19.9HCSep 25, 2025
LLM Agent Meets Agentic AI: Can LLM Agents Simulate Customers to Evaluate Agentic-AI-based Shopping Assistants?Lu Sun, Shihan Fu, Bingsheng Yao et al.
Agentic AI is emerging, capable of executing tasks through natural language, such as Copilot for coding or Amazon Rufus for shopping. Evaluating these systems is challenging, as their rapid evolution outpaces traditional human evaluation. Researchers have proposed LLM Agents to simulate participants as digital twins, but it remains unclear to what extent a digital twin can represent a specific customer in multi-turn interaction with an agentic AI system. In this paper, we recruited 40 human participants to shop with Amazon Rufus, collected their personas, interaction traces, and UX feedback, and then created digital twins to repeat the task. Pairwise comparison of human and digital-twin traces shows that while agents often explored more diverse choices, their action patterns aligned with humans and yielded similar design feedback. This study is the first to quantify how closely LLM agents can mirror human multi-turn interaction with an agentic AI system, highlighting their potential for scalable evaluation.
2.7CLSep 12, 2025
SI-FACT: Mitigating Knowledge Conflict via Self-Improving Faithfulness-Aware Contrastive TuningShengqiang Fu
Large Language Models often generate unfaithful responses in knowledge intensive tasks due to knowledge conflict,that is,a preference for relying on internal parametric knowledge rather than the provided context.To address this issue,we propose a novel self improving framework,Self Improving Faithfulness Aware Contrastive Tuning.The framework uses a self instruct mechanism that allows the base LLM to automatically generate high quality,structured contrastive learning data,including anchor samples,semantically equivalent positive samples,and negative samples simulating unfaithful scenarios.This approach significantly reduces the cost of manual annotation.Subsequently,contrastive learning is applied to train the model,enabling it to pull faithful responses closer and push unfaithful responses farther apart in the representation space.Experiments on knowledge conflict evaluation benchmarks ECARE KRE and COSE KRE show that the SI FACT model based on Llama3 8B Instruct improves the Contextual Recall Rate by 6.2% over the best baseline method,while significantly reducing dependence on internal memory.The results indicate that SI FACT provides strong effectiveness and high data efficiency in enhancing the contextual faithfulness of LLMs,offering a practical pathway toward building more proactive and trustworthy language models.