Houssam Nassif

Fanjie Kong, Yuan Li, Houssam Nassif et al.

In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles. This paper seeks to close the loop between content creation and online experimentation by offering marketers AI-driven actionable insights based on historical data to improve their creative process. We present a neural-network-based system that scores and extracts insights from a marketing content design, namely, a multimodal neural network predicts the attractiveness of marketing contents, and a post-hoc attribution method generates actionable insights for marketers to improve their content in specific marketing locations. Our insights not only point out the advantages and drawbacks of a given current content, but also provide design recommendations based on historical data. We show that our scoring model and insights work well both quantitatively and qualitatively.

Zhaoqi Li, Lillian Ratliff, Houssam Nassif et al.

In the stochastic contextual bandit setting, regret-minimizing algorithms have been extensively researched, but their instance-minimizing best-arm identification counterparts remain seldom studied. In this work, we focus on the stochastic bandit problem in the $(ε,δ)$-$\textit{PAC}$ setting: given a policy class $Π$ the goal of the learner is to return a policy $π\in Π$ whose expected reward is within $ε$ of the optimal policy with probability greater than $1-δ$. We characterize the first $\textit{instance-dependent}$ PAC sample complexity of contextual bandits through a quantity $ρ_Π$, and provide matching upper and lower bounds in terms of $ρ_Π$ for the agnostic and linear contextual best-arm identification settings. We show that no algorithm can be simultaneously minimax-optimal for regret minimization and instance-dependent PAC for best-arm identification. Our main result is a new instance-optimal and computationally efficient algorithm that relies on a polynomial number of calls to an argmax oracle.

Tanner Fiez, Sergio Gamez, Arick Chen et al.

Adaptive experimental design methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N testing methods. This paper shares lessons learned regarding the challenges and pitfalls of naively using adaptive experimentation systems in industrial settings where non-stationarity is prevalent, while also providing perspectives on the proper objectives and system specifications in these settings. We developed an adaptive experimental design framework for counterfactual inference based on these experiences, and tested it in a commercial environment.

Mohamed A. Radwan, Himaghna Bhattacharjee, Quinn Lanners et al.

We propose a domain-adapted reward model that works alongside an Offline A/B testing system for evaluating ranking models. This approach effectively measures reward for ranking model changes in large-scale Ads recommender systems, where model-free methods like IPS are not feasible. Our experiments demonstrate that the proposed technique outperforms both the vanilla IPS method and approaches using non-generalized reward models.

Sinong Geng, Houssam Nassif, Carlos A. Manzanares

We study dynamic discrete choice models, where a commonly studied problem involves estimating parameters of agent reward functions (also known as "structural" parameters), using agent behavioral data. Maximum likelihood estimation for such models requires dynamic programming, which is limited by the curse of dimensionality. In this work, we present a novel algorithm that provides a data-driven method for selecting and aggregating states, which lowers the computational and sample complexity of estimation. Our method works in two stages. In the first stage, we use a flexible inverse reinforcement learning approach to estimate agent Q-functions. We use these estimated Q-functions, along with a clustering algorithm, to select a subset of states that are the most pivotal for driving changes in Q-functions. In the second stage, with these selected "aggregated" states, we conduct maximum likelihood estimation using a commonly used nested fixed-point algorithm. The proposed two-stage approach mitigates the curse of dimensionality by reducing the problem dimension. Theoretically, we derive finite-sample bounds on the associated estimation error, which also characterize the trade-off of computational complexity, estimation error, and sample complexity. We demonstrate the empirical performance of the algorithm in two classic dynamic discrete choice estimation applications.

Tanner Fiez, Houssam Nassif, Yu-Cheng Chen et al.

Adaptive experimental design (AED) methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N testing methods. However, the behavior and guarantees of such methods are not well-understood beyond idealized stationary settings. This paper shares lessons learned regarding the challenges of naively using AED systems in industrial settings where non-stationarity is prevalent, while also providing perspectives on the proper objectives and system specifications in such settings. We developed an AED framework for counterfactual inference based on these experiences, and tested it in a commercial environment.

Kapilan Balagopalan, Yinan Li, Yao Zhao et al.

