Shuwen Xiao

Jiakai Tang, Chuan Wang, Gaoming Yang et al.

Industrial recommender systems face two fundamental limitations under the log-driven paradigm: (1) knowledge poverty in ID-based item representations that causes brittle interest modeling under data sparsity, and (2) systemic blindness to beyond-log user interests that constrains model performance within platform boundaries. These limitations stem from an over-reliance on shallow interaction statistics and close-looped feedback while neglecting the rich world knowledge about product semantics and cross-domain behavioral patterns that Large Language Models have learned from vast corpora. To address these challenges, we introduce ReaSeq, a reasoning-enhanced framework that leverages world knowledge in Large Language Models to address both limitations through explicit and implicit reasoning. Specifically, ReaSeq employs explicit Chain-of-Thought reasoning via multi-agent collaboration to distill structured product knowledge into semantically enriched item representations, and latent reasoning via Diffusion Large Language Models to infer plausible beyond-log behaviors. Deployed on Taobao's ranking system serving hundreds of millions of users, ReaSeq achieves substantial gains: >6.0% in IPV and CTR, >2.9% in Orders, and >2.5% in GMV, validating the effectiveness of world-knowledge-enhanced reasoning over purely log-driven approaches.

Xinda Chen, Jiawei Wu, Yishuang Liu et al.

Understanding what users like is relatively straightforward; understanding what users dislike, however, remains a challenging and underexplored problem. Research into users' negative preferences has gained increasing importance in modern recommendation systems. Numerous platforms have introduced explicit negative feedback mechanisms and leverage such signals to refine their recommendation models. Beyond traditional business metrics, user experience-driven metrics, such as negative feedback rates, have become critical indicators for evaluating system performance. However, most existing approaches primarily use negative feedback as an auxiliary signal to enhance positive recommendations, paying little attention to directly modeling negative interests, which can be highly valuable in offline applications. Moreover, due to the inherent sparsity of negative feedback data, models often suffer from context understanding biases induced by positive feedback dominance. To address these challenges, we propose the first large language model framework for negative feedback modeling with special designed context-discerning modules. We use semantic ID Representation to replace text-based item descriptions and introduce an item-level alignment task that enhances the LLM's understanding of the semantic context behind negative feedback. Furthermore, we design a Progressive GRPO training paradigm that enables the model to dynamically balance the positive and negative behavioral context utilization. Besides, our investigation further reveals a fundamental misalignment between the conventional next-negative-item prediction objective and users' true negative preferences, which is heavily influenced by the system's recommendation order. To mitigate this, we propose a novel reward function and evaluation metric grounded in multi-day future negative feedback and their collaborative signals.