Tianchi Zhu

Weinan Zhang, Yifei Rong, Jun Wang et al.

Real-Time Bidding (RTB) is revolutionising display advertising by facilitating per-impression auctions to buy ad impressions as they are being generated. Being able to use impression-level data, such as user cookies, encourages user behaviour targeting, and hence has significantly improved the effectiveness of ad campaigns. However, a fundamental drawback of RTB is its instability because the bid decision is made per impression and there are enormous fluctuations in campaigns' key performance indicators (KPIs). As such, advertisers face great difficulty in controlling their campaign performance against the associated costs. In this paper, we propose a feedback control mechanism for RTB which helps advertisers dynamically adjust the bids to effectively control the KPIs, e.g., the auction winning ratio and the effective cost per click. We further formulate an optimisation framework to show that the proposed feedback control mechanism also has the ability of optimising campaign performance. By settling the effective cost per click at an optimal reference value, the number of campaign's ad clicks can be maximised with the budget constraint. Our empirical study based on real-world data verifies the effectiveness and robustness of our RTB control system in various situations. The proposed feedback control mechanism has also been deployed on a commercial RTB platform and the online test has shown its success in generating controllable advertising performance.

Yijie Gao, Houqiang Zhong, Tianchi Zhu et al.

The demand for semantically rich 3D models of indoor scenes is rapidly growing, driven by applications in augmented reality, virtual reality, and robotics. However, creating them from sparse views remains a challenge due to geometric ambiguity. Existing methods often treat semantics as a passive feature painted on an already-formed, and potentially flawed, geometry. We posit that for robust sparse-view reconstruction, semantic understanding instead be an active, guiding force. This paper introduces AlignGS, a novel framework that actualizes this vision by pioneering a synergistic, end-to-end optimization of geometry and semantics. Our method distills rich priors from 2D foundation models and uses them to directly regularize the 3D representation through a set of novel semantic-to-geometry guidance mechanisms, including depth consistency and multi-faceted normal regularization. Extensive evaluations on standard benchmarks demonstrate that our approach achieves state-of-the-art results in novel view synthesis and produces reconstructions with superior geometric accuracy. The results validate that leveraging semantic priors as a geometric regularizer leads to more coherent and complete 3D models from limited input views. Our code is avaliable at https://github.com/MediaX-SJTU/AlignGS .