Sérgio M. Rebelo

Sérgio M. Rebelo, Tiago Martins, Artur Rebelo et al.

Computational approaches are beginning to be used to design dynamic visual identities fuelled by data and generative processes. In this work, we explore these computational approaches in order to generate a visual identity that creates bespoke letterings and images. We achieve this developing a generative design system that automatically assembles black and white visual modules. This system generates designs performing two main methods: (i) Assisted generation; and (ii) Automatic generation. Assisted generation method produces outputs wherein the placement of modules is determined by a configuration file previous defined. On the other hand, the Automatic generation method produces outputs wherein the modules are assembled to depict an input image. This system speeds up the process of design and deployment of one visual identity design as well as it generates outputs visual coherent among them. In this paper, we compressively describe this system and its achievements.

Sérgio M. Rebelo, J. J. Merelo, João Bicker et al.

Computational Design approaches facilitate the generation of typographic design, but evaluating these designs remains a challenging task. In this paper, we propose a set of heuristic metrics for typographic design evaluation, focusing on their legibility, which assesses the text visibility, aesthetics, which evaluates the visual quality of the design, and semantic features, which estimate how effectively the design conveys the content semantics. We experiment with a constrained evolutionary approach for generating typographic posters, incorporating the proposed evaluation metrics with varied setups, and treating the legibility metrics as constraints. We also integrate emotion recognition to identify text semantics automatically and analyse the performance of the approach and the visual characteristics outputs.