Chuan Yu

Haoran Sun, Xinrui Song, Xinyu Zhang et al.

The integration of advertising auction mechanisms into large language model (LLM)-based chatbots presents a significant opportunity for commercialization, yet poses unique challenges in balancing relevance, efficiency, and user experience. Recently, Feizi et al.~\citep{feizi2023online} and Hajiaghayi et al.~\citep{hajiaghayi2024ad} outlined a retrieve-then-generate paradigm that decouples retrieval and generation, offering lightweight ad insertion and payment determination. However, current retrieval relies solely on text embedding similarity, which may lead to commercial misinterpretation and issues such as repetitive insertions. In this paper, we propose LERA, a two-stage retrieve-then-generate auction framework tailored for LLM chatbots. In the first stage, embedding-based coarse filtering pre-selects a small set of candidate advertisers. In the second stage, the LLM itself is queried with a carefully designed prompt to produce logits over candidates, which serve as refined organic relevance scores. These scores are combined with bids, and a critical-value payment rule accounts for both the coarse-filtering and fine-ranking thresholds, ensuring truthfulness for utility-maximizing advertisers. The framework naturally extends to multiple ad insertions within dynamic dialogue flows and long responses. Experiments on a synthetic advertiser-query benchmark show that LERA substantially improves ad selection accuracy and insertion diversity while incurring only controllable latency overhead.

Junxian Wu, Chenghan Fu, Zhanheng Nie et al.

With the rapid growth of e-commerce, exploring general representations rather than task-specific ones has attracted increasing attention. Although recent multimodal large language models (MLLMs) have driven significant progress in product understanding, they are typically employed as feature extractors that implicitly encode product information into global embeddings, thereby limiting their ability to capture fine-grained attributes. Therefore, we argue that leveraging the reasoning capabilities of MLLMs to explicitly model fine-grained product attributes holds significant potential. Nevertheless, achieving this goal remains non-trivial due to several key challenges: (i) long-context reasoning tends to dilute the model's attention to salient information in the raw input; (ii) supervised fine-tuning (SFT) primarily encourages rigid imitation, limiting the exploration of effective reasoning strategies; and (iii) fine-grained details are progressively attenuated during forward propagation. To address these issues, we propose MOON3.0, the first reasoning-aware MLLM-based model for product representation learning. Our method (1) employs a multi-head modality fusion module to adaptively integrate raw signals; (2) incorporates a joint contrastive and reinforcement learning framework to autonomously explore more effective reasoning strategies; and (3) introduces a fine-grained residual enhancement module to progressively preserve local details throughout the network. Additionally, we release a large-scale multimodal e-commerce benchmark MBE3.0. Experimentally, our model demonstrates state-of-the-art zero-shot performance across various downstream tasks on both our benchmark and public datasets.

Zhaopei Huang, Qifeng Dai, Guozheng Wu et al.

With the rise of smart personal devices, service-oriented human-agent interactions have become increasingly prevalent. This trend highlights the need for personalized dialogue assistants that can understand user-specific traits to accurately interpret requirements and tailor responses to individual preferences. However, existing approaches often overlook the complexities of long-term interactions and fail to capture users' subjective characteristics. To address these gaps, we present PAL-Bench, a new benchmark designed to evaluate the personalization capabilities of service-oriented assistants in long-term user-agent interactions. In the absence of available real-world data, we develop a multi-step LLM-based synthesis pipeline, which is further verified and refined by human annotators. This process yields PAL-Set, the first Chinese dataset comprising multi-session user logs and dialogue histories, which serves as the foundation for PAL-Bench. Furthermore, to improve personalized service-oriented interactions, we propose H$^2$Memory, a hierarchical and heterogeneous memory framework that incorporates retrieval-augmented generation to improve personalized response generation. Comprehensive experiments on both our PAL-Bench and an external dataset demonstrate the effectiveness of the proposed memory framework.