Peng Jiang

Ziru Liu, Jiejie Tian, Qingpeng Cai et al.

In recent years, Multi-task Learning (MTL) has yielded immense success in Recommender System (RS) applications. However, current MTL-based recommendation models tend to disregard the session-wise patterns of user-item interactions because they are predominantly constructed based on item-wise datasets. Moreover, balancing multiple objectives has always been a challenge in this field, which is typically avoided via linear estimations in existing works. To address these issues, in this paper, we propose a Reinforcement Learning (RL) enhanced MTL framework, namely RMTL, to combine the losses of different recommendation tasks using dynamic weights. To be specific, the RMTL structure can address the two aforementioned issues by (i) constructing an MTL environment from session-wise interactions and (ii) training multi-task actor-critic network structure, which is compatible with most existing MTL-based recommendation models, and (iii) optimizing and fine-tuning the MTL loss function using the weights generated by critic networks. Experiments on two real-world public datasets demonstrate the effectiveness of RMTL with a higher AUC against state-of-the-art MTL-based recommendation models. Additionally, we evaluate and validate RMTL's compatibility and transferability across various MTL models.

Zijian Zhang, Shuchang Liu, Jiaao Yu et al.

Multi-domain recommendation and multi-task recommendation have demonstrated their effectiveness in leveraging common information from different domains and objectives for comprehensive user modeling. Nonetheless, the practical recommendation usually faces multiple domains and tasks simultaneously, which cannot be well-addressed by current methods. To this end, we introduce M3oE, an adaptive Multi-domain Multi-task Mixture-of-Experts recommendation framework. M3oE integrates multi-domain information, maps knowledge across domains and tasks, and optimizes multiple objectives. We leverage three mixture-of-experts modules to learn common, domain-aspect, and task-aspect user preferences respectively to address the complex dependencies among multiple domains and tasks in a disentangled manner. Additionally, we design a two-level fusion mechanism for precise control over feature extraction and fusion across diverse domains and tasks. The framework's adaptability is further enhanced by applying AutoML technique, which allows dynamic structure optimization. To the best of the authors' knowledge, our M3oE is the first effort to solve multi-domain multi-task recommendation self-adaptively. Extensive experiments on two benchmark datasets against diverse baselines demonstrate M3oE's superior performance. The implementation code is available to ensure reproducibility.

Yongxiang Tang, Yanhua Cheng, Xiaocheng Liu et al.

In many machine learning tasks, it is often necessary for the relationship between input and output variables to be monotonic, including both strictly monotonic and implicitly monotonic relationships. Traditional methods for maintaining monotonicity mainly rely on construction or regularization techniques, whereas this paper shows that the issue of strict monotonic probability can be viewed as a partial order between an observable revenue variable and a latent cost variable. This perspective enables us to reformulate the monotonicity challenge into modeling the latent cost variable. To tackle this, we introduce a generative network for the latent cost variable, termed the Generative Cost Model (GCM), which inherently addresses the strict monotonic problem, and propose the Implicit Generative Cost Model (IGCM) to address the implicit monotonic problem. We further validate our approach with a numerical simulation of quantile regression and conduct multiple experiments on public datasets, showing that our method significantly outperforms existing monotonic modeling techniques. The code for our experiments can be found at https://github.com/tyxaaron/GCM.

Yifan Wang, Peijie Sun, Weizhi Ma et al.

Fairness of recommender systems (RS) has attracted increasing attention recently. Based on the involved stakeholders, the fairness of RS can be divided into user fairness, item fairness, and two-sided fairness which considers both user and item fairness simultaneously. However, we argue that the intersectional two-sided unfairness may still exist even if the RS is two-sided fair, which is observed and shown by empirical studies on real-world data in this paper, and has not been well-studied previously. To mitigate this problem, we propose a novel approach called Intersectional Two-sided Fairness Recommendation (ITFR). Our method utilizes a sharpness-aware loss to perceive disadvantaged groups, and then uses collaborative loss balance to develop consistent distinguishing abilities for different intersectional groups. Additionally, predicted score normalization is leveraged to align positive predicted scores to fairly treat positives in different intersectional groups. Extensive experiments and analyses on three public datasets show that our proposed approach effectively alleviates the intersectional two-sided unfairness and consistently outperforms previous state-of-the-art methods.

Jingtong Gao, Ling Pan, Yejing Wang et al.

