Christian Frey

Zhipin Wang, Christoph Leiter, Christian Frey et al.

Cultural values are expressed not only through language but also through visual scenes and everyday social practices. Yet existing evaluations of cultural values in language models are almost entirely text-only, making it unclear whether models can ground culture-conditioned judgments when response options are visualized. We introduce ValueGround, a benchmark for evaluating culture-conditioned visual value grounding in multimodal large language models (MLLMs). Built from World Values Survey (WVS) questions, ValueGround uses minimally contrastive image pairs to represent opposing response options while controlling irrelevant variation. Given a country, a question, and an image pair, a model must choose the image that best matches the country's value tendency without access to the original response-option texts. Across six MLLMs and 13 countries, average accuracy drops from 72.8% in the text-only setting to 65.8% when options are visualized, despite 92.8% accuracy on option-image alignment. Stronger models are more robust, but all remain prone to prediction reversals. Our benchmark provides a controlled testbed for studying cross-modal transfer of culture-conditioned value judgments.

M. H. I. Abdalla, Zhipin Wang, Christian Frey et al.

Large Language Model (LLM) conditioning refers to instructing an LLM to generate content in accordance with the norms and values of a specific culture, beliefs of a particular political orientation, or any desired text-specified semantic conditioning. Unfortunately, prompt engineering does not ensure that LLMs behave in accordance with a desired conditioning due to the inductive bias of the pre-training and alignment datasets. Prior works have focused on fine-tuning LLMs by directly conditioning the LoRA weights; however, such methods introduce a large number of parameters. As a remedy, we propose Zhyper, a parameter-efficient factorized hypernetwork framework that generates context-aware LoRA adapters from textual descriptions. Experiments on multiple benchmarks show that Zhyper achieves competitive performance with up to 26x fewer parameters than the state-of-the-art baselines. Furthermore, we extend Zhyper to cultural alignment, demonstrating improved generalization to out-of-domain settings and a better capturing of fine-grained contextual values.