Lukasz Heldt

Anima Singh, Trung Vu, Nikhil Mehta et al.

Randomly-hashed item ids are used ubiquitously in recommendation models. However, the learned representations from random hashing prevents generalization across similar items, causing problems of learning unseen and long-tail items, especially when item corpus is large, power-law distributed, and evolving dynamically. In this paper, we propose using content-derived features as a replacement for random ids. We show that simply replacing ID features with content-based embeddings can cause a drop in quality due to reduced memorization capability. To strike a good balance of memorization and generalization, we propose to use Semantic IDs -- a compact discrete item representation learned from frozen content embeddings using RQ-VAE that captures the hierarchy of concepts in items -- as a replacement for random item ids. Similar to content embeddings, the compactness of Semantic IDs poses a problem of easy adaption in recommendation models. We propose novel methods for adapting Semantic IDs in industry-scale ranking models, through hashing sub-pieces of of the Semantic-ID sequences. In particular, we find that the SentencePiece model that is commonly used in LLM tokenization outperforms manually crafted pieces such as N-grams. To the end, we evaluate our approaches in a real-world ranking model for YouTube recommendations. Our experiments demonstrate that Semantic IDs can replace the direct use of video IDs by improving the generalization ability on new and long-tail item slices without sacrificing overall model quality.

Zhengyang Su, Isay Katsman, Yueqi Wang et al.

Generative retrieval has emerged as a powerful paradigm for LLM-based recommendation. However, industrial recommender systems often benefit from restricting the output space to a constrained subset of items based on business logic (e.g. enforcing content freshness or product category), which standard autoregressive decoding cannot natively support. Moreover, existing constrained decoding methods that make use of prefix trees (Tries) incur severe latency penalties on hardware accelerators (TPUs/GPUs). In this work, we introduce STATIC (Sparse Transition Matrix-Accelerated Trie Index for Constrained Decoding), an efficient and scalable constrained decoding technique designed specifically for high-throughput LLM-based generative retrieval on TPUs/GPUs. By flattening the prefix tree into a static Compressed Sparse Row (CSR) matrix, we transform irregular tree traversals into fully vectorized sparse matrix operations, unlocking massive efficiency gains on hardware accelerators. We deploy STATIC on a large-scale industrial video recommendation platform serving billions of users. STATIC produces significant product metric impact with minimal latency overhead (0.033 ms per step and 0.25% of inference time), achieving a 948x speedup over a CPU trie implementation and a 47-1033x speedup over a hardware-accelerated binary-search baseline. Furthermore, the runtime overhead of STATIC remains extremely low across a wide range of practical configurations. To the best of our knowledge, STATIC enables the first production-scale deployment of strictly constrained generative retrieval. In addition, evaluation on academic benchmarks demonstrates that STATIC can considerably improve cold-start performance for generative retrieval. Our code is available at https://github.com/youtube/static-constraint-decoding.

Xinyang Yi, Shao-Chuan Wang, Ruining He et al.

The last decade has witnessed many successes of deep learning-based models for industry-scale recommender systems. These models are typically trained offline in a batch manner. While being effective in capturing users' past interactions with recommendation platforms, batch learning suffers from long model-update latency and is vulnerable to system biases, making it hard to adapt to distribution shift and explore new items or user interests. Although online learning-based approaches (e.g., multi-armed bandits) have demonstrated promising theoretical results in tackling these challenges, their practical real-time implementation in large-scale recommender systems remains limited. First, the scalability of online approaches in servicing a massive online traffic while ensuring timely updates of bandit parameters poses a significant challenge. Additionally, exploring uncertainty in recommender systems can easily result in unfavorable user experience, highlighting the need for devising intricate strategies that effectively balance the trade-off between exploitation and exploration. In this paper, we introduce Online Matching: a scalable closed-loop bandit system learning from users' direct feedback on items in real time. We present a hybrid "offline + online" approach for constructing this system, accompanied by a comprehensive exposition of the end-to-end system architecture. We propose Diag-LinUCB -- a novel extension of the LinUCB algorithm -- to enable distributed updates of bandits parameter in a scalable and timely manner. We conduct live experiments in YouTube and show that Online Matching is able to enhance the capabilities of fresh content discovery and item exploration in the present platform.

Flavien Prost, Ben Packer, Jilin Chen et al.

There has been a flurry of research in recent years on notions of fairness in ranking and recommender systems, particularly on how to evaluate if a recommender allocates exposure equally across groups of relevant items (also known as provider fairness). While this research has laid an important foundation, it gave rise to different approaches depending on whether relevant items are compared per-user/per-query or aggregated across users. Despite both being established and intuitive, we discover that these two notions can lead to opposite conclusions, a form of Simpson's Paradox. We reconcile these notions and show that the tension is due to differences in distributions of users where items are relevant, and break down the important factors of the user's recommendations. Based on this new understanding, practitioners might be interested in either notions, but might face challenges with the per-user metric due to partial observability of the relevance and user satisfaction, typical in real-world recommenders. We describe a technique based on distribution matching to estimate it in such a scenario. We demonstrate on simulated and real-world recommender data the effectiveness and usefulness of such an approach.

Yi Wu, Daryl Chang, Jennifer She et al.

We present the Learned Ranking Function (LRF), a system that takes short-term user-item behavior predictions as input and outputs a slate of recommendations that directly optimizes for long-term user satisfaction. Most previous work is based on optimizing the hyperparameters of a heuristic function. We propose to model the problem directly as a slate optimization problem with the objective of maximizing long-term user satisfaction. We also develop a novel constraint optimization algorithm that stabilizes objective trade-offs for multi-objective optimization. We evaluate our approach with live experiments and describe its deployment on YouTube.