Reinforcement Learning (RL) has emerged as a pivotal method for improving the reasoning capabilities of Large Language Models (LLMs). However, prevalent RL approaches such as Proximal Policy Optimization (PPO) and Group-Regularized Policy Optimization (GRPO) face critical limitations due to their reliance on sparse outcome-based rewards and inadequate mechanisms for incentivizing exploration. These limitations result in inefficient guidance for reasoning. Specifically, sparse rewards fail to deliver sufficient feedback, particularly for challenging problems. Furthermore, such rewards induce systematic biases that prioritize exploitation of familiar trajectories over novel solution discovery. These shortcomings critically hinder performance in complex reasoning tasks, which inherently demand iterative refinement across intermediate steps. To address these challenges, we propose an Intrinsic Motivation guidEd exploratioN meThOd foR LLM Reasoning (i-MENTOR), a method designed to deliver dense rewards and amplify exploration in the RL-based paradigm. i-MENTOR introduces three innovations: trajectory-aware exploration rewards that mitigate bias in token-level strategies while maintaining computational efficiency; error-conditioned reward allocation to ensure efficient exploration on challenging samples while intrinsically stabilizing training; and advantage-preserving integration that maintains advantage distribution integrity while incorporating exploratory guidance. Experiments across 4 public datasets demonstrate i-MENTOR's effectiveness, achieving a 22.23\% improvement on AIME 2024.

Yunli Wang, Zhen Zhang, Zixuan Yang et al.

The scaling law is a notable property of neural network models and has significantly propelled the development of large language models. Scaling laws hold great promise in guiding model design and resource allocation. Recent research increasingly shows that scaling laws are not limited to NLP tasks or Transformer architectures; they also apply to domains such as recommendation. However, there is still a lack of literature on scaling law research in online advertisement retrieval systems. This may be because 1) identifying the scaling law for resource cost and online revenue is often expensive in both time and training resources for industrial applications, and 2) varying settings for different systems prevent the scaling law from being applied across various scenarios. To address these issues, we propose a lightweight paradigm to identify online scaling laws of retrieval models, incorporating a novel offline metric and an offline simulation algorithm. We prove that under mild assumptions, the correlation between the novel metric and online revenue asymptotically approaches 1 and empirically validates its effectiveness. The simulation algorithm can estimate the machine cost offline. Based on the lightweight paradigm, we can identify online scaling laws for retrieval models almost exclusively through offline experiments, and quickly estimate machine costs and revenues for given model configurations. We further validate the existence of scaling laws across mainstream model architectures (e.g., Transformer, MLP, and DSSM) in our real-world advertising system. With the identified scaling laws, we demonstrate practical applications for ROI-constrained model designing and multi-scenario resource allocation in the online advertising system. To the best of our knowledge, this is the first work to study identification and application of online scaling laws for online advertisement retrieval.

Jingtong Gao, Yewen Li, Shuai Mao et al.

Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies or Reinforcement Learning (RL) techniques. However, rule-based strategies lack the flexibility to adapt to time-varying market conditions, and RL-based methods struggle to capture essential historical dependencies and observations within Markov Decision Process (MDP) frameworks. Furthermore, these approaches often face challenges in ensuring strategy adaptability across diverse advertising objectives. Additionally, as offline training methods are increasingly adopted to facilitate the deployment and maintenance of stable online strategies, the issues of documented behavioral patterns and behavioral collapse resulting from training on fixed offline datasets become increasingly significant. To address these limitations, this paper introduces a novel offline Generative Auto-bidding framework with Value-Guided Explorations (GAVE). GAVE accommodates various advertising objectives through a score-based Return-To-Go (RTG) module. Moreover, GAVE integrates an action exploration mechanism with an RTG-based evaluation method to explore novel actions while ensuring stability-preserving updates. A learnable value function is also designed to guide the direction of action exploration and mitigate Out-of-Distribution (OOD) problems. Experimental results on two offline datasets and real-world deployments demonstrate that GAVE outperforms state-of-the-art baselines in both offline evaluations and online A/B tests. By applying the core methods of this framework, we proudly secured first place in the NeurIPS 2024 competition, 'AIGB Track: Learning Auto-Bidding Agents with Generative Models'.

Te Yang, Jian Jia, Xiangyu Zhu et al.

