Cameron R. Jones

Philipp Schoenegger, Francesco Salvi, Jiacheng Liu et al. · oxford

We directly compare the persuasion capabilities of a frontier large language model (LLM; Claude Sonnet 3.5) against incentivized human persuaders in an interactive, real-time conversational quiz setting. In this preregistered, large-scale incentivized experiment, participants (quiz takers) completed an online quiz where persuaders (either humans or LLMs) attempted to persuade quiz takers toward correct or incorrect answers. We find that LLM persuaders achieved significantly higher compliance with their directional persuasion attempts than incentivized human persuaders, demonstrating superior persuasive capabilities in both truthful (toward correct answers) and deceptive (toward incorrect answers) contexts. We also find that LLM persuaders significantly increased quiz takers' accuracy, leading to higher earnings, when steering quiz takers toward correct answers, and significantly decreased their accuracy, leading to lower earnings, when steering them toward incorrect answers. Overall, our findings suggest that AI's persuasion capabilities already exceed those of humans that have real-money bonuses tied to performance. Our findings of increasingly capable AI persuaders thus underscore the urgency of emerging alignment and governance frameworks.

Philipp Schoenegger, Cameron R. Jones, Philip E. Tetlock et al.

Large language model performance can be improved in a large number of ways. Many such techniques, like fine-tuning or advanced tool usage, are time-intensive and expensive. Although prompt engineering is significantly cheaper and often works for simpler tasks, it remains unclear whether prompt engineering suffices for more complex domains like forecasting. Here we show that small prompt modifications rarely boost forecasting accuracy beyond a minimal baseline. In our first study, we tested 38 prompts across Claude 3.5 Sonnet, Claude 3.5 Haiku, GPT-4o, and Llama 3.1 405B. In our second, we introduced compound prompts and prompts from external sources, also including the reasoning models o1 and o1-mini. Our results show that most prompts lead to negligible gains, although references to base rates yield slight benefits. Surprisingly, some strategies showed strong negative effects on accuracy: especially encouraging the model to engage in Bayesian reasoning. These results suggest that, in the context of complex tasks like forecasting, basic prompt refinements alone offer limited gains, implying that more robust or specialized techniques may be required for substantial performance improvements in AI forecasting.