Tiancheng Hu, Nigel Collier
Understanding how individuals perceive and react to information is fundamental for advancing social and behavioral sciences and developing human-centered AI systems. Current approaches often lack the granular data needed to model these personalized responses, relying instead on aggregated labels that obscure the rich variability driven by individual differences. We introduce iNews, a novel large-scale dataset specifically designed to facilitate the modeling of personalized affective responses to news content. Our dataset comprises annotations from 291 demographically diverse UK participants across 2,899 multimodal Facebook news posts from major UK outlets, with an average of 5.18 annotators per sample. For each post, annotators provide multifaceted labels including valence, arousal, dominance, discrete emotions, content relevance judgments, sharing likelihood, and modality importance ratings. Crucially, we collect comprehensive annotator persona information covering demographics, personality, media trust, and consumption patterns, which explain 15.2% of annotation variance - substantially higher than existing NLP datasets. Incorporating this information yields a 7% accuracy gain in zero-shot prediction and remains beneficial even with 32-shot in-context learning. iNews opens new possibilities for research in LLM personalization, subjectivity, affective computing, and human behavior simulation.