Pio Calderon

Pio Calderon, Rohit Ram, Marian-Andrei Rizoiu

Online extremism has severe societal consequences, including normalizing hate speech, user radicalization, and increased social divisions. Various mitigation strategies have been explored to address these consequences. One such strategy uses positive interventions: controlled signals that add attention to the opinion ecosystem to boost certain opinions. To evaluate the effectiveness of positive interventions, we introduce the Opinion Market Model (OMM), a two-tier online opinion ecosystem model that considers both inter-opinion interactions and the role of positive interventions. The size of the opinion attention market is modeled in the first tier using the multivariate discrete-time Hawkes process; in the second tier, opinions cooperate and compete for market share, given limited attention using the market share attraction model. We demonstrate the convergence of our proposed estimation scheme on a synthetic dataset. Next, we test OMM on two learning tasks, applying to two real-world datasets to predict attention market shares and uncover latent relationships between online items. The first dataset comprises Facebook and Twitter discussions containing moderate and far-right opinions about bushfires and climate change. The second dataset captures popular VEVO artists' YouTube and Twitter attention volumes. OMM outperforms the state-of-the-art predictive models on both datasets and captures latent cooperation-competition relations. We uncover (1) self- and cross-reinforcement between far-right and moderate opinions on the bushfires and (2) pairwise artist relations that correlate with real-world interactions such as collaborations and long-lasting feuds. Lastly, we use OMM as a testbed for positive interventions and show how media coverage modulates the spread of far-right opinions.

Pio Calderon, Marian-Andrei Rizoiu

The spread of content on social media is shaped by intertwining factors on three levels: the source, the content itself, and the pathways of content spread. At the lowest level, the popularity of the sharing user determines its eventual reach. However, higher-level factors such as the nature of the online item and the credibility of its source also play crucial roles in determining how widely and rapidly the online item spreads. In this work, we propose the Bayesian Mixture Hawkes (BMH) model to jointly learn the influence of source, content and spread. We formulate the BMH model as a hierarchical mixture model of separable Hawkes processes, accommodating different classes of Hawkes dynamics and the influence of feature sets on these classes. We test the BMH model on two learning tasks, cold-start popularity prediction and temporal profile generalization performance, applying to two real-world retweet cascade datasets referencing articles from controversial and traditional media publishers. The BMH model outperforms the state-of-the-art models and predictive baselines on both datasets and utilizes cascade- and item-level information better than the alternatives. Lastly, we perform a counter-factual analysis where we apply the trained publisher-level BMH models to a set of article headlines and show that effectiveness of headline writing style (neutral, clickbait, inflammatory) varies across publishers. The BMH model unveils differences in style effectiveness between controversial and reputable publishers, where we find clickbait to be notably more effective for reputable publishers as opposed to controversial ones, which links to the latter's overuse of clickbait.

Pio Calderon, Alexander Soen, Marian-Andrei Rizoiu

The multivariate Hawkes process (MHP) is widely used for analyzing data streams that interact with each other, where events generate new events within their own dimension (via self-excitation) or across different dimensions (via cross-excitation). However, in certain applications, the timestamps of individual events in some dimensions are unobservable, and only event counts within intervals are known, referred to as partially interval-censored data. The MHP is unsuitable for handling such data since its estimation requires event timestamps. In this study, we introduce the Partially Censored Multivariate Hawkes Process (PCMHP), a novel point process which shares parameter equivalence with the MHP and can effectively model both timestamped and interval-censored data. We demonstrate the capabilities of the PCMHP using synthetic and real-world datasets. Firstly, we illustrate that the PCMHP can approximate MHP parameters and recover the spectral radius using synthetic event histories. Next, we assess the performance of the PCMHP in predicting YouTube popularity and find that the PCMHP outperforms the popularity estimation algorithm Hawkes Intensity Process (HIP). Comparing with the fully interval-censored HIP, we show that the PCMHP improves prediction performance by accounting for point process dimensions, particularly when there exist significant cross-dimension interactions. Lastly, we leverage the PCMHP to gain qualitative insights from a dataset comprising daily COVID-19 case counts from multiple countries and COVID-19-related news articles. By clustering the PCMHP-modeled countries, we unveil hidden interaction patterns between occurrences of COVID-19 cases and news reporting.