Jufeng Chen

Yindu Su, Huike Zou, Lin Sun et al.

Product Attribute Value Identification (PAVI) involves identifying attribute values from product profiles, a key task for improving product search, recommendation, and business analytics on e-commerce platforms. However, existing PAVI methods face critical challenges, such as inferring implicit values, handling out-of-distribution (OOD) values, and producing normalized outputs. To address these limitations, we introduce Taxonomy-Aware Contrastive Learning Retrieval (TACLR), the first retrieval-based method for PAVI. TACLR formulates PAVI as an information retrieval task by encoding product profiles and candidate values into embeddings and retrieving values based on their similarity. It leverages contrastive training with taxonomy-aware hard negative sampling and employs adaptive inference with dynamic thresholds. TACLR offers three key advantages: (1) it effectively handles implicit and OOD values while producing normalized outputs; (2) it scales to thousands of categories, tens of thousands of attributes, and millions of values; and (3) it supports efficient inference for high-load industrial deployment. Extensive experiments on proprietary and public datasets validate the effectiveness and efficiency of TACLR. Further, it has been successfully deployed on the real-world e-commerce platform Xianyu, processing millions of product listings daily with frequently updated, large-scale attribute taxonomies. We release the code to facilitate reproducibility and future research at https://github.com/SuYindu/TACLR.

Shuzhi Cao, Rong Chen, Ailong He et al.

In search systems, effectively coordinating the two core objectives of search relevance matching and click-through rate (CTR) prediction is crucial for discovering users' interests and enhancing platform revenue. In our prior work PRECTR, we proposed a unified framework to integrate these two subtasks,thereby eliminating their inconsistency and leading to mutual benefit.However, our previous work still faces three main challenges. First, low-active users and new users have limited search behavioral data, making it difficult to achieve effective personalized relevance preference modeling. Second, training data for ranking models predominantly come from high-relevance exposures, creating a distribution mismatch with the broader candidate space in coarse-ranking, leading to generalization bias. Third, due to the latency constraint, the original model employs an Emb+MLP architecture with a frozen BERT encoder, which prevents joint optimization and creates misalignment between representation learning and CTR fine-tuning. To solve these issues, we further reinforce our method and propose PRECTR-V2. Specifically, we mitigate the low-activity users' sparse behavior problem by mining global relevance preferences under the specific query, which facilitates effective personalized relevance modeling for cold-start scenarios. Subsequently, we construct hard negative samples through embedding noise injection and relevance label reconstruction, and optimize their relative ranking against positive samples via pairwise loss, thereby correcting exposure bias. Finally, we pretrain a lightweight transformer-based encoder via knowledge distillation from LLM and SFT on the text relevance classification task. This encoder replaces the frozen BERT module, enabling better adaptation to CTR fine-tuning and advancing beyond the traditional Emb+MLP paradigm.

Kang Chen, Qingheng Zhang, Chengbao Lian et al.

Unlike professional Business-to-Consumer (B2C) e-commerce platforms (e.g., Amazon), Consumer-to-Consumer (C2C) platforms (e.g., Facebook marketplace) are mainly targeting individual sellers who usually lack sufficient experience in e-commerce. Individual sellers often struggle to compose proper descriptions for selling products. With the recent advancement of Multimodal Large Language Models (MLLMs), we attempt to integrate such state-of-the-art generative AI technologies into the product listing process. To this end, we develop IPL, an Intelligent Product Listing tool tailored to generate descriptions using various product attributes such as category, brand, color, condition, etc. IPL enables users to compose product descriptions by merely uploading photos of the selling product. More importantly, it can imitate the content style of our C2C platform Xianyu. This is achieved by employing domain-specific instruction tuning on MLLMs and adopting the multi-modal Retrieval-Augmented Generation (RAG) process. A comprehensive empirical evaluation demonstrates that the underlying model of IPL significantly outperforms the base model in domain-specific tasks while producing less hallucination. IPL has been successfully deployed in our production system, where 72% of users have their published product listings based on the generated content, and those product listings are shown to have a quality score 5.6% higher than those without AI assistance.

Dexin Kong, Xu Yan, Ming Chen et al.

Different from traditional Business-to-Consumer e-commerce platforms~(e.g., Amazon), online fleamarket platforms~(e.g., Craigslist) mainly focus on individual sellers who are lack of time investment and business proficiency. Individual sellers often struggle with the bargaining process and thus the deal is unaccomplished. Recent advancements in Large Language Models(LLMs) demonstrate huge potential in various dialogue tasks, but those tasks are mainly in the form of passively following user's instruction. Bargaining, as a form of proactive dialogue task, represents a distinct art of dialogue considering the dynamism of environment and uncertainty of adversary strategies. In this paper, we propose an LLM-empowered bargaining agent designed for online fleamarket platform sellers, named as FishBargain. Specifically, FishBargain understands the chat context and product information, chooses both action and language skill considering possible adversary actions and generates utterances. FishBargain has been tested by thousands of individual sellers on one of the largest online fleamarket platforms~(Xianyu) in China. Both qualitative and quantitative experiments demonstrate that FishBargain can effectively help sellers make more deals.

Haiyang Yang, Qinye Xie, Qingheng Zhang et al.

Structured representation of product information is a major bottleneck for the efficiency of e-commerce platforms, especially in second-hand ecommerce platforms. Currently, most product information are organized based on manually curated product categories and attributes, which often fail to adequately cover long-tail products and do not align well with buyer preference. To address these problems, we propose \textbf{G}enerative \textbf{S}emantic \textbf{I}n\textbf{D}exings (GSID), a data-driven approach to generate product structured representations. GSID consists of two key components: (1) Pre-training on unstructured product metadata to learn in-domain semantic embeddings, and (2) Generating more effective semantic codes tailored for downstream product-centric applications. Extensive experiments are conducted to validate the effectiveness of GSID, and it has been successfully deployed on the real-world e-commerce platform, achieving promising results on product understanding and other downstream tasks.

Jianyu Guan, Zongming Yin, Tianyi Zhang et al.

In recent years, the recommendation content on e-commerce platforms has become increasingly rich -- a single user feed may contain multiple entities, such as selling products, short videos, and content posts. To deal with the multi-entity recommendation problem, an intuitive solution is to adopt the shared-network-based architecture for joint training. The idea is to transfer the extracted knowledge from one type of entity (source entity) to another (target entity). However, different from the conventional same-entity cross-domain recommendation, multi-entity knowledge transfer encounters several important issues: (1) data distributions of the source entity and target entity are naturally different, making the shared-network-based joint training susceptible to the negative transfer issue, (2) more importantly, the corresponding feature schema of each entity is not exactly aligned (e.g., price is an essential feature for selling product while missing for content posts), making the existing methods no longer appropriate. Recent researchers have also experimented with the pre-training and fine-tuning paradigm. Again, they only consider the scenarios with the same entity type and feature systems, which is inappropriate in our case. To this end, we design a pre-training & fine-tuning based Multi-entity Knowledge Transfer framework called MKT. MKT utilizes a multi-entity pre-training module to extract transferable knowledge across different entities. In particular, a feature alignment module is first applied to scale and align different feature schemas. Afterward, a couple of knowledge extractors are employed to extract the common and entity-specific knowledge. In the end, the extracted common knowledge is adopted for target entity model training. Through extensive offline and online experiments, we demonstrated the superiority of MKT over multiple State-Of-The-Art methods.

Zhihao Lv, Longtao Zhang, Ailong He et al.

Recommendation systems are essential for personalizing e-commerce shopping experiences. Among these, Trigger-Induced Recommendation (TIR) has emerged as a key scenario, which utilizes a trigger item (explicitly represents a user's instantaneous interest), enabling precise, real-time recommendations. Although several trigger-based techniques have been proposed, most of them struggle to address the intent myopia issue, that is, a recommendation system overemphasizes the role of trigger items and narrowly focuses on suggesting commodities that are highly relevant to trigger items. Meanwhile, existing methods rely on collaborative behavior patterns between trigger and recommended items to identify the user's preferences, yet the sparsity of ID-based interaction restricts their effectiveness. To this end, we propose the Deep Adaptive Intent-Aware Network (DAIAN) that dynamically adapts to users' intent preferences. In general, we first extract the users' personalized intent representations by analyzing the correlation between a user's click and the trigger item, and accordingly retrieve the user's related historical behaviors to mine the user's diverse intent. Besides, sparse collaborative behaviors constrain the performance in capturing items associated with user intent. Hence, we reinforce similarity by leveraging a hybrid enhancer with ID and semantic information, followed by adaptive selection based on varying intents. Experimental results on public datasets and our industrial e-commerce datasets demonstrate the effectiveness of DAIAN.

Hairu Wang, Sheng You, Qiheng Zhang et al.

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote\{Xianyu is China's largest second-hand e-commerce platform.\}, significantly outperforming the previous pricing method. Under the same 30\% product coverage, it raises the static adoption rate (SAR) from 40\% to 72\%, and maintains a strong SAR of 47\% even at 90\% recall.

Huike Zou, Haiyang Yang, Yindu Su et al.

Identifying attribute values from product profiles is a key task for improving product search, recommendation, and business analytics on e-commerce platforms, which we called Product Attribute Value Identification (PAVI) . However, existing PAVI methods face critical challenges, such as cascading errors, inability to handle out-of-distribution (OOD) attribute values, and lack of generalization capability. To address these limitations, we introduce Multi-Value-Product Retrieval-Augmented Generation (MVP-RAG), combining the strengths of retrieval, generation, and classification paradigms. MVP-RAG defines PAVI as a retrieval-generation task, where the product title description serves as the query, and products and attribute values act as the corpus. It first retrieves similar products of the same category and candidate attribute values, and then generates the standardized attribute values. The key advantages of this work are: (1) the proposal of a multi-level retrieval scheme, with products and attribute values as distinct hierarchical levels in PAVI domain (2) attribute value generation of large language model to significantly alleviate the OOD problem and (3) its successful deployment in a real-world industrial environment. Extensive experimental results demonstrate that MVP-RAG performs better than the state-of-the-art baselines.

Issue Yishu Wang, Kakam Chong, Xiaofeng Wang et al.

In online second-hand marketplaces, multi-turn bargaining is a crucial part of seller-buyer interactions. Large Language Models (LLMs) can act as seller agents, negotiating with buyers on behalf of sellers under given business constraints. A critical ability for such agents is to track and accurately interpret cumulative buyer intents across long negotiations, which directly impacts bargaining effectiveness. We introduce a multi-turn evaluation framework for measuring the bargaining ability of seller agents in e-commerce dialogues. The framework tests whether an agent can extract and track buyer intents. Our contributions are: (1) a large-scale e-commerce bargaining benchmark spanning 622 categories, 9,892 products, and 3,014 tasks; (2) a turn-level evaluation framework grounded in Theory of Mind (ToM) with annotated buyer intents, moving beyond outcome-only metrics; and (3) an automated pipeline that extracts reliable intent from massive dialogue data.

Rong Chen, Shuzhi Cao, Ailong He et al.

The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may better match user interest. Prior research typically develops two models to predict the CTR and search relevance separately, then ranking candidate items based on the fusion of the two outputs. However, such a divide-and-conquer paradigm creates the inconsistency between different models. Meanwhile, the search relevance model mainly concentrates on the degree of objective text matching while neglecting personalized differences among different users, leading to restricted model performance. To tackle these issues, we propose a unified Personalized Search RElevance Matching and CTR Prediction Fusion Model(PRECTR). Specifically, based on the conditional probability fusion mechanism, PRECTR integrates the CTR prediction and search relevance matching into one framework to enhance the interaction and consistency of the two modules. However, directly optimizing CTR binary classification loss may bring challenges to the fusion model's convergence and indefinitely promote the exposure of items with high CTR, regardless of their search relevance. Hence, we further introduce two-stage training and semantic consistency regularization to accelerate the model's convergence and restrain the recommendation of irrelevant items. Finally, acknowledging that different users may have varied relevance preferences, we assessed current users' relevance preferences by analyzing past users' preferences for similar queries and tailored incentives for different candidate items accordingly. Extensive experimental results on our production dataset and online A/B testing demonstrate the effectiveness and superiority of our proposed PRECTR method.