Kuno Kurzhals

Daniel Klötzl, Tim Krake, Frank Heyen et al.

The depiction of scanpaths from mobile eye-tracking recordings by thumbnails from the stimulus allows the application of visual computing to detect areas of interest in an unsupervised way. We suggest using nonnegative matrix factorization (NMF) to identify such areas in stimuli. For a user-defined integer k, NMF produces an explainable decomposition into k components, each consisting of a spatial representation associated with a temporal indicator. In the context of multiple eye-tracking recordings, this leads to k spatial representations, where the temporal indicator highlights the appearance within recordings. The choice of k provides an opportunity to control the refinement of the decomposition, i.e., the number of areas to detect. We combine our NMF-based approach with visualization techniques to enable an exploratory analysis of multiple recordings. Finally, we demonstrate the usefulness of our approach with mobile eye-tracking data of an art gallery.

Kuno Kurzhals, Michael Burch, Daniel Weiskopf

Technical progress in hardware and software enables us to record gaze data in everyday situations and over long time spans. Among a multitude of research opportunities, this technology enables visualization researchers to catch a glimpse behind performance measures and into the perceptual and cognitive processes of people using visualization techniques. The majority of eye tracking studies performed for visualization research is limited to the analysis of gaze distributions and aggregated statistics, thus only covering a small portion of insights that can be derived from gaze data. We argue that incorporating theories and methodology from psychology and cognitive science will benefit the design and evaluation of eye tracking experiments for visualization. This position paper outlines our experiences with eye tracking in visualization and states the benefits that an interdisciplinary research field on visualization psychology might bring for better understanding how people interpret visualizations.