy generation using iterative refinement. To the best of our knowledge, this is the first study to address multiple challenging constraints simultaneously in copy generation. Examples of these constraints include length, topics, keywords, preferred lexical ordering, and tone of voice. We demonstrate the performance of our framework by creating copies for e-commerce banners for three different use cases of varying complexity. Our results show that iterative refinement increases the copy success rate by $16.25-35.91$% across use cases. Furthermore, the copies generated using our approach outperformed manually created content in multiple pilot studies using a multi-armed bandit framework. The winning copy improved the click-through rate by $38.5-45.21$%.