Large Language Models (LLMs) have strong instruction-following capability to interpret and execute tasks as directed by human commands. Multimodal Large Language Models (MLLMs) have inferior instruction-following ability compared to LLMs. However, there is a significant gap in the instruction-following capabilities between the MLLMs and LLMs. In this study, we conduct a pilot experiment, which demonstrates that spatially down-sampling visual tokens significantly enhances the instruction-following capability of MLLMs. This is attributed to the substantial redundancy in visual modality. However, this intuitive method severely impairs the MLLM's multimodal understanding capability. In this paper, we propose Visual-Modality Token Compression (VMTC) and Cross-Modality Attention Inhibition (CMAI) strategies to alleviate this gap between MLLMs and LLMs by inhibiting the influence of irrelevant visual tokens during content generation, increasing the instruction-following ability of the MLLMs while retaining their multimodal understanding capacity. In VMTC module, the primary tokens are retained and the redundant tokens are condensed by token clustering and merging. In CMAI process, we aggregate text-to-image attentions by text-to-text attentions to obtain a text-to-image focus score. Attention inhibition is performed on the text-image token pairs with low scores. Our comprehensive experiments over instruction-following capabilities and VQA-V2, GQA, TextVQA, MME and MMBench five benchmarks, demonstrate that proposed strategy significantly enhances the instruction following capability of MLLMs while preserving the ability to understand and process multimodal inputs.

Peilun Zhou, Xiaoxiao Xu, Lantao Hu et al.

Recommender selects and presents top-K items to the user at each online request, and a recommendation session consists of several sequential requests. Formulating a recommendation session as a Markov decision process and solving it by reinforcement learning (RL) framework has attracted increasing attention from both academic and industry communities. In this paper, we propose a RL-based industrial short-video recommender ranking framework, which models and maximizes user watch-time in an environment of user multi-aspect preferences by a collaborative multi-agent formulization. Moreover, our proposed framework adopts a model-based learning approach to alleviate the sample selection bias which is a crucial but intractable problem in industrial recommender system. Extensive offline evaluations and live experiments confirm the effectiveness of our proposed method over alternatives. Our proposed approach has been deployed in our real large-scale short-video sharing platform, successfully serving over hundreds of millions users.

Xiaoxiao Xu, Hao Wu, Wenhui Yu et al.

We propose a general model-agnostic Contrastive learning framework with Counterfactual Samples Synthesizing (CCSS) for modeling the monotonicity between the neural network output and numerical features which is critical for interpretability and effectiveness of recommender systems. CCSS models the monotonicity via a two-stage process: synthesizing counterfactual samples and contrasting the counterfactual samples. The two techniques are naturally integrated into a model-agnostic framework, forming an end-to-end training process. Abundant empirical tests are conducted on a publicly available dataset and a real industrial dataset, and the results well demonstrate the effectiveness of our proposed CCSS. Besides, CCSS has been deployed in our real large-scale industrial recommender, successfully serving over hundreds of millions users.

Hao Jiang, Yongxiang Tang, Yanxiang Zeng et al.

In the realm of online advertising, advertisers partake in ad auctions to obtain advertising slots, frequently taking advantage of auto-bidding tools provided by demand-side platforms. To improve the automation of these bidding systems, we adopt generative models, namely the Decision Transformer (DT), to tackle the difficulties inherent in automated bidding. Applying the Decision Transformer to the auto-bidding task enables a unified approach to sequential modeling, which efficiently overcomes short-sightedness by capturing long-term dependencies between past bidding actions and user behavior. Nevertheless, conventional DT has certain drawbacks: (1) DT necessitates a preset return-to-go (RTG) value before generating actions, which is not inherently produced; (2) The policy learned by DT is restricted by its training data, which is consists of mixed-quality trajectories. To address these challenges, we introduce the R* Decision Transformer (R* DT), developed in a three-step process: (1) R DT: Similar to traditional DT, R DT stores actions based on state and RTG value, as well as memorizing the RTG for a given state using the training set; (2) R^ DT: We forecast the highest value (within the training set) of RTG for a given state, deriving a suboptimal policy based on the current state and the forecasted supreme RTG value; (3) R* DT: Based on R^ DT, we generate trajectories and select those with high rewards (using a simulator) to augment our training dataset. This data enhancement has been shown to improve the RTG of trajectories in the training data and gradually leads the suboptimal policy towards optimality. Comprehensive tests on a publicly available bidding dataset validate the R* DT's efficacy and highlight its superiority when dealing with mixed-quality trajectories.

Yuezihan Jiang, Gaode Chen, Wenhan Zhang et al.

