Kailash Thiyagarajan

h-index16
2papers

2 Papers

35.0IRMay 14
Fortress: A Case Study in Stabilizing Search Recommendations via Temporal Data Augmentation and Feature Pruning

Milind Pandurang Jagre, Jia Huang, Dayvid V. R. Oliveira et al.

In search and recommendation systems, predictive models often suffer from temporal instability when certain input features introduce volatility in output scores. This instability can degrade model reliability and user experience especially in multi-stage systems where consistent predictions are critical for downstream decision making. We introduce Fortress, a general framework for enhancing model stability and accuracy by identifying and pruning features that contribute to inconsistent prediction scores over time. Fortress leverages historical snapshots temporally partitioned datasets capturing score fluctuations for the same entity across periods and follows a four-step process: (1) collect historical snapshots, (2) identify samples with unstable predictions, (3) isolate and remove instability-inducing features, and (4) retrain models using only stable features. While semantic features from LLMs and BERT-based models improve generalization, they often lack full query or entity coverage. Engagement-based features offer strong predictive power but tend to introduce temporal instability. Fortress mitigates this trade-off by suppressing the volatility of engagement signals while retaining their predictive value leading to more stable and accurate models. We validate Fortress on a query-to-app relevance model in a large-scale app marketplace. Offline experiments demonstrate notable improvements in prediction stability (measured by Coefficient of Variation) and classification performance (measured by PR-AUC).

CVFeb 28, 2024
Automatic Creative Selection with Cross-Modal Matching

Alex Kim, Jia Huang, Rob Monarch et al.

Application developers advertise their Apps by creating product pages with App images, and bidding on search terms. It is then crucial for App images to be highly relevant with the search terms. Solutions to this problem require an image-text matching model to predict the quality of the match between the chosen image and the search terms. In this work, we present a novel approach to matching an App image to search terms based on fine-tuning a pre-trained LXMERT model. We show that compared to the CLIP model and a baseline using a Transformer model for search terms, and a ResNet model for images, we significantly improve the matching accuracy. We evaluate our approach using two sets of labels: advertiser associated (image, search term) pairs for a given application, and human ratings for the relevance between (image, search term) pairs. Our approach achieves 0.96 AUC score for advertiser associated ground truth, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 8% and 14%. For human labeled ground truth, our approach achieves 0.95 AUC score, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 16% and 17%.