Shuang Yang

Wei Shi, Chen Fu, Qi Xu et al.

Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-scale system, the challenge for ads supply lies in modeling the counterfactual effects of a conservative supply treatment (e.g., a small density change) over an extended duration. In this paper, we present a streamlined framework for personalized ad supply. This framework optimally utilizes information from data collection policies through the doubly robust learning. Consequently, it significantly improves the accuracy of long-term treatment effect estimates. Additionally, its low-complexity design not only results in computational cost savings compared to existing methods, but also makes it scalable for billion-scale applications. Through both offline experiments and online production tests, the framework consistently demonstrated significant improvements in top-line business metrics over months. The framework has been fully deployed to live traffic in one of the world's largest social media platforms.

Chaochao Chen, Liang Li, Wenjing Fang et al.

Nowadays, the utilization of the ever expanding amount of data has made a huge impact on web technologies while also causing various types of security concerns. On one hand, potential gains are highly anticipated if different organizations could somehow collaboratively share their data for technological improvements. On the other hand, data security concerns may arise for both data holders and data providers due to commercial or sociological concerns. To make a balance between technical improvements and security limitations, we implement secure and scalable protocols for multiple data holders to train linear regression and logistic regression models. We build our protocols based on the secret sharing scheme, which is scalable and efficient in applications. Moreover, our proposed paradigm can be generalized to any secure multiparty training scenarios where only matrix summation and matrix multiplications are used. We demonstrate our approach by experiments which shows the scalability and efficiency of our proposed protocols, and finally present its real-world applications.

Longfei Zheng, Chaochao Chen, Yingting Liu et al.

Deep Neural Network (DNN) has been showing great potential in kinds of real-world applications such as fraud detection and distress prediction. Meanwhile, data isolation has become a serious problem currently, i.e., different parties cannot share data with each other. To solve this issue, most research leverages cryptographic techniques to train secure DNN models for multi-parties without compromising their private data. Although such methods have strong security guarantee, they are difficult to scale to deep networks and large datasets due to its high communication and computation complexities. To solve the scalability of the existing secure Deep Neural Network (DNN) in data isolation scenarios, in this paper, we propose an industrial scale privacy preserving neural network learning paradigm, which is secure against semi-honest adversaries. Our main idea is to split the computation graph of DNN into two parts, i.e., the computations related to private data are performed by each party using cryptographic techniques, and the rest computations are done by a neutral server with high computation ability. We also present a defender mechanism for further privacy protection. We conduct experiments on real-world fraud detection dataset and financial distress prediction dataset, the encouraging results demonstrate the practicalness of our proposal.