Neha Verma, Nikhil Mehta, Shao-Chuan Wang et al.

Despite the rapid advancements in large language model (LLM) development, fine-tuning them for specific tasks often results in the catastrophic forgetting of their general, language-based reasoning abilities. This work investigates and addresses this challenge in the context of the Generative Retrieval (GenRetrieval) task. During GenRetrieval fine-tuning, we find this forgetting occurs rapidly and correlates with the distance between the fine-tuned and original model parameters. Given these observations, we propose ORBIT, a novel approach that actively tracks the distance between fine-tuned and initial model weights, and uses a weight averaging strategy to constrain model drift during GenRetrieval fine-tuning when this inter-model distance exceeds a maximum threshold. Our results show that ORBIT retains substantial text and retrieval performance by outperforming both common continual learning baselines and related regularization methods that also employ weight averaging.

Daryl Chang, Yi Wu, Jennifer She et al.

Recommender systems often must maximize a primary objective while ensuring secondary ones satisfy minimum thresholds, or "guardrails." This is critical for maintaining a consistent user experience and platform ecosystem, but enforcing these guardrails despite orthogonal system changes is challenging and often requires manual hyperparameter tuning. We introduce the Automated Constraint Targeting (ACT) framework, which automatically finds the minimal set of hyperparameter changes needed to satisfy these guardrails. ACT uses an offline pairwise evaluation on unbiased data to find solutions and continuously retrains to adapt to system and user behavior changes. We empirically demonstrate its efficacy and describe its deployment in a large-scale production environment.

Haochen Wang, Yi Wu, Daryl Chang et al.

Optimizing large-scale machine learning systems, such as recommendation models for global video platforms, requires navigating a massive hyperparameter search space and, more critically, designing sophisticated optimizers, architectures, and reward functions to capture nuanced user behaviors. Achieving substantial improvements in these areas is a non-trivial task, traditionally relying on extensive manual iterations to test new hypotheses. We propose a self-evolving system that leverages Large Language Models (LLMs), specifically those from Google's Gemini family, to autonomously generate, train, and deploy high-performing, complex model changes within an end-to-end automated workflow. The self-evolving system is comprised of an Offline Agent (Inner Loop) that performs high-throughput hypothesis generation using proxy metrics, and an Online Agent (Outer Loop) that validates candidates against delayed north star business metrics in live production. Our agents act as specialized Machine Learning Engineers (MLEs): they exhibit deep reasoning capabilities, discovering novel improvements in optimization algorithms and model architecture, and formulating innovative reward functions that target long-term user engagement. The effectiveness of this approach is demonstrated through several successful production launches at YouTube, confirming that autonomous, LLM-driven evolution can surpass traditional engineering workflows in both development velocity and model performance.

Ruining He, Lukasz Heldt, Lichan Hong et al.

Large Language Models (LLMs) pose a new paradigm of modeling and computation for information tasks. Recommendation systems are a critical application domain poised to benefit significantly from the sequence modeling capabilities and world knowledge inherent in these large models. In this paper, we introduce PLUM, a framework designed to adapt pre-trained LLMs for industry-scale recommendation tasks. PLUM consists of item tokenization using Semantic IDs, continued pre-training (CPT) on domain-specific data, and task-specific fine-tuning for recommendation objectives. For fine-tuning, we focus particularly on generative retrieval, where the model is directly trained to generate Semantic IDs of recommended items based on user context. We conduct comprehensive experiments on large-scale internal video recommendation datasets. Our results demonstrate that PLUM achieves substantial improvements for retrieval compared to a heavily-optimized production model built with large embedding tables. We also present a scaling study for the model's retrieval performance, our learnings about CPT, a few enhancements to Semantic IDs, along with an overview of the training and inference methods that enable launching this framework to billions of users in YouTube.

Shashank Rajput, Nikhil Mehta, Anima Singh et al.

Modern recommender systems perform large-scale retrieval by first embedding queries and item candidates in the same unified space, followed by approximate nearest neighbor search to select top candidates given a query embedding. In this paper, we propose a novel generative retrieval approach, where the retrieval model autoregressively decodes the identifiers of the target candidates. To that end, we create semantically meaningful tuple of codewords to serve as a Semantic ID for each item. Given Semantic IDs for items in a user session, a Transformer-based sequence-to-sequence model is trained to predict the Semantic ID of the next item that the user will interact with. To the best of our knowledge, this is the first Semantic ID-based generative model for recommendation tasks. We show that recommender systems trained with the proposed paradigm significantly outperform the current SOTA models on various datasets. In addition, we show that incorporating Semantic IDs into the sequence-to-sequence model enhances its ability to generalize, as evidenced by the improved retrieval performance observed for items with no prior interaction history.

Alex Beutel, Jilin Chen, Tulsee Doshi et al.

Recommender systems are one of the most pervasive applications of machine learning in industry, with many services using them to match users to products or information. As such it is important to ask: what are the possible fairness risks, how can we quantify them, and how should we address them? In this paper we offer a set of novel metrics for evaluating algorithmic fairness concerns in recommender systems. In particular we show how measuring fairness based on pairwise comparisons from randomized experiments provides a tractable means to reason about fairness in rankings from recommender systems. Building on this metric, we offer a new regularizer to encourage improving this metric during model training and thus improve fairness in the resulting rankings. We apply this pairwise regularization to a large-scale, production recommender system and show that we are able to significantly improve the system's pairwise fairness.