The item cold-start problem is crucial for online recommender systems, as the success of the cold-start phase determines whether items can transition into popular ones. Prompt learning, a powerful technique used in natural language processing (NLP) to address zero- or few-shot problems, has been adapted for recommender systems to tackle similar challenges. However, existing methods typically rely on content-based properties or text descriptions for prompting, which we argue may be suboptimal for cold-start recommendations due to 1) semantic gaps with recommender tasks, 2) model bias caused by warm-up items contribute most of the positive feedback to the model, which is the core of the cold-start problem that hinders the recommender quality on cold-start items. We propose to leverage high-value positive feedback, termed pinnacle feedback as prompt information, to simultaneously resolve the above two problems. We experimentally prove that compared to the content description proposed in existing works, the positive feedback is more suitable to serve as prompt information by bridging the semantic gaps. Besides, we propose item-wise personalized prompt networks to encode pinnaclce feedback to relieve the model bias by the positive feedback dominance problem. Extensive experiments on four real-world datasets demonstrate the superiority of our model over state-of-the-art methods. Moreover, PROMO has been successfully deployed on a popular short-video sharing platform, a billion-user scale commercial short-video application, achieving remarkable performance gains across various commercial metrics within cold-start scenarios

Yunshan Peng, Wenzheng Shu, Jiahao Sun et al.

Auto-bidding is widely used in advertising systems, serving a diverse range of advertisers. Generative bidding is increasingly gaining traction due to its strong planning capabilities and generalizability. Unlike traditional reinforcement learning-based bidding, generative bidding does not depend on the Markov Decision Process (MDP), thereby exhibiting superior planning performance in long-horizon scenarios. Conditional diffusion modeling approaches have shown significant promise in the field of auto-bidding. However, relying solely on return as the optimality criterion is insufficient to guarantee the generation of truly optimal decision sequences, as it lacks personalized structural information. Moreover, the auto-regressive generation mechanism of diffusion models inherently introduces timeliness risks. To address these challenges, we introduce a novel conditional diffusion modeling approach that integrates expert trajectory guidance with a skip-step sampling strategy to improve generation efficiency. The efficacy of this method has been demonstrated through comprehensive offline experiments and further substantiated by statistically significant outcomes in online A/B testing, yielding an 11.29% increase in conversions and a 12.36% growth in revenue relative to the baseline.

Kaiyuan Li, Pengyu Wang, Yunshan Peng et al.

Reinforcement learning has been widely applied in automated bidding. Traditional approaches model bidding as a Markov Decision Process (MDP). Recently, some studies have explored using generative reinforcement learning methods to address long-term dependency issues in bidding environments. Although effective, these methods typically rely on supervised learning approaches, which are vulnerable to low data quality due to the amount of sub-optimal bids and low probability rewards resulting from the low click and conversion rates. Unfortunately, few studies have addressed these challenges. In this paper, we formalize the automated bidding as a sequence decision-making problem and propose a novel Expert-guided Bag Reward Transformer (EBaReT) to address concerns related to data quality and uncertainty rewards. Specifically, to tackle data quality issues, we generate a set of expert trajectories to serve as supplementary data in the training process and employ a Positive-Unlabeled (PU) learning-based discriminator to identify expert transitions. To ensure the decision also meets the expert level, we further design a novel expert-guided inference strategy. Moreover, to mitigate the uncertainty of rewards, we consider the transitions within a certain period as a "bag" and carefully design a reward function that leads to a smoother acquisition of rewards. Extensive experiments demonstrate that our model achieves superior performance compared to state-of-the-art bidding methods.

Ruizhi Wang, Kai Liu, Bingjie Li et al.

In online advertising, the demand-side platform (a.k.a. DSP) enables advertisers to create different ad creatives for real-time bidding. Intuitively, advertisers tend to create more ad creatives for a single photo to increase the probability of participating in bidding, further enhancing their ad cost. From the perspective of DSP, the following are two overlooked issues. On the one hand, the number of ad creatives cannot grow indefinitely. On the other hand, the marginal effects of ad cost diminish as the number of ad creatives increases. To this end, this paper proposes a two-stage framework named Automated Creatives Quota (ACQ) to achieve the automatic creation and deactivation of ad creatives. ACQ dynamically allocates the creative quota across multiple advertisers to maximize the revenue of the ad platform. ACQ comprises two components: a prediction module to estimate the cost of a photo under different numbers of ad creatives, and an allocation module to decide the quota for photos considering their estimated costs in the prediction module. Specifically, in the prediction module, we develop a multi-task learning model based on an unbalanced binary tree to effectively mitigate the target variable imbalance problem. In the allocation module, we formulate the quota allocation problem as a multiple-choice knapsack problem (MCKP) and develop an efficient solver to solve such large-scale problems involving tens of millions of ads. We performed extensive offline and online experiments to validate the superiority of our proposed framework, which increased cost by 9.34%.

