Guanghui Yu

Wenxin Dong, Chang Gao, Guanghui Yu et al.

Large language models (LLMs) have shown remarkable potential in advertising scenarios such as ad creative generation and targeted advertising. However, deploying LLMs in real-time advertising systems poses significant challenges due to their high inference latency and computational cost. In this paper, we propose an Efficient Generative Targeting framework that integrates adaptive group quantization, layer-adaptive hierarchical sparsification, and prefix-tree parallel verification to accelerate LLM inference while preserving generation quality. Extensive experiments on two real-world advertising scenarios demonstrate that our framework achieves significant speedup with acceptable quality degradation, making it operationally viable for practical deployments.

Jingtao Ding, Guanghui Yu, Xiangnan He et al.

Bayesian Personalized Ranking (BPR) is a representative pairwise learning method for optimizing recommendation models. It is widely known that the performance of BPR depends largely on the quality of negative sampler. In this paper, we make two contributions with respect to BPR. First, we find that sampling negative items from the whole space is unnecessary and may even degrade the performance. Second, focusing on the purchase feedback of E-commerce, we propose an effective sampler for BPR by leveraging the additional view data. In our proposed sampler, users' viewed interactions are considered as an intermediate feedback between those purchased and unobserved interactions. The pairwise rankings of user preference among these three types of interactions are jointly learned, and a user-oriented weighting strategy is considered during learning process, which is more effective and flexible. Compared to the vanilla BPR that applies a uniform sampler on all candidates, our view-enhanced sampler enhances BPR with a relative improvement over 37.03% and 16.40% on two real-world datasets. Our study demonstrates the importance of considering users' additional feedback when modeling their preference on different items, which avoids sampling negative items indiscriminately and inefficiently.