Nour Jedidi

Nour Jedidi, Yung-Sung Chuang, Leslie Shing et al.

Building effective dense retrieval systems remains difficult when relevance supervision is not available. Recent work has looked to overcome this challenge by using a Large Language Model (LLM) to generate hypothetical documents that can be used to find the closest real document. However, this approach relies solely on the LLM to have domain-specific knowledge relevant to the query, which may not be practical. Furthermore, generating hypothetical documents can be inefficient as it requires the LLM to generate a large number of tokens for each query. To address these challenges, we introduce Real Document Embeddings from Relevance Feedback (ReDE-RF). Inspired by relevance feedback, ReDE-RF proposes to re-frame hypothetical document generation as a relevance estimation task, using an LLM to select which documents should be used for nearest neighbor search. Through this re-framing, the LLM no longer needs domain-specific knowledge but only needs to judge what is relevant. Additionally, relevance estimation only requires the LLM to output a single token, thereby improving search latency. Our experiments show that ReDE-RF consistently surpasses state-of-the-art zero-shot dense retrieval methods across a wide range of low-resource retrieval datasets while also making significant improvements in latency per-query.

Khaled Boughanmi, Kamel Jedidi, Nour Jedidi

This research proposes a systematic, large language model (LLM) approach for extracting product and service attributes, features, and associated sentiments from customer reviews. Grounded in marketing theory, the framework distinguishes perceptual attributes from actionable features, producing interpretable and managerially actionable insights. We apply the methodology to 20,000 Yelp reviews of Starbucks stores and evaluate eight prompt variants on a random subset of reviews. Model performance is assessed through agreement with human annotations and predictive validity for customer ratings. Results show high consistency between LLMs and human coders and strong predictive validity, confirming the reliability of the approach. Human coders required a median of six minutes per review, whereas the LLM processed each in two seconds, delivering comparable insights at a scale unattainable through manual coding. Managerially, the analysis identifies attributes and features that most strongly influence customer satisfaction and their associated sentiments, enabling firms to pinpoint "joy points," address "pain points," and design targeted interventions. We demonstrate how structured review data can power an actionable marketing dashboard that tracks sentiment over time and across stores, benchmarks performance, and highlights high-leverage features for improvement. Simulations indicate that enhancing sentiment for key service features could yield 1-2% average revenue gains per store.