Mykola Makhortykh

Mykola Makhortykh, Ernesto de León, Aleksandra Urman et al.

The growing availability of data about online information behaviour enables new possibilities for political communication research. However, the volume and variety of these data makes them difficult to analyse and prompts the need for developing automated content approaches relying on a broad range of natural language processing techniques (e.g. machine learning- or neural network-based ones). In this paper, we discuss how these techniques can be used to detect political content across different platforms. Using three validation datasets, which include a variety of political and non-political textual documents from online platforms, we systematically compare the performance of three groups of detection techniques relying on dictionaries, supervised machine learning, or neural networks. We also examine the impact of different modes of data preprocessing (e.g. stemming and stopword removal) on the low-cost implementations of these techniques using a large set (n = 66) of detection models. Our results show the limited impact of preprocessing on model performance, with the best results for less noisy data being achieved by neural network- and machine-learning-based models, in contrast to the more robust performance of dictionary-based models on noisy data.

Mykola Makhortykh, Victoria Vziatysheva, Maryna Sydorova

The rise of generative artificial intelligence (genAI) models poses new possibilities and risks for how the past is remembered by accelerating content production and altering the process of information discovery. The most critical risk is historical misrepresentation, which ranges from the distortion of facts and inaccurate depiction of specific groups to more subtle forms, such as the selective moralization of history. The dangers of misrepresentation of the past are particularly pronounced for high-risk memories, such as memories of past atrocities, which have a strong emotional load and are often instrumentalised by political actors. To understand how substantive this risk is, we empirically investigate how genAI applications deal with high-risk memories of the Second World War atrocities in Ukraine. This case is crucial due to the scope of the atrocities and the intense, often instrumentalised, contestation surrounding their memory. We audit the performance of three common genAI applications for different types of misrepresentation, including hallucinations and inconsistent moralization, and discuss the implications for future memory practices.

Vihang Jumle, Mykola Makhortykh, Maryna Sydorova et al.

Framing is among the most extensively used concepts in the field of communication science. The availability of digital data offers new possibilities for studying how specific aspects of social reality are made more salient in online communication but also raises challenges related to the scaling of framing analysis and its adoption to new research areas (e.g. studying the impact of artificial intelligence-powered systems on representation of societally relevant issues). To address these challenges, we introduce a transformer-based approach for generic news frame detection in Anglophone online content. While doing so, we discuss the composition of the training and test datasets, the model architecture, and the validation of the approach and reflect on the possibilities and limitations of the automated detection of generic news frames.

Elizaveta Kuznetsova, Mykola Makhortykh, Victoria Vziatysheva et al.

This article presents a comparative analysis of the ability of two large language model (LLM)-based chatbots, ChatGPT and Bing Chat, recently rebranded to Microsoft Copilot, to detect veracity of political information. We use AI auditing methodology to investigate how chatbots evaluate true, false, and borderline statements on five topics: COVID-19, Russian aggression against Ukraine, the Holocaust, climate change, and LGBTQ+ related debates. We compare how the chatbots perform in high- and low-resource languages by using prompts in English, Russian, and Ukrainian. Furthermore, we explore the ability of chatbots to evaluate statements according to political communication concepts of disinformation, misinformation, and conspiracy theory, using definition-oriented prompts. We also systematically test how such evaluations are influenced by source bias which we model by attributing specific claims to various political and social actors. The results show high performance of ChatGPT for the baseline veracity evaluation task, with 72 percent of the cases evaluated correctly on average across languages without pre-training. Bing Chat performed worse with a 67 percent accuracy. We observe significant disparities in how chatbots evaluate prompts in high- and low-resource languages and how they adapt their evaluations to political communication concepts with ChatGPT providing more nuanced outputs than Bing Chat. Finally, we find that for some veracity detection-related tasks, the performance of chatbots varied depending on the topic of the statement or the source to which it is attributed. These findings highlight the potential of LLM-based chatbots in tackling different forms of false information in online environments, but also points to the substantial variation in terms of how such potential is realized due to specific factors, such as language of the prompt or the topic.

Elizaveta Kuznetsova, Ilaria Vitulano, Mykola Makhortykh et al.

The purpose of this study is to assess how large language models (LLMs) can be used for fact-checking and contribute to the broader debate on the use of automated means for veracity identification. To achieve this purpose, we use AI auditing methodology that systematically evaluates performance of five LLMs (ChatGPT 4, Llama 3 (70B), Llama 3.1 (405B), Claude 3.5 Sonnet, and Google Gemini) using prompts regarding a large set of statements fact-checked by professional journalists (16,513). Specifically, we use topic modeling and regression analysis to investigate which factors (e.g. topic of the prompt or the LLM type) affect evaluations of true, false, and mixed statements. Our findings reveal that while ChatGPT 4 and Google Gemini achieved higher accuracy than other models, overall performance across models remains modest. Notably, the results indicate that models are better at identifying false statements, especially on sensitive topics such as COVID-19, American political controversies, and social issues, suggesting possible guardrails that may enhance accuracy on these topics. The major implication of our findings is that there are significant challenges for using LLMs for factchecking, including significant variation in performance across different LLMs and unequal quality of outputs for specific topics which can be attributed to deficits of training data. Our research highlights the potential and limitations of LLMs in political fact-checking, suggesting potential avenues for further improvements in guardrails as well as fine-tuning.

