Mohan Xu

Sarvagya Somvanshi, Mohan Xu, Rakhi Chadalavada et al.

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the prediction of social-media virality beyond what post text alone reveals. We introduce \model{}, an architecture that predicts Reddit post virality by fusing internal platform representations with exogenous temporal signals derived from Wikipedia pageview spikes. We frame virality as a binary classification task that accounts for differences in subreddit scale, labeling posts as viral if they exceed the 90th percentile of per-subreddit engagement and a minimum absolute score threshold. We introduce ViralityNET combines four post-level streams: title embeddings, body embeddings, structural metadata, and learned subreddit embeddings with a cross-attention block that queries a daily sliding-window trends matrix encoding the top-512 Wikipedia spike terms from the preceding seven days. Empirical results suggest that incorporating external attention signals yields consistent gains, outperforming text-only baselines by +0.015 AUC-PR and achieving an overall AUC-ROC of 0.836. Overall, we provide evidence that incorporating external attention signals yields measurable improvements over text-only baselines, highlighting the importance of real-world dynamics in shaping online virality.

Yayue Deng, Mohan Xu, Yao Tang

The effectiveness of central bank communication is a crucial aspect of monetary policy transmission. While recent research has examined the influence of policy communication by the chairs of the Federal Reserve on various financial variables, much of the literature relies on rule-based or dictionary-based methods in parsing the language of the chairs, leaving nuanced information about policy stance contained in nonverbal emotion out of the analysis. In the current study, we propose the Fine-Grained Monetary Policy Analysis Framework (FMPAF), a novel approach that integrates large language models (LLMs) with regression analysis to provide a comprehensive analysis of the impact of the press-conference communications of chairs of the Federal Reserve on financial markets. We conduct extensive comparisons of model performance under different levels of granularity, modalities, and communication scenarios. Based on our preferred specification, a one-unit increase in the sentiment score is associated with an increase of the price of S\&P 500 Exchange-Traded Fund by approximately 500 basis points, a 15-basis-point decrease in the policy interest rate, while not leading to a significant response in exchange rates.