The best-arm identification (BAI) problem is one of the most fundamental problems in interactive machine learning, which has two flavors: the fixed-budget setting (FB) and the fixed-confidence setting (FC). For $K$-armed bandits with the unique best arm, the optimal sample complexities for both settings have been settled down, and they match up to logarithmic factors. This prompts an interesting research question about the generic, potentially structured BAI problems: Is FB harder than FC or the other way around? In this paper, we show that FB is no harder than FC up to logarithmic factors. We do this constructively: we propose a novel algorithm called FC2FB (fixed confidence to fixed budget), which is a meta algorithm that takes in an FC algorithm $\mathcal{A}$ and turn it into an FB algorithm. We prove that this FC2FB enjoys a sample complexity that matches, up to logarithmic factors, that of the sample complexity of $\mathcal{A}$. This means that the optimal FC sample complexity is an upper bound of the optimal FB sample complexity up to logarithmic factors. Our result not only reveals a fundamental relationship between FB and FC, but also has a significant implication: FC2FB, combined with existing state-of-the-art FC algorithms, leads to improved sample complexity for a number of FB problems.

Boyao Li, Alexander J. Thomson, Houssam Nassif et al.

Deep neural networks (DNNs) lack the precise semantics and definitive probabilistic interpretation of probabilistic graphical models (PGMs). In this paper, we propose an innovative solution by constructing infinite tree-structured PGMs that correspond exactly to neural networks. Our research reveals that DNNs, during forward propagation, indeed perform approximations of PGM inference that are precise in this alternative PGM structure. Not only does our research complement existing studies that describe neural networks as kernel machines or infinite-sized Gaussian processes, it also elucidates a more direct approximation that DNNs make to exact inference in PGMs. Potential benefits include improved pedagogy and interpretation of DNNs, and algorithms that can merge the strengths of PGMs and DNNs.

Kwang-Sung Jun, Lalit Jain, Blake Mason et al.

We propose improved fixed-design confidence bounds for the linear logistic model. Our bounds significantly improve upon the state-of-the-art bound by Li et al. (2017) via recent developments of the self-concordant analysis of the logistic loss (Faury et al., 2020). Specifically, our confidence bound avoids a direct dependence on $1/κ$, where $κ$ is the minimal variance over all arms' reward distributions. In general, $1/κ$ scales exponentially with the norm of the unknown linear parameter $θ^*$. Instead of relying on this worst-case quantity, our confidence bound for the reward of any given arm depends directly on the variance of that arm's reward distribution. We present two applications of our novel bounds to pure exploration and regret minimization logistic bandits improving upon state-of-the-art performance guarantees. For pure exploration, we also provide a lower bound highlighting a dependence on $1/κ$ for a family of instances.

Sinong Geng, Houssam Nassif, Carlos A. Manzanares et al.

We propose a reward function estimation framework for inverse reinforcement learning with deep energy-based policies. We name our method PQR, as it sequentially estimates the Policy, the $Q$-function, and the Reward function by deep learning. PQR does not assume that the reward solely depends on the state, instead it allows for a dependency on the choice of action. Moreover, PQR allows for stochastic state transitions. To accomplish this, we assume the existence of one anchor action whose reward is known, typically the action of doing nothing, yielding no reward. We present both estimators and algorithms for the PQR method. When the environment transition is known, we prove that the PQR reward estimator uniquely recovers the true reward. With unknown transitions, we bound the estimation error of PQR. Finally, the performance of PQR is demonstrated by synthetic and real-world datasets.

Sareh Nabi, Houssam Nassif, Joseph Hong et al.

Adding domain knowledge to a learning system is known to improve results. In multi-parameter Bayesian frameworks, such knowledge is incorporated as a prior. On the other hand, various model parameters can have different learning rates in real-world problems, especially with skewed data. Two often-faced challenges in Operation Management and Management Science applications are the absence of informative priors, and the inability to control parameter learning rates. In this study, we propose a hierarchical Empirical Bayes approach that addresses both challenges, and that can generalize to any Bayesian framework. Our method learns empirical meta-priors from the data itself and uses them to decouple the learning rates of first-order and second-order features (or any other given feature grouping) in a Generalized Linear Model. As the first-order features are likely to have a more pronounced effect on the outcome, focusing on learning first-order weights first is likely to improve performance and convergence time. Our Empirical Bayes method clamps features in each group together and uses the deployed model's observed data to empirically compute a hierarchical prior in hindsight. We report theoretical results for the unbiasedness, strong consistency, and optimal frequentist cumulative regret properties of our meta-prior variance estimator. We apply our method to a standard supervised learning optimization problem, as well as an online combinatorial optimization problem in a contextual bandit setting implemented in an Amazon production system. Both during simulations and live experiments, our method shows marked improvements, especially in cases of small traffic. Our findings are promising, as optimizing over sparse data is often a challenge.