Mykola Makhortykh, Aytalina Kulichkina, Kateryna Maikovska

This study examines elite-driven political communication on Telegram during the ongoing Russo-Ukrainian war, the first large-scale European war in the social media era. Using a unique dataset of Telegram public posts from Ukrainian and Russian policymakers (2019-2024), we analyze changes in communication volume, thematic content, and actor engagement following Russia's 2022 full-scale invasion. Our findings show a sharp increase in Telegram activity after the invasion, particularly among ruling-party policymakers. Ukrainian policymakers initially focused on war-related topics, but this emphasis declined over time In contrast, Russian policymakers largely avoided war-related discussions, instead emphasizing unrelated topics, such as Western crises, to distract public attention. We also identify differences in communication strategies between large and small parties, as well as individual policymakers. Our findings shed light on how policymakers adapt to wartime communication challenges and offer critical insights into the dynamics of online political discourse during times of war.

Roberto Ulloa, Eve M. Zucker, Daniel Bultmann et al.

The proliferation of large language models (LLMs) can influence how historical narratives are disseminated and perceived. This study explores the implications of LLMs' responses on the representation of mass atrocity memory, examining whether generative AI systems contribute to prosthetic memory, i.e., mediated experiences of historical events, or to what we term "prosthetic denial," the AI-mediated erasure or distortion of atrocity memories. We argue that LLMs function as interfaces that can elicit prosthetic memories and, therefore, act as experiential sites for memory transmission, but also introduce risks of denialism, particularly when their outputs align with contested or revisionist narratives. To empirically assess these risks, we conducted a comparative audit of five LLMs (Claude, GPT, Llama, Mixtral, and Gemini) across four historical case studies: the Holodomor, the Holocaust, the Cambodian Genocide, and the genocide against the Tutsis in Rwanda. Each model was prompted with questions addressing common denialist claims in English and an alternative language relevant to each case (Ukrainian, German, Khmer, and French). Our findings reveal that while LLMs generally produce accurate responses for widely documented events like the Holocaust, significant inconsistencies and susceptibility to denialist framings are observed for more underrepresented cases like the Cambodian Genocide. The disparities highlight the influence of training data availability and the probabilistic nature of LLM responses on memory integrity. We conclude that while LLMs extend the concept of prosthetic memory, their unmoderated use risks reinforcing historical denialism, raising ethical concerns for (digital) memory preservation, and potentially challenging the advantageous role of technology associated with the original values of prosthetic memory.

Aleksandra Urman, Mykola Makhortykh, Roberto Ulloa et al.

Web search engines are important online information intermediaries that are frequently used and highly trusted by the public despite multiple evidence of their outputs being subjected to inaccuracies and biases. One form of such inaccuracy, which so far received little scholarly attention, is the presence of conspiratorial information, namely pages promoting conspiracy theories. We address this gap by conducting a comparative algorithm audit to examine the distribution of conspiratorial information in search results across five search engines: Google, Bing, DuckDuckGo, Yahoo and Yandex. Using a virtual agent-based infrastructure, we systematically collect search outputs for six conspiracy theory-related queries (flat earth, new world order, qanon, 9/11, illuminati, george soros) across three locations (two in the US and one in the UK) and two observation periods (March and May 2021). We find that all search engines except Google consistently displayed conspiracy-promoting results and returned links to conspiracy-dedicated websites in their top results, although the share of such content varied across queries. Most conspiracy-promoting results came from social media and conspiracy-dedicated websites while conspiracy-debunking information was shared by scientific websites and, to a lesser extent, legacy media. The fact that these observations are consistent across different locations and time periods highlight the possibility of some search engines systematically prioritizing conspiracy-promoting content and, thus, amplifying their distribution in the online environments.

Mykola Makhortykh, Aleksandra Urman, Roberto Ulloa

Web search engines influence perception of social reality by filtering and ranking information. However, their outputs are often subjected to bias that can lead to skewed representation of subjects such as professional occupations or gender. In our paper, we use a mixed-method approach to investigate presence of race and gender bias in representation of artificial intelligence (AI) in image search results coming from six different search engines. Our findings show that search engines prioritize anthropomorphic images of AI that portray it as white, whereas non-white images of AI are present only in non-Western search engines. By contrast, gender representation of AI is more diverse and less skewed towards a specific gender that can be attributed to higher awareness about gender bias in search outputs. Our observations indicate both the the need and the possibility for addressing bias in representation of societally relevant subjects, such as technological innovation, and emphasize the importance of designing new approaches for detecting bias in information retrieval systems.

Aleksandra Urman, Mykola Makhortykh, Roberto Ulloa

We audit the presence of domain-level source diversity bias in video search results. Using a virtual agent-based approach, we compare outputs of four Western and one non-Western search engines for English and Russian queries. Our findings highlight that source diversity varies substantially depending on the language with English queries returning more diverse outputs. We also find disproportionately high presence of a single platform, YouTube, in top search outputs for all Western search engines except Google. At the same time, we observe that Youtube's major competitors such as Vimeo or Dailymotion do not appear in the sampled Google's video search results. This finding suggests that Google might be downgrading the results from the main competitors of Google-owned Youtube and highlights the necessity for further studies focusing on the presence of own-content bias in Google's search results.

Aleksandra Urman, Mykola Makhortykh

We conduct a comparative analysis of desktop web search behaviour of users from Germany (n=558) and Switzerland (n=563) based on a combination of web tracking and survey data. We find that web search accounts for 13% of all desktop browsing, with the share being higher in Switzerland than in Germany. We find that in over 50% of cases users clicked on the first search result, with over 97% of all clicks being made on the first page of search outputs. Most users rely on Google when conducting searches, and users preferences for other engines are related to their demographics. We also test relationships between user demographics and daily number of searches, average share of search activities among tracked events by user as well as the tendency to click on higher- or lower-ranked results. We find differences in such relationships between the two countries that highlights the importance of comparative research in this domain. Further, we observe differences in the temporal patterns of web search use between women and men, marking the necessity of disaggregating data by gender in observational studies regarding online information behaviour.