Feiran Zhu

Wenyi Xu, Feiran Zhu, Songyang Li et al.

Kuaishou serving hundreds of millions of searches daily, the quality of short-video search is paramount. However, it suffers from a severe Matthew effect on long-tail queries: sparse user behavior data causes models to amplify low-quality content such as clickbait and shallow content. The recent advancements in Large Language Models (LLMs) offer a new paradigm, as their inherent world knowledge provides a powerful mechanism to assess content quality, agnostic to sparse user interactions. To this end, we propose a LLM-driven multimodal reranking framework, which estimates user experience without real user behavior. The approach involves a two-stage training process: the first stage uses multimodal evidence to construct high-quality annotations for supervised fine-tuning, while the second stage incorporates pairwise preference optimization to help the model learn partial orderings among candidates. At inference time, the resulting experience scores are used to promote high-quality but underexposed videos in reranking, and further guide page-level optimization through reinforcement learning. Experiments show that the proposed method achieves consistent improvements over strong baselines in offline metrics including AUC, NDCG@K, and human preference judgement. An online A/B test covering 15\% of traffic further demonstrates gains in both user experience and consumption metrics, confirming the practical value of the approach in long-tail video search scenarios.

Renzhe Zhou, Songyang Li, Feiran Zhu et al.

Multi-Task Fusion plays a pivotal role in industrial short-video search systems by aggregating heterogeneous prediction signals into a unified ranking score. However, existing approaches predominantly optimize for immediate engagement metrics, which often fail to align with long-term user satisfaction. While Reinforcement Learning (RL) offers a promising avenue for user satisfaction optimization, its direct application to search scenarios is non-trivial due to the inherent data sparsity and intent constraints compared to recommendation feeds. To this end, we propose SaFRO, a novel framework designed to optimize user satisfaction in short-video search. We first construct a satisfaction-aware reward model that utilizes query-level behavioral proxies to capture holistic user satisfaction beyond item-level interactions. Then we introduce Dual-Relative Policy Optimization (DRPO), an efficient policy learning method that updates the fusion policy through relative preference comparisons within groups and across batches. Furthermore, we design a Task-Relation-Aware Fusion module to explicitly model the interdependencies among different objectives, enabling context-sensitive weight adaptation. Extensive offline evaluations and large-scale online A/B tests on Kuaishou short-video search platform demonstrate that SaFRO significantly outperforms state-of-the-art baselines, delivering substantial gains in both short-term ranking quality and long-term user retention.

Peiyuan Gong, Feiran Zhu, Yaqi Yin et al.

Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce \textbf{CardRewriter}, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.