Saketh Reddy Karra

Saketh Reddy Karra, Son The Nguyen, Theja Tulabandhula

Technology for open-ended language generation, a key application of artificial intelligence, has advanced to a great extent in recent years. Large-scale language models, which are trained on large corpora of text, are being used in a wide range of applications everywhere, from virtual assistants to conversational bots. While these language models output fluent text, existing research shows that these models can and do capture human biases. Many of these biases, especially those that could potentially cause harm, are being well-investigated. On the other hand, studies that infer and change human personality traits inherited by these models have been scarce or non-existent. Our work seeks to address this gap by exploring the personality traits of several large-scale language models designed for open-ended text generation and the datasets used for training them. We build on the popular Big Five factors and develop robust methods that quantify the personality traits of these models and their underlying datasets. In particular, we trigger the models with a questionnaire designed for personality assessment and subsequently classify the text responses into quantifiable traits using a Zero-shot classifier. Our estimation scheme sheds light on an important anthropomorphic element found in such AI models and can help stakeholders decide how they should be applied as well as how society could perceive them. Additionally, we examined approaches to alter these personalities, adding to our understanding of how AI models can be adapted to specific contexts.

Saketh Reddy Karra, Theja Tulabandhula

Assortment planning, integral to multiple commercial offerings, is a key problem studied in e-commerce and retail settings. Numerous variants of the problem along with their integration into business solutions have been thoroughly investigated in the existing literature. However, the nuanced complexities of in-store planning and a lack of optimization proficiency among store planners with strong domain expertise remain largely overlooked. These challenges frequently necessitate collaborative efforts with multiple stakeholders which often lead to prolonged decision-making processes and significant delays. To mitigate these challenges and capitalize on the advancements of Large Language Models (LLMs), we propose an interactive assortment planning framework, InteraSSort that augments LLMs with optimization tools to assist store planners in making decisions through interactive conversations. Specifically, we develop a solution featuring a user-friendly interface that enables users to express their optimization objectives as input text prompts to InteraSSort and receive tailored optimized solutions as output. Our framework extends beyond basic functionality by enabling the inclusion of additional constraints through interactive conversation, facilitating precise and highly customized decision-making. Extensive experiments demonstrate the effectiveness of our framework and potential extensions to a broad range of operations management challenges.

Saketh Reddy Karra, Theja Tulabandhula

Weblogs, comprised of records detailing user activities on any website, offer valuable insights into user preferences, behavior, and interests. Numerous recommendation algorithms, employing strategies such as collaborative filtering, content-based filtering, and hybrid methods, leverage the data mined through these weblogs to provide personalized recommendations to users. Despite the abundance of information available in these weblogs, identifying and extracting pertinent information and key features from them necessitate extensive engineering endeavors. The intricate nature of the data also poses a challenge for interpretation, especially for non-experts. In this study, we introduce a sophisticated and interactive recommendation framework denoted as InteraRec, which diverges from conventional approaches that exclusively depend on weblogs for recommendation generation. InteraRec framework captures high-frequency screenshots of web pages as users navigate through a website. Leveraging state-of-the-art multimodal large language models (MLLMs), it extracts valuable insights into user preferences from these screenshots by generating a textual summary based on predefined keywords. Subsequently, an LLM-integrated optimization setup utilizes this summary to generate tailored recommendations. Through our experiments, we demonstrate the effectiveness of InteraRec in providing users with valuable and personalized offerings. Furthermore, we explore the integration of session-based recommendation systems into the InteraRec framework, aiming to enhance its overall performance. Finally, we curate a new dataset comprising of screenshots from product web pages on the Amazon website for the validation of the InteraRec framework. Detailed experiments demonstrate the efficacy of the InteraRec framework in delivering valuable and personalized recommendations tailored to individual user preferences.

Saketh Reddy Karra, Theja Tulabandhula

We address the problem of maximizing user engagement with content (in the form of like, reply, retweet, and retweet with comments)on the Twitter platform. We formulate the engagement forecasting task as a multi-label classification problem that captures choice behavior on an unsupervised clustering of tweet-topics. We propose a neural network architecture that incorporates user engagement history and predicts choice conditional on this context. We study the impact of recommend-ing tweets on engagement outcomes by solving an appropriately defined sweet optimization problem based on the proposed model using a large dataset obtained from Twitter.

Theja Tulabandhula, Deeksha Sinha, Saketh Reddy Karra et al.

We study the problem of modeling purchase of multiple products and utilizing it to display optimized recommendations for online retailers and e-commerce platforms. We present a parsimonious multi-purchase family of choice models called the Bundle-MVL-K family, and develop a binary search based iterative strategy that efficiently computes optimized recommendations for this model. We establish the hardness of computing optimal recommendation sets, and derive several structural properties of the optimal solution that aid in speeding up computation. This is one of the first attempts at operationalizing multi-purchase class of choice models. We show one of the first quantitative links between modeling multiple purchase behavior and revenue gains. The efficacy of our modeling and optimization techniques compared to competing solutions is shown using several real world datasets on multiple metrics such as model fitness, expected revenue gains and run-time reductions. For example, the expected revenue benefit of taking multiple purchases into account is observed to be $\sim5\%$ in relative terms for the Ta Feng and UCI shopping datasets, when compared to the MNL model for instances with $\sim 1500$ products. Additionally, across $6$ real world datasets, the test log-likelihood fits of our models are on average $17\%$ better in relative terms. Our work contributes to the study multi-purchase decisions, analyzing consumer demand and the retailers optimization problem. The simplicity of our models and the iterative nature of our optimization technique allows practitioners meet stringent computational constraints while increasing their revenues in practical recommendation applications at scale, especially in e-commerce platforms and other marketplaces.