Ari Biswas, Thai T Pham, Michael Vogelsong et al.

This paper introduces Seeker, a system that allows users to interactively refine search rankings in real time, through feedback in the form of likes and dislikes. When searching online, users may not know how to accurately describe their product of choice in words. An alternative approach is to search an embedding space, allowing the user to query using a representation of the item (like a tune for a song, or a picture for an object). However, this approach requires the user to possess an example representation of their desired item. Additionally, most current search systems do not allow the user to dynamically adapt the results with further feedback. On the other hand, users often have a mental picture of the desired item and are able to answer ordinal questions of the form: "Is this item similar to what you have in mind?" With this assumption, our algorithm allows for users to provide sequential feedback on search results to adapt the search feed. We show that our proposed approach works well both qualitatively and quantitatively. Unlike most previous representation-based search systems, we can quantify the quality of our algorithm by evaluating humans-in-the-loop experiments.

Daniel N Hill, Houssam Nassif, Yi Liu et al.

Optimization is commonly employed to determine the content of web pages, such as to maximize conversions on landing pages or click-through rates on search engine result pages. Often the layout of these pages can be decoupled into several separate decisions. For example, the composition of a landing page may involve deciding which image to show, which wording to use, what color background to display, etc. Such optimization is a combinatorial problem over an exponentially large decision space. Randomized experiments do not scale well to this setting, and therefore, in practice, one is typically limited to optimizing a single aspect of a web page at a time. This represents a missed opportunity in both the speed of experimentation and the exploitation of possible interactions between layout decisions. Here we focus on multivariate optimization of interactive web pages. We formulate an approach where the possible interactions between different components of the page are modeled explicitly. We apply bandit methodology to explore the layout space efficiently and use hill-climbing to select optimal content in realtime. Our algorithm also extends to contextualization and personalization of layout selection. Simulation results show the suitability of our approach to large decision spaces with strong interactions between content. We further apply our algorithm to optimize a message that promotes adoption of an Amazon service. After only a single week of online optimization, we saw a 21% conversion increase compared to the median layout. Our technique is currently being deployed to optimize content across several locations at Amazon.com.

Neela Sawant, Chitti Babu Namballa, Narayanan Sadagopan et al.

This work explores the idea of a causal contextual multi-armed bandit approach to automated marketing, where we estimate and optimize the causal (incremental) effects. Focusing on causal effect leads to better return on investment (ROI) by targeting only the persuadable customers who wouldn't have taken the action organically. Our approach draws on strengths of causal inference, uplift modeling, and multi-armed bandits. It optimizes on causal treatment effects rather than pure outcome, and incorporates counterfactual generation within data collection. Following uplift modeling results, we optimize over the incremental business metric. Multi-armed bandit methods allow us to scale to multiple treatments and to perform off-policy policy evaluation on logged data. The Thompson sampling strategy in particular enables exploration of treatments on similar customer contexts and materialization of counterfactual outcomes. Preliminary offline experiments on a retail Fashion marketing dataset show merits of our proposal.

Houssam Nassif, Kemal Oral Cansizlar, Mitchell Goodman et al.

We compare submodular and Jaccard methods to diversify Amazon Music recommendations. Submodularity significantly improves recommendation quality and user engagement. Unlike the Jaccard method, our submodular approach incorporates item relevance score within its optimization function, and produces a relevant and uniformly diverse set.

Choon Hui Teo, Houssam Nassif, Daniel Hill et al.

Search queries are appropriate when users have explicit intent, but they perform poorly when the intent is difficult to express or if the user is simply looking to be inspired. Visual browsing systems allow e-commerce platforms to address these scenarios while offering the user an engaging shopping experience. Here we explore extensions in the direction of adaptive personalization and item diversification within Stream, a new form of visual browsing and discovery by Amazon. Our system presents the user with a diverse set of interesting items while adapting to user interactions. Our solution consists of three components (1) a Bayesian regression model for scoring the relevance of items while leveraging uncertainty, (2) a submodular diversification framework that re-ranks the top scoring items based on category, and (3) personalized category preferences learned from the user's behavior. When tested on live traffic, our algorithms show a strong lift in click-through-rate and session duration.