Chongming Gao, Shijun Li, Wenqiang Lei et al.

The progress of recommender systems is hampered mainly by evaluation as it requires real-time interactions between humans and systems, which is too laborious and expensive. This issue is usually approached by utilizing the interaction history to conduct offline evaluation. However, existing datasets of user-item interactions are partially observed, leaving it unclear how and to what extent the missing interactions will influence the evaluation. To answer this question, we collect a fully-observed dataset from Kuaishou's online environment, where almost all 1,411 users have been exposed to all 3,327 items. To the best of our knowledge, this is the first real-world fully-observed data with millions of user-item interactions. With this unique dataset, we conduct a preliminary analysis of how the two factors - data density and exposure bias - affect the evaluation results of multi-round conversational recommendation. Our main discoveries are that the performance ranking of different methods varies with the two factors, and this effect can only be alleviated in certain cases by estimating missing interactions for user simulation. This demonstrates the necessity of the fully-observed dataset. We release the dataset and the pipeline implementation for evaluation at https://kuairec.com

Weicong Ding, Hanlin Tang, Jingshuo Feng et al.

Real-world recommendation systems often consist of two phases. In the first phase, multiple predictive models produce the probability of different immediate user actions. In the second phase, these predictions are aggregated according to a set of 'strategic parameters' to meet a diverse set of business goals, such as longer user engagement, higher revenue potential, or more community/network interactions. In addition to building accurate predictive models, it is also crucial to optimize this set of 'strategic parameters' so that primary goals are optimized while secondary guardrails are not hurt. In this setting with multiple and constrained goals, this paper discovers that a probabilistic strategic parameter regime can achieve better value compared to the standard regime of finding a single deterministic parameter. The new probabilistic regime is to learn the best distribution over strategic parameter choices and sample one strategic parameter from the distribution when each user visits the platform. To pursue the optimal probabilistic solution, we formulate the problem into a stochastic compositional optimization problem, in which the unbiased stochastic gradient is unavailable. Our approach is applied in a popular social network platform with hundreds of millions of daily users and achieves +0.22% lift of user engagement in a recommendation task and +1.7% lift in revenue in an advertising optimization scenario comparing to using the best deterministic parameter strategy.

Jinbo Song, Chao Chang, Fei Sun et al.

We present Graph Attention Collaborative Similarity Embedding (GACSE), a new recommendation framework that exploits collaborative information in the user-item bipartite graph for representation learning. Our framework consists of two parts: the first part is to learn explicit graph collaborative filtering information such as user-item association through embedding propagation with attention mechanism, and the second part is to learn implicit graph collaborative information such as user-user similarities and item-item similarities through auxiliary loss. We design a new loss function that combines BPR loss with adaptive margin and similarity loss for the similarities learning. Extensive experiments on three benchmarks show that our model is consistently better than the latest state-of-the-art models.

Jinbo Song, Chao Chang, Fei Sun et al.

Learning informative representations (aka. embeddings) of users and items is the core of modern recommender systems. Previous works exploit user-item relationships of one-hop neighbors in the user-item interaction graph to improve the quality of representation. Recently, the research of Graph Neural Network (GNN) for recommendation considers the implicit collaborative information of multi-hop neighbors to enrich the representation. However, most works of GNN for recommendation systems do not consider the relational information which implies the expression differences of different neighbors in the neighborhood explicitly. The influence of each neighboring item to the representation of the user's preference can be represented by the correlation between the item and neighboring items of the user. Symmetrically, for a given item, the correlation between one neighboring user and neighboring users can reflect the strength of signal about the item's characteristic. To modeling the implicit correlations of neighbors in graph embedding aggregating, we propose a Neighbor-Aware Graph Attention Network for recommendation task, termed NGAT4Rec. It employs a novel neighbor-aware graph attention layer that assigns different neighbor-aware attention coefficients to different neighbors of a given node by computing the attention among these neighbors pairwisely. Then NGAT4Rec aggregates the embeddings of neighbors according to the corresponding neighbor-aware attention coefficients to generate next layer embedding for every node. Furthermore, we combine more neighbor-aware graph attention layer to gather the influential signals from multi-hop neighbors. We remove feature transformation and nonlinear activation that proved to be useless on collaborative filtering. Extensive experiments on three benchmark datasets show that our model outperforms various state-of-the-art models consistently.

Shijun Li, Wenqiang Lei, Qingyun Wu et al.

Static recommendation methods like collaborative filtering suffer from the inherent limitation of performing real-time personalization for cold-start users. Online recommendation, e.g., multi-armed bandit approach, addresses this limitation by interactively exploring user preference online and pursuing the exploration-exploitation (EE) trade-off. However, existing bandit-based methods model recommendation actions homogeneously. Specifically, they only consider the items as the arms, being incapable of handling the item attributes, which naturally provide interpretable information of user's current demands and can effectively filter out undesired items. In this work, we consider the conversational recommendation for cold-start users, where a system can both ask the attributes from and recommend items to a user interactively. This important scenario was studied in a recent work. However, it employs a hand-crafted function to decide when to ask attributes or make recommendations. Such separate modeling of attributes and items makes the effectiveness of the system highly rely on the choice of the hand-crafted function, thus introducing fragility to the system. To address this limitation, we seamlessly unify attributes and items in the same arm space and achieve their EE trade-offs automatically using the framework of Thompson Sampling. Our Conversational Thompson Sampling (ConTS) model holistically solves all questions in conversational recommendation by choosing the arm with the maximal reward to play. Extensive experiments on three benchmark datasets show that ConTS outperforms the state-of-the-art methods Conversational UCB (ConUCB) and Estimation-Action-Reflection model in both metrics of success rate and average number of conversation turns.

Changhua Pei, Yi Zhang, Yongfeng Zhang et al.

Ranking is a core task in recommender systems, which aims at providing an ordered list of items to users. Typically, a ranking function is learned from the labeled dataset to optimize the global performance, which produces a ranking score for each individual item. However, it may be sub-optimal because the scoring function applies to each item individually and does not explicitly consider the mutual influence between items, as well as the differences of users' preferences or intents. Therefore, we propose a personalized re-ranking model for recommender systems. The proposed re-ranking model can be easily deployed as a follow-up modular after any ranking algorithm, by directly using the existing ranking feature vectors. It directly optimizes the whole recommendation list by employing a transformer structure to efficiently encode the information of all items in the list. Specifically, the Transformer applies a self-attention mechanism that directly models the global relationships between any pair of items in the whole list. We confirm that the performance can be further improved by introducing pre-trained embedding to learn personalized encoding functions for different users. Experimental results on both offline benchmarks and real-world online e-commerce systems demonstrate the significant improvements of the proposed re-ranking model.

Fei Sun, Jun Liu, Jian Wu et al.

Modeling users' dynamic and evolving preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks (e.g., Recurrent Neural Network) to encode users' historical interactions from left to right into hidden representations for making recommendations. Although these methods achieve satisfactory results, they often assume a rigidly ordered sequence which is not always practical. We argue that such left-to-right unidirectional architectures restrict the power of the historical sequence representations. For this purpose, we introduce a Bidirectional Encoder Representations from Transformers for sequential Recommendation (BERT4Rec). However, jointly conditioning on both left and right context in deep bidirectional model would make the training become trivial since each item can indirectly "see the target item". To address this problem, we train the bidirectional model using the Cloze task, predicting the masked items in the sequence by jointly conditioning on their left and right context. Comparing with predicting the next item at each position in a sequence, the Cloze task can produce more samples to train a more powerful bidirectional model. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.

Changhua Pei, Xinru Yang, Qing Cui et al.

Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-$k$ recommendation lists in terms of precision, recall, MAP, etc. However, an important expectation for commercial recommendation systems is to improve the final revenue/profit of the system. Traditional recommendation targets such as rating prediction and top-$k$ recommendation are not directly related to this goal. In this work, we blend the fundamental concepts in online advertising and micro-economics into personalized recommendation for profit maximization. Specifically, we propose value-aware recommendation based on reinforcement learning, which directly optimizes the economic value of candidate items to generate the recommendation list. In particular, we generalize the basic concept of click conversion rate (CVR) in computational advertising into the conversation rate of an arbitrary user action (XVR) in E-commerce, where the user actions can be clicking, adding to cart, adding to wishlist, etc. In this way, each type of user action is mapped to its monetized economic value. Economic values of different user actions are further integrated as the reward of a ranking list, and reinforcement learning is used to optimize the recommendation list for the maximum total value. Experimental results in both offline benchmarks and online commercial systems verified the improved performance of our framework, in terms of both traditional top-$k$ ranking tasks and the economic profits of the system.