Zhiyu Mou

Zhiyu Mou, Jun Liu, Xiang Yun et al.

In this paper, we study the cluster head detection problem of a two-level unmanned aerial vehicle (UAV) swarm network (USNET) with multiple UAV clusters, where the inherent follow strategy (IFS) of low-level follower UAVs (FUAVs) with respect to high-level cluster head UAVs (HUAVs) is unknown. We first propose a graph attention self-supervised learning algorithm (GASSL) to detect the HUAVs of a single UAV cluster, where the GASSL can fit the IFS at the same time. Then, to detect the HUAVs in the USNET with multiple UAV clusters, we develop a multi-cluster graph attention self-supervised learning algorithm (MC-GASSL) based on the GASSL. The MC-GASSL clusters the USNET with a gated recurrent unit (GRU)-based metric learning scheme and finds the HUAVs in each cluster with GASSL. Numerical results show that the GASSL can detect the HUAVs in single UAV clusters obeying various kinds of IFSs with over 98% average accuracy. The simulation results also show that the clustering purity of the USNET with MC-GASSL exceeds that with traditional clustering algorithms by at least 10% average. Furthermore, the MC-GASSL can efficiently detect all the HUAVs in USNETs with various IFSs and cluster numbers with low detection redundancies.

Zhiyu Mou, Yusen Huo, Rongquan Bai et al.

Recently, auto-bidding technique has become an essential tool to increase the revenue of advertisers. Facing the complex and ever-changing bidding environments in the real-world advertising system (RAS), state-of-the-art auto-bidding policies usually leverage reinforcement learning (RL) algorithms to generate real-time bids on behalf of the advertisers. Due to safety concerns, it was believed that the RL training process can only be carried out in an offline virtual advertising system (VAS) that is built based on the historical data generated in the RAS. In this paper, we argue that there exists significant gaps between the VAS and RAS, making the RL training process suffer from the problem of inconsistency between online and offline (IBOO). Firstly, we formally define the IBOO and systematically analyze its causes and influences. Then, to avoid the IBOO, we propose a sustainable online RL (SORL) framework that trains the auto-bidding policy by directly interacting with the RAS, instead of learning in the VAS. Specifically, based on our proof of the Lipschitz smooth property of the Q function, we design a safe and efficient online exploration (SER) policy for continuously collecting data from the RAS. Meanwhile, we derive the theoretical lower bound on the safety of the SER policy. We also develop a variance-suppressed conservative Q-learning (V-CQL) method to effectively and stably learn the auto-bidding policy with the collected data. Finally, extensive simulated and real-world experiments validate the superiority of our approach over the state-of-the-art auto-bidding algorithm.

Yiqin Lv, Zhiyu Mou, Miao Xu et al. · tsinghua

In online advertising, heterogeneous advertiser requirements give rise to numerous customized bidding tasks that are typically optimized independently, resulting in extensive computation and limited data efficiency. Multi-task learning offers a principled framework to train these tasks jointly through shared representations. However, existing multi-task optimization strategies are primarily guided by training dynamics and often generalize poorly in volatile bidding environments. To this end, we present Validation-Aligned Multi-task Optimization (VAMO), which adaptively assigns task weights based on the alignment between per-task training gradients and a held-out validation gradient, thereby steering updates toward validation improvement and better matching deployment objectives. We further equip the framework with a periodicity-aware temporal module and couple it with an advanced generative auto-bidding backbone to enhance cross-task transfer of seasonal structure and strengthen bidding performance. Meanwhile, we provide theoretical insights into the proposed method, e.g., convergence guarantee and alignment analysis. Extensive experiments on both simulated and large-scale real-world advertising systems consistently demonstrate significant improvements over typical baselines, illuminating the effectiveness of the proposed approach.

Zhiyu Mou, Yiqin Lv, Miao Xu et al.

Auto-bidding serves as a critical tool for advertisers to improve their advertising performance. Recent progress has demonstrated that AI-Generated Bidding (AIGB), which learns a conditional generative planner from offline data, achieves superior performance compared to typical offline reinforcement learning (RL)-based auto-bidding methods. However, existing AIGB methods still face a performance bottleneck due to their inherent inability to explore beyond the static offline dataset. To address this, we propose {AIGB-Pearl} (\emph{{P}lanning with {E}valu{A}tor via RL}), a novel method that integrates generative planning and policy optimization. The core of AIGB-Pearl lies in constructing a trajectory evaluator for scoring generation quality and designing a provably sound KL-Lipschitz-constrained score maximization scheme to ensure safe and efficient exploration beyond the offline dataset. A practical algorithm incorporating the synchronous coupling technique is further devised to ensure the model regularity required by the proposed scheme. Extensive experiments on both simulated and real-world advertising systems demonstrate the state-of-the-art performance of our approach.

Zhiyu Mou, Miao Xu, Wei Chen et al.

Reinforcement learning (RL) for auto-bidding has shifted from using simplistic offline simulators (Simulation-based RL Bidding, SRLB) to offline RL on fixed real datasets (Offline RL Bidding, ORLB). However, ORLB policies are limited by the dataset's state space coverage, offering modest gains. While SRLB expands state coverage, its simulator-reality gap risks misleading policies. This paper introduces Model-based RL Bidding (MRLB), which learns an environment model from real data to bridge this gap. MRLB trains policies using both real and model-generated data, expanding state coverage beyond ORLB. To ensure model reliability, we propose: 1) A permutation equivariant model architecture for better generalization, and 2) A robust offline Q-learning method that pessimistically penalizes model errors. These form the Permutation Equivariant Model-based Offline RL (PE-MORL) algorithm. Real-world experiments show that PE-MORL outperforms state-of-the-art auto-bidding methods.

Zhiyu Mou, Miao Xu, Rongquan Bai et al.

Many online advertising platforms provide advertisers with auto-bidding services to enhance their advertising performance. However, most existing auto-bidding algorithms fail to accurately capture the auto-bidding problem formulation that the platform truly faces, let alone solve it. Actually, we argue that the platform should try to help optimize each advertiser's performance to the greatest extent -- which makes $ε$-Nash Equilibrium ($ε$-NE) a necessary solution concept -- while maximizing the social welfare of all the advertisers for the platform's long-term value. Based on this, we introduce the \emph{Nash-Equilibrium Constrained Bidding} (NCB), a new formulation of the auto-bidding problem from the platform's perspective. Specifically, it aims to maximize the social welfare of all advertisers under the $ε$-NE constraint. However, the NCB problem presents significant challenges due to its constrained bi-level structure and the typically large number of advertisers involved. To address these challenges, we propose a \emph{Bi-level Policy Gradient} (BPG) framework with theoretical guarantees. Notably, its computational complexity is independent of the number of advertisers, and the associated gradients are straightforward to compute. Extensive simulated and real-world experiments validate the effectiveness of the BPG framework.

Zhiyu Mou, Feifei Gao, Jun Liu et al.

In this paper, we study the self-healing problem of unmanned aerial vehicle (UAV) swarm network (USNET) that is required to quickly rebuild the communication connectivity under unpredictable external disruptions (UEDs). Firstly, to cope with the one-off UEDs, we propose a graph convolutional neural network (GCN) and find the recovery topology of the USNET in an on-line manner. Secondly, to cope with general UEDs, we develop a GCN based trajectory planning algorithm that can make UAVs rebuild the communication connectivity during the self-healing process. We also design a meta learning scheme to facilitate the on-line executions of the GCN. Numerical results show that the proposed algorithms can rebuild the communication connectivity of the USNET more quickly than the existing algorithms under both one-off UEDs and general UEDs. The simulation results also show that the meta learning scheme can not only enhance the performance of the GCN but also reduce the time complexity of the